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  1. Verity sings at the World Wide Creative Heavy Chef Session Posted in Hot Stuff, Concocted by Mike Perk August 30, 2007 1 comment

    Last night, the 5th Heavy Chef Session was presented by a very special guest-speaker (guest-singer?) Verity came to tell us about her journey over the past 2 years since she embarked on her quest to get her songs recorded. Instead of signing her life away to a record label, she aimed to raise the R400 000 to pay for a professional production to be made. By selling her album in advance through her website, she has managed to raise an incredible R200 000 already – enough to start the production and give R30 000 to charity! We managed to co-erce a song out of her – do yourself a favour and check it out (click on the video below), and then head onto www.iamverity.com and buy your future copy now!

    Watching with interest were Shane Dryden (from Live Alchemy), Lisa Griggs (Lisa’s Little Wine Shop), Rowan Jacklin (AV Direct), Eric Edelstein (from just about every IT company in SA), Frank and Anne-Marelle Meijer (Creme & Cacao), Jackie Cleobury (Cape Nature), Catherine Luckhoff (Mango-OMC) and David Murray (Cape Venture Partners). Thanks all for coming!

    Verity2

    Verity3

    Verity4

    Verity5

  2. 8 Ways to Drive a Graphic Designer Mad Posted in Cookin' Design, Concocted by Mike Perk August 30, 2007 3 comments

    Digital_pen

    A very talented graphic designer friend of mine sent this to me. I think web designers face similar challenges sometimes…

    8 Ways to Drive a Graphic Designer Mad:

    As everyone knows, graphic designers are the reason there are so many wars in this world. They get inside our heads with their subliminal advertising, force us against our will to spend money on the worst pieces of shit, and eventually, drive us to depression and random acts of violence. And of course, most of them are communists.

    So to do my part to save the world from them, i made a list of things you can do when working with a graphic designer, to assure that they have a burn-out and leave this business FOREVER.

    1. Microsoft Office
    When you have to send a graphic designer a document, make sure it’s made with a program from Microsoft Office. PC version if possible. If you have to send pictures, you’ll have more success in driving them mad if, instead of just sending a jpeg or a raw camera file, you embed the pictures inside a Microsoft Office document like Word or Powerpoint.
    Don’t forget to lower the resolution to 72 dpi so that they’ll have to contact you again for a higher quality version. When you send them the "higher" version, make sure the size is at least 50% smaller. And if you’re using email to send the pictures, forget the attatchment once in a while.

    2. Fonts
    If the graphic designer chooses Helvetica for a font, ask for Arial. If he chooses Arial, ask for Comic Sans. If he chooses Comic Sans, he’s already half-insane, so your job’s half done.

    3. More is Better
    Let’s say you want a newsletter designed. Graphic designers will always try to leave white space everywhere. Large margins, the leading and kerning of text, etc. They will tell you that they do this because it’s easier to read, and leads to a more clean, professional look. But do not believe those lies. The reason they do this is to make the document bigger, with more pages, so that it costs you more at the print shop. Why do they do it? Because graphic designers hate you. They also eat babies. Uncooked, raw baby meat.

    So make sure you ask them to put smaller margins and really, really small text. Many different fonts are also suggested (bonus if you ask for Comic Sans, Arial or Sand). Ask for clipart. Ask for many pictures (if you don’t know how to send them, refer to #1). They will try to argument, and defend their choices but don’t worry, in the end the client is always right and they will bow to your many requests.

    4. Logos
    If you have to send a graphic designer a logo for a particular project, let’s say of a sponsor or partner, be sure to have it really really small and in a low-res gif or jpeg format. Again, bonus points if you insert it in a Word document before sending it. Now you might think that would be enough but if you really want to be successful in lowering the mental stability of a graphic designer, do your best to send a version of the logo over a hard to cut-out background. Black or white backgrounds should be avoided, as they are easy to cut-out with the darken or lighten layer style in photoshop. Once the graphic designer is done working on that bitmap logo, tell him you need it to be bigger.

