Since moving to Cape Town at the beginning of this year I have had more and more exposure to traditional ad agencies. We have been approached by quite a few to work with their clients. They understand the web design and build part of the process, but I sense some anxiety when we get onto the topic of search, and more importantly, measurability. What is the agency’s incentive to precisely measure what’s happening with their customers money? This is something that’s only really possible with online ad spend. Read More »
I wrote an article on Ideate a while back about originality, and how it was impossible to create something truly original. This is a semantic argument, and your conclusion will differ depending on your interpretation of the word ‘original’. Read More »
What a great weekend. As always I caught up on a bit of work, but for the first time in a few weeks I got to go for a surf and more importantly Spurs have started winning again. Obviously it was against lowly Wigan and not the might of the Manchester (City as much as Utd these days), but a win’s a win and that’s now 3 in the last 4 games under Ramos. Read More »
When I opened my del.icio.us account many moons ago, I was tagging everything I found like a kid with a new toy. One of the first sites I bookmarked never really lived up to my expectations and I haven’t re-visited it for years. However I stumbled upon it again this morning and
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In this time of free worldwide communication over the internet, all businesses need to ensure their customer service is first class. Gone are the days when people accepted poor/mediocre service. Now if someone receives awful service it is posted on the internet and shared to the world. Read More »
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