Jolie O’Dell wrote a really interesting article on super Social Media site Mashable, on how mobile phone owners are using their phones in the U.K and U.S.
“A new survey from casual gaming company PopCap shows that an incredibly high percentage of adults in the U.K. and U.S. is into mobile gaming.”
The study shows that more than half (52%) of 2,425 respondents said they’ve played a game on a mobile device – whether their own or someone else’s. In the U.K the percentage was even higher (73%).
Out of these people, one out of four said they played games on a weekly basis.
This study seems to confirm some of the suspicion on the impact of smartphones on the way users use their mobile devices. As mobile technology advances and users become more accustomed to using their phones as their primary source for browsing, social networking or checking their mail; users are also enjoying the fun features of apps and entertainment on smartphones.
According to the article “the biggest gaming group was smartphone users. A full 83% of smartphone-owning respondents said they had played at least one mobile game in the past week, putting them solidly in the ‘avid mobile gamer’ category.”
So, with all this playing around brands should be thinking of how to incorporate this new consumer behaviour into a full-blown marketing strategy. This doesn’t mean you need to jump on the bandwagon and build an iPhone app. Perhaps this means looking at established mobile apps such as Facebook, Twitter or Foursquare and using these platforms to your advantage to build a community online and via mobile.