    If you need a custom made logo, make your own sketches on a napkin. Or better yet, make your 9 year old kid draw it. Your sketch shouldn’t take more than 5 minutes to make. You don’t want to make something that’s detailed and easy to understand, because the less the designer understands what you want, the more you can make him change things
    afterwards. Never accept the first logo. Never accept the 9th, make him do many changes, colors, fonts & clip art. Ask him to add a picture in the logo. Bevels. Gradients. Comic Sans. And when he’s at his 10th attempt, tell him that you like the 2nd one the most. I know, it’s mean but remember: graphic designers are the cause of breast cancer among
    middle aged women.

    5. Choosing your words
    When describing what you want in a design, make sure to use terms that don’t really mean anything. Terms like "jazz it up a bit" or "can you make it more webbish?". "I would like the design to be beautiful" or "I prefer nice graphics, graphics that, you know, when you look at them you go: Those are nice graphics." are other options. Don’t feel bad about it, you’ve got the right. In fact, it’s your duty because we all know that on fullmoons, graphic designers shapeshift into werewolves.

    6. Colours
    The best way for you to pick colors (because you don’t want to let the graphic designer choose) is to write random colors on pieces of paper, put them in a hat and choose. The graphic designer will suggest to stay with 2-3 main colors at the most, but no. Choose as many as you like, and make sure to do the hat thing in front of him. While doing it, sing a very annoying song.

    7. Deadlines
    When it’s your turn to approve the design, take your time. There is no rush. Take two days. Take six. Just as long as when the deadline of the project approaches, you get back to the designer with more corrections and changes that he has time to make. After all, graphic designers are responsible for the 911 attacks.

    8. Finish Him
    After you’ve applied this list on your victim, it is part of human nature (although some would argue weather they’re human or not) to get a bit insecure. As he realises that he just can’t satisfy your needs, the graphic designer will most likely abandon all hopes of winning an argument and will just do whatever you tell him to do, without question.
    You want that in purple? Purple it is. Six different fonts? Sure!

    You would think that at this point you have won, but don’t forget the goal of this: he has to quit this business. So be ready for the final blow: When making final decisions on colors, shapes, fonts, etc, tell him that you are disappointed by his lack of initiative. Tell him that after all, he is the designer and that he should be the one to put his expertise and talent at work, not you. That you were expecting more output and advices about design from him.

    Tell him you’ve had enough with his lack of creativity and that you would rather do your own layouts on Publisher instead of paying for his services. And there you go. You should have graphic designer all tucked into a straight jacket in no time!

    [Thanks Tahier]

    - Fred

  3. Poncherello works at WWC Posted in Hot Stuff, Concocted by Mike Perk August 29, 2007 1 comment

    The guys in the studio think I look like Poncherello from CHiPs. I dunno. I reckon I look more like Jon Baker.

    Erik_and_larry

    If you’re wondering what a web studio gets up to during the day, we talk about stuff like this. Here’s Paul’s rendition of Fred as Ponch.

    Fred_pinch

    - Fred

  4. Explaining SEO at Cape Town BNI Posted in Recipes for Success, Concocted by Mike Perk August 28, 2007 No comments

    Dsc00061

    As some of you know Fred and I belong to an international networking group called BNI. If was my job this morning to teach people a little more about what World Wide Creative do so I thought it would be interesting to show how search engines decide who goes to the top of the listings. With a little interaction (and embarrassment) from the other members everyone left a little clearer as to how SEO works and why it is not always the best option for your web marketing campaign.

    - Mike

  5. the IT girl Posted in Recipes for Success, Concocted by Mike Perk August 23, 2007 2 comments

    Just thought I would give a quick shout out to my mom. Having worked and trained people in computers for over 30 years she has finally joined the world of Social Media and Blogging. She’s developed her own site using typepad: "the IT girl". In fact, with blogger extraordinaire (and regular commenter on The Heavy Chef) Karin Hermans, she will be running her first workshop for blogging training. This will include everything from setting up your own blog to its marketing and branding benefits.

    Good luck and when you get out here in December maybe you can run some workshops here too:-)

    - Mike

  6. Introducing our next Heavy Chef speaker Posted in Hot Stuff, Concocted by Mike Perk August 21, 2007 No comments

    Verity

    Have you heard of the singer-songwriter Verity?

    Well, if you havent its time you point your browser to www.iamverity.com, because this girl is about to take off. Verity is getting a foot in an industry whose doors are not easy to open. And not via the front, mind you Verity chose to go down the uncharted, untested back roads of the internet to sell her music. World Wide Creative was fortunate enough to be there for the ride.

    Veritys idea was simple, and it flew in the face of conventional thinking in the music industry. She would get her songs heard via the song player on her website, sell future copies of her CD via the e-commerce facility built by World Wide Creative, and raise enough money to record it without having to sign her life away to one of the all-consuming record labels.

    We have often spoken of the powerful combination of the web and PR, and Verity is using a direct approach to her target market, combined with some aggressive PR and web marketing.

    An impressive performer, Verity has now added motivational speaking to her repertoire, and is making a name for herself by combining the powerful emotive content of her songs to an uplifting message to a willing audience. Recently, Verity has been sharing a stage with John Demartini, Lisa Nichols, Bruce Muzik and Robin Banks.

    Since launching her campaign 18 months ago, Verity has been featured in most of the national newspapers, been featured on Top Billing (twice!) and been heard on a number of top South African radio stations.

    So, heres the scoop: Verity has agreed to talk at this months Heavy Chef Session and share some secrets on how she has managed to sell over R200, 000 of an album that has not been launched yet!

    This is not one to be missed.

    There are limited seats available, so email us here if you wish to hear this extraordinary personality in action. (For our UK and European clients, we will be podcasting the Session shortly afterwards on the Heavy Chef blog, so you wont miss out.)

    Date: Wednesday 29th August 2007
    Time: 5pm – 6.30pm
    Location: World Wide Creative studio
    Price: No charge for World Wide Creative customers, suppliers or BNI members. The normal fee for the Session is R950, payable in advance.
    In the meantime go to Verity’s website, listen to her music and buy a future copy.

    Look forward to seeing you there!

  7. Top 150 Marketing Blogs Posted in Hot Stuff, Concocted by Mike Perk August 20, 2007 3 comments

    I just set a new goal for ourselves. The Heavy Chef blog will be, one day, some day, on this list. Check it out.

    Top150

    [thanks Nic]

    - Fred

  8. This week at World Wide Creative Posted in Hot Stuff, Concocted by Mike Perk August 20, 2007 No comments

    I’m going on holiday. OK, it’s a short one but it’ll be well worth it, after bouts of weird sicknesses and insane work schedules over the past two months. On Thursday, I’m taking the family for a week-long sojourn to Macgregor, a small out-the-way country town somewhere in South Africa (I’ve yet had time to consult a map). If you’re a client, don’t even THINK about contacting me. I may not know where you live, but I know where you work, remember?

    In the meantime, our small agency is in the capable hands of the studio head-honcho and all-round Web Marketing extraordinaire Mr Mike Perk. This week is an exciting one, as we’re closing off a couple of projects, and we’re getting cracking with some brand new ones.

    • We’ve just signed the account for an international wellness products company (nameless until we’ve signed NDA’s and all that) based in Australia and SA.
    • We’re starting on a new golf estate website.
    • World Wide Creative launched a press office on Biz-Community.

    And, did I mention that I’m going on holiday?

    - Fred

  9. Usability or Design? Posted in Cookin' Design, Concocted by Mike Perk August 16, 2007 1 comment

    Obviously the answer is a combination of both, and this is a highly fought over and debated topic.

    How can you approach a company with a poorly designed site and tell them they need a new website, when you know they are getting very low bounce rates and they have a very profitable website? This is a lot harder to do than approaching someone who has a beautiful site but is not converting any traffic.

    The Trust factor is an important element of the design. If I come across an old looking website, even if it is very easy to use, I am hesitant to enter my personal details when purchasing.

    Just this week I was browsing the web and came across the Cape Town Lodge Hotel website http://www.capetownlodge.co.za/. Whenever I drive pass this hotel I always think wow, that looks like a trendy vibrant place to stay. So I was very shocked when I saw their website. I expected my impressions of the hotel to be reflected in the look and feel of their website.

    Lodgehomepage

    However, I cannot complain about the usability. On every page the navigation is clear and actionable, and all information that you would require is on the site. The only thing I noticed was once you leave the home page you can not get back there which is a shame as the homepage has all the pictures of the hotel on.

    Lodgepg

    Once again the dilemma has appeared, If this website is profitable for them (because of the usability) why would they want to change the site?

    At World Wide Creative we take the approach of a site storm before any website is designed and built. The whole team comes together and ensures the design will reflect the brand and marketing objectives as well as compliment the usability of the website. I believe we have some of the best website designers and web marketing experts in South Africa and with this combination we do not even have to choose between usability or design? (Shameless self promotion, I know)

    - Nicola

  10. Telephone number on your Website Posted in Cookin' Design, Concocted by Mike Perk August 16, 2007 1 comment

    I always come from the theory that a telephone number should be visible on every page of you website (unless your business strategy doesn’t involve people contacting you:-)

    A web norm is to have the number on the top right hand corner of the site, and it makes me glow whenever I see one there.

    By having a telephone number clearly visible I know without thinking how to make contact. On a website that requires a process (for example an e-commerce purchasing system or online banking process), the telephone number should be visible in case a visitor encounters errors or does not know what to do next. If this occurs on an e-commerce site, the visitor is more than likely not to continue. A telephone number could be the way out.

    The other day I was on one of our banking sites where we process all our Debit Orders each month. After logging in and trying to process the order I came across a problem and I needed to change some settings. I had no idea how to do this, so I searched for contact details, only to find I had to log out to get to the contact page. Once a visitor has logged in all access to contact details are lost. This frustrated me greatly, although banking sites are lucky because it is too much hassle for us to try and change to a new bank.

    -Nicola

  11. Nic’s Google Analytics Tip #3: Posted in Recipes for Success, Concocted by Mike Perk August 16, 2007 No comments

    Within Google Analytics it is a good idea to set  goal pages for your website. If the goal of your website is to make someone contact you via your contact form make sure once a visitor has filled in the contact form it takes them to a "thank-you" page. Within analytics you then should make this "thank you" page a goal.The same principles apply to a e-commerce site, set the goal as being the "thank-you for purchasing page".

    Once you have these goals you are more likely to find out how successful your website is. Each goal visited is then a conversion, with this additional information you can identify the sources that convert the most; the most profitable keywords; the most profitable landing page, and much more to enable to make the most out of your website. As the end goal should be a "profitable website".

    It goes without saying that these goals are not exact indications of your website’s success. Google may be a super power, but at present it can not track down the number of people that have contacted you via telephone after visiting your website. That you need to do yourself.

  12. Danish people are smart at E-Marketing Posted in Recipes for Success, Concocted by Mike Perk August 14, 2007 3 comments

    We Danes are not only good-looking, but we’re pretty smart too. Well, actually I’m only half Danish since I was born in Joburg, but I’m still good looking. Smart, I dunno – but I take my hat off to this guy, Torben F. Rasmussen, the CEO of Danish company Retail Internet.

    Rasmussen’s a Danish guy who seems to have taken an idea shared by many around the world and actually made it work. He has compiled a bunch of email addresses and managed to persuade the owners of the addresses to agree to receive email newsletters. It so happens that he has 270 million such email addresses. That’s a heck of a targeted list. This kind of marketing is called Permission-based Marketing, and is something that companies worldwide are prepared to pay top-dollar for.

    We at World Wide Creative manage the newsletter sends for a list of companies from UK, mainland Europe and South Africa. It is a difficult thing to crack the code of email marketing, but we’re getting better at it. I think the trick is to make the newsletter itself as valuable as possible, and this is not always an easy thing to do. Here are some things we’ve learned along the way:

    1. Put lots of thought into the title
    2. Make the topic relevant.
    3. Grab your audience in the first 2 sentences.
    4. Keep the content short and punchy
    5. Offer something of real value (i.e. make it free!)

    By the way, anyone heard of VRM? VRM stands for Vendor Relationship Marketing. It’s supposed to be the future of marketing, the next big thing…  Read about it here.

  13. This week at World Wide Creative Posted in Hot Stuff, Concocted by Mike Perk August 13, 2007 No comments

    I’m off sick for the first couple of days (more about that here), so not a lot going on with me at the moment. Fortunately, World Wide Creative hums along quietly without me. I missed the MMM today, so I’m not up to speed on the details, but here are some broad strokes:

    • We’re putting the final touches on a brand new hotel group website design this week. Watch this space – these guys are doing things differently…!
    • Our logo design for Creme & Cacao ‘The Decadent Food Company’ is nearly done. We’ll put that on this website once it’s signed off.
    • The intranet for Cape Nature is underway. The site is due to be live next month, so Paul, Shaun and the team are furiously finetuning the one’s and zero’s before due date.
    • We’re going live on Biz-Community, South Africa’s largest network of media agencies.
    • We’re sending out this month’s Heavy Chef Newsletter, one week late (my fault).

