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  1. “BBQ tips on cooking” Posted in Digital Strategy, Search Engine Optimisation, Concocted by Mike Perk July 31, 2006 7 comments

    As some of you may know whilst we undertake our heavy chef projects, we like to work with one of our existing clients on that subject topic. This month we’ve been working with Sophia (in Cape Town, South Africa) from The Cape Table.  This weekend Sophia has been sifting through a keyword analysis of around 600 possible keywords to find one she is going to focus her blog on. Those that have been following our blog experiement this month wll know we chose “profitable websites” as our keyphrase. Sophia has yet to decide but trialed one possibility this weeek in a blog post of her own. I then recieved the following email, which I though I would share with you. Read Further

  2. Optimising our Blog for the keyphrase “Profitable Websites” Posted in Digital Strategy, Search Engine Optimisation, Website Design, Website Usability, Concocted by Mike Perk July 21, 2006 1 comment

    Now we know the phrase we want to get the blog found for we can ensure that whenever we are writing our Blogs we include the phrase profitable websites somewhere in each of our blog posts (when possible). Read Further

  3. Profitable blogs find the gaps? Posted in Digital Strategy, Concocted by Mike Perk July 18, 2006 4 comments

    If one of the objectives of your blog is to bring in new traffic (and our is), one possible way of getting that traffic there is via the search engines. Read Further

  4. Step 1: Focus your blog!!! Posted in Digital Marketing Basics, Digital Strategy, Concocted by Mike Perk July 14, 2006

    I come across quite a few web companies that say to clients “you must have a blog”. Crikey, we even said it to ourselves twelve months ago when we started ours. Off we go and start writing, and writing, and writing………One month later we are struggling to write anything worthwhile and start to resent the Blog. I call it Blog Rage, where you blame the Blog for all things going wrong in your life: Read Further