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  1. The 101 most useful websites in the world Posted in Heavy Chef News, Concocted by Fred Roed March 31, 2008 No comments

    The Internet is full of useful web pages, and here’s another useful one (click!) – The Telegraph’s list of 101 most useful sites in the world. Pretty useful, eh? Read Further

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  2. Using Social Media to market your company Posted in Social Media, Concocted by Mike Perk March 31, 2008 1 comment

    During our Heavy Chef session on Wednesday Dave touched on the importance of links for Google’s PageRank model. Although PageRank is a little dated the concept of greater link popularity is still vitally important for all search engines. Read Further

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  3. A nice email to start the day… Posted in Heavy Chef News, Concocted by Mike Perk March 30, 2008 No comments

    These are always nice to see:

    Just to let you know I had 3 new enquiries for credit control from the website today – that makes 9 in the last 2 weeks!

    This is absolutely phenomenal and way beyond my wildest dreams.

    I can only say – THANKS THANKS & THANKS Read Further

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  4. South African owned, Chinese-based QQ turns more profit than Facebook Posted in Mobile Marketing, Concocted by Fred Roed March 27, 2008 No comments

    For those who don’t know, QQ is the Chinese version of mobile based IM services like Mxit, and is part-owned by South African publishing and digital giant, Naspers. Little known outside of China, the service has been called the biggest social media forum on the planet with over 300 million accounts. According to Marketing Vox, QQ turned almost 4 times more money than Facebook with over $500m in 2007. Not a bad investment for Naspers, and just a taste of the mobile revolution that’s currently impacting on marketing communications. Read Further

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  5. Heavy Chef Session March: David Duarte’s presentation on ‘Social Media in South Africa’ Posted in Heavy Chef News, Concocted by Fred Roed March 27, 2008 1 comment

    Last night we were privileged to witness our old buddy Dave Duarte share some views, thoughts and ideas on Social Media in South Africa.

    We outgrew the World Wide Creative studio for this session, which was held at a new venue after a huge increase of interest over the past 2 months. It was a great success, with Hatfields Restaurant in Gardens providing us with a perfect balance of privacy, space and good service (with Alison and Colin doing a sterling job of looking after us – thanks guys!) Read Further

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  6. Do The Test Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed March 24, 2008 No comments
    dothetest2.jpg

    Test

    You may have seen this already, but if you haven’t, do yourself a favour, click here to do the test. It’s guaranteed to make you tell someone else to check it out. Read Further

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  7. The top South African websites Posted in Website Design, Website Usability, Concocted by Mike Perk March 22, 2008 2 comments

    We all know that link building is a vital element in your search engine optimisation strategy. But we should also know that not all links are created equal.

    If Google really values the site linking to you, it is likely to generate more link juice for your site. Read Further

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  8. 5 traits of a great web designer Posted in Website Design, Concocted by Fred Roed March 18, 2008 1 comment

    What makes a great designer? I compiled this list after a decade of trying to be one. (This list applies to graphic designers as well as web designers.) Read Further

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  9. Create a Google Talk chatback badge Posted in Heavy Chef News, Concocted by Fred Roed March 18, 2008 No comments

    Handy if you are doing business through your personal blog. You can provide realtime response to queries if someone is visiting your site. Click here to get it on. Read Further

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  10. Launching a new site and keeping the Search Engines happy Posted in Search Engine Optimisation, Concocted by Mike Perk March 12, 2008 No comments

    I heard another tragic story this week from a Cape Town based business that launched a new site and lost all their traffic from Google (from whom a good proportion of their revenue came). It’s tragic because it could so easily have been avoided.

    So what happened? Read Further

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  11. And you thought there was only MySpace and Facebook? Posted in Social Media, Concocted by Fred Roed March 10, 2008 No comments

    Someone was writing about the fact that Facebook had reached a plateau, and we must look to Twitter for the next big wave of social interaction. Check out this list that Compete.com released. Heard of Fubar? Well, you will. Take a gander at the growth in the last column… Read Further

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  12. Trust Economy Posted in Heavy Chef News, Concocted by Fred Roed March 10, 2008 No comments

    If you’re thinking of implementing a great business idea that you want to take online, believing that customers will rush to you at the sheer genius of your plan, click here for a quick dose of reality. Then implement the ideas in this brilliant ChangeThis manifesto called ‘Trust Economy’. Read Further

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  13. Most Websites Are Designed Backwards – Seriously! Posted in Website Design, Concocted by Ettienne Mostert March 7, 2008 No comments

    Typically site design (and redesign) starts with the home page, laboring over the look and feel. As designers wait for content, the site is built following standard formulas and the goal of selling a product or service often becomes secondary. Deadlines are missed somewhere between the unpredictability of the creative process and the struggle for content, and eventually the management command becomes an exasperated: “Get the site up and fix it later!” The all important conversion pages receive minimal attention. Sales are lacklustre. Visitors abandon early. This is when conversion experts get involved. Read Further

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  14. iPhone becoming the Business Posted in Mobile Marketing, Concocted by Fred Roed March 7, 2008 No comments

    The iPhone has just been pumped with a $100m injection to beef up its business capability. World domination ahoy? Read more about their aspirations here. Read Further

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  15. Mobile Magic Posted in Mobile Marketing, Concocted by