    Don’t miss this month’s Heavy Chef Session – this month is going to be a corker! We have a special guest star who’s going to be sharing an internet story of success with us. Stay tuned.

    - Fred

  14. Where in the world are all the internet users? Posted in Hot Stuff, Concocted by Mike Perk August 13, 2007 No comments

    Which country has the highest ratio of internet users? Sweden, apparently, at a 75.6% of their population browsing away happily. According to this map the top countries are Sweden, Holland, Portugal and New Zealand in terms of per capita ratio population surfing the net. Interestingly enough, the big developing nations, India and China are sitting at a lowly 3.7% and 10.9% respectively. South Africa and the UK, by the way, are at 10.3% and 62.3% at time of press. [Click on the map to view.]

    World_internet_map

  15. Congratulations Robin and Emma Posted in Hot Stuff, Concocted by Mike Perk August 12, 2007 3 comments

    Robin_emma

    The World Wide Creative team would like to say congratulations to our programming guru Robin and his new wife Emma.

    It was great to see the first thing Emma did on the morning after her wedding was to change her name on Facebook:-)

  16. The dangers of over-reliance on PPC Posted in Web Marketing Fare, Concocted by Mike Perk August 12, 2007 1 comment

    The dangers of over-reliance on PPC

    Pay per click is fantastic for so many companies but as I say to clients, never rely solely on that as a way of generating business. This became evident yesterday with a client who now has a big issue to address, having ignored that advice … Read Further

  17. Using Social Media to improve search engine rankings Posted in There's a Fly in My Soup, Concocted by Mike Perk August 12, 2007 6 comments

    Social media as a way to improve search engine rankings is starting to grow in South Africa. Just as many companies are suggesting blogs, widget creation and face book applications as part of a search engine optimisation strategy as there are companies suggesting social media to build and develop relationships. So which is the right answer? SEO or Relationships? Read Further

  18. New to Facebook Posted in There's a Fly in My Soup, Concocted by Mike Perk August 11, 2007 No comments

    Just a fad, will not last long, and it is going to be shut down. After a few months of refusing to join Facebook, I thought I would give it a try to the relief of my family and work colleagues. Read Further

  19. This week at World Wide Creative Posted in Hot Stuff, Concocted by Mike Perk August 7, 2007 No comments

    Ayyye caramba, not a lot other than hard slog really. We got loads on, new projects starting, new prospects to work on. On Friday, however, we’re excited to get started on a new accelerator project. I will be quiet on the topic, as we’re still in the ’sharpening the axe’ phase, but watch this space for a kick-ass new World Wide Creative branded projects coming soon.

    Other than that:

    • Congrats to Shaun for completing his first week unscathed by the madness that is the WWC studio.
    • We’re still looking for our award-winning designer. If you know of anyone, send them our way!

    Until next week!
    - Fred

  20. Going the extra mile Posted in Hot Stuff, Concocted by Mike Perk August 7, 2007 No comments

    Due to the time and effort that was taken to change the Spier site as a result of my comments last month, I thought a whole new post, rather than a passing comment was required to say thank you.

    As observed from the comments and debate that took place it appears my post was only skim read by most, however not Spier. They have been very progressive dealing with the issue raised, which only affects 2% of their visitors. It is this type of effort that will distinguish their brand and customer service from the rest.

    As an appreciation to Spier we would like to offer them an invitation to attend our next Heavy Chef Session at no cost. The session will be taking place at the World Wide Creative studio on the last Wednesday in August (29th).

    - Nicola

  21. Do I use .com, .co.uk or co.za? Posted in Hot Stuff, Concocted by Mike Perk August 7, 2007 No comments

    This is a common question raised by most and is answered briefly but nicely below by Google at http://googlewebmastercentral.blogspot.com/2007/08/server-location-cross-linking-and-web.html:

    Does location of server matter? I use a .com domain but my content is for customers in the UK.

    In our understanding of web content, Google considers both the IP address and the top-level domain (e.g. .com, .co.uk). Because we attempt to serve geographically relevant content, we factor domains that have a regional significance. For example, ".co.uk " domains are likely very relevant for user queries originating from the UK. In the absence of a significant top-level domain, we often use the web server’s IP address as an added hint in our understanding of content.

    Therefore if your target market is South Africa you are better having a co.za domain.

    - Nicola

  22. E-commerce in South Africa Posted in Recipes for Success, Concocted by Mike Perk August 6, 2007 No comments

    Today I got a reminder that it was my cousins birthday, so online I went and searched some of the high street shops for presents to buy. Whilst doing this, it made me think that the ability to do this is scarce to South Africans. In the UK when you want to buy something you jump on the computer, browse and buy. It is the norm that a big high street store has an e-commerce site, and when they dont I am sure they loose out greatly. I know that if I am looking on a supermarkets website and they do not have an online store I will instantly flick to their competitors site to buy.

    I believe in the next year e-commerce in South Africa is going to boom, and the few people out there with e-commerce already are going to prosper. World Wide Creative offer e-commerce sites and have perfected the technology behind them as we know these are the future.

    In the UK 10 weeks before Christmas 2005 4.98Billion was spent online. 30.2 Billion was spent online in the UK in 2006. It is expected to reach 52billion in 2011 with 32 million UK online customers. South Africa managed 35.6 million in 2006 – the potential is there. (These were varying sources found in Google, so please allow for error).

    Taking ToysRUs as an example, you can visually see the advancement of the UK site.

    Here is the South African Site:

    Picture1

    www.toysrus.co.za does not have an e-commerce section, or a search for product facility.

    Here is the UK e-commerce site:

    Picture2

    Being a large international company, I believe ToysRUs will benefit hugely from an online store.
    I can note briefly a few benefits that spring to mind:

    – People based out of town can purchase gifts to be delivered directly to them or someone else
    – At present they will be the only major toy shop selling online in South Africa
    – Someone wanting to order lots can easily browse and order from home. e.g. an expectant mother. (You could always have a new baby gift registry from your baby store, great for baby showers!)
    – Someone wanting to order a big product can order online, and does not even have to enter the store. Its unlikely they would take the product home the same day anyway.

    Working with e-commerce sites in South Africa, I fully understand there are barriers out there. Please do not be disheartened by these and if you want to chat to us about them, just leave your comments.

    - Nicola

  23. Beware strangers bearing gifts Posted in Recipes for Success, Concocted by Mike Perk August 2, 2007 No comments

    We cant make all of you use our web marketing services (even though we would like to:-)

    But please be aware of these key phrases that some web suppliers may use to entice you. If they do use the following DO NOT USE THEM, it is likely they do not know what they are doing or they are doing things that will end up destroying your online reputation with the search engines.

    1. We guarantee top spot in Google No one can guarantee top spot in the natural listings of Google or any other search engine.
    2. We will get you 100 links in a week these people are going to do what is called link farming (PLEASE DO NOT DO, links must be relevant).
    3. We will submit your search to 5,000 search engines There are only a handful of search engines that matter, and time & money should be spent on the big players.

    Being new to the South African website world, I am amazed at how many web companies offer the above. At present, words such as web marketing and seo are the current buzz words, and these certain companies are taking advantage in an unethical way.

    Nicola

  24. Toyota Auris blog moving up on Amatomu Posted in Recipes for Success, Concocted by Mike Perk August 2, 2007 No comments

    Nice to see the Auris blog doing well. It’s just on the top 100 on Amatomu. We designed the blog layout in a tight, but fun, deadline. Cerebra and co. put the strategy together for Toyota a little while back and commissioned us to do it. It will be interesting to see what the impact is on the marketing effort.

    Auris

  25. Congratulations to Bittersuite Posted in Recipes for Success, Concocted by Mike Perk August 1, 2007 2 comments

    Logo

    A quick post to say congratulations to our friends at Bittersuite. Bittersuite are a Cape Town based through-the-line marketing agency with whom we collaborate on some of our web projects.

    They picked up two bronze awards at the Loeries this weekend for Logos and Identity Programmes under the "brand identity and collateral design" category.
    Businesscards

    I know of few of the team are still suffering from hangovers, but you deserve to celebrate so well done from everyone at World Wide Creative.