So, you’re follower count is dropping? Did your followers stop responding to your tweets? Here are 10 reasons why people will unfollow you:
1. You moan a lot
It’s quite simple actually; people get bombarded with sad and shocking stories in the news every day. We really don’t want to read all about how bad your day was and how horrible your life is.
2. You only post scheduled tweets
A lot of Twitter tools allow you to pre-schedule your tweets. This doesn’t mean all your tweets should be scheduled. We can pick it up and it’s annoying. Rather find a balance and get some real-time tweets out there as well.
3. You’re fake
Yes, the old authenticity thing. I cannot emphasize this enough. Be yourself. Don’t lie. Don’t ask your PR team to do your tweeting for you… we’ll know.
4. You don’t follow them back
Don’t stress about this one too much. People follow others to get them to follow them back. If you don’t – they unfollow. You don’t want people like that following you anyway.
5. You’re tweeting too hard
You’re filling up everyone’s Twitter streams with psycho-babble nonsense. You’re tweeting 20 tweets per second and your name is all we can see in our streams – you suck.
6. You over-promote
This is more applicable when it comes to company profiles, CEOs and co-owners. You need to find a balance between tweeting about company news, specials, great deal and tweeting about life, interests and relevant world news.
You know, those Twitter users who get too personal on Twitter. They might not be every one’s cup of tea. We aren’t all up for reading about your drunken night or your obsession with the girl next door.
8. You’re too self-centred
Go to www.tweetingtoohard.com and you’ll know what I’m talking about. You’re life is simply all about you. You’re tweets are all about how perfect your life is and how awesome you are – we don’t care.
9. You don’t tweet enough
There are so many inactive Twitter accounts, it’s ridiculous. To enjoy the true value of Twitter you need to use it constantly. People will only follow you if they can see that you are using your account regularly. If you stop using it people will stop following you.
10. You’re not interesting
Enough said.
Read more posts by Yolandi Janse van Rensburg
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Thanks for the tips Yolandi.
[No. 4] Thanks for confirming that I shouldn’t be stressing about it too much. I’m amazed that people are following thousands. I know I’ll miss some valuable stuff if I follow that many, and my interaction will be diluted. I’m not sure what the balance should be.
[No. 9] According to a report from HubSpot [http://t.co/PJ30L0o], 53% of those who have registered have no followers, 56% are not following anyone, and 55% have never even tweeted.
Hey Clint, basically it all boils down to being yourself – reasonable, logical and interesting. Think about the things that would annoy you on Twitter and work on that!
Some nice tips, Thanks Yolandi !
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Some handy tips. You can also use some free tools like Klout or Twitter Counter to assess how you are doing in terms of influence. Certainly agree it’s important to engage. Too many people write stuff and you respond, want to actively engage, and what do they do – ignore you.
Oh yes, I’ve used Klout before, it is not as accurate as I would have hoped but it does indeed indicate whether your content is on the right track and whether people actually care what you have to say. It’s a very helpful self-reflector!
Loved your analysis of this engrossing issue. Noted and will check back for much more entertaining discourse. Cheers.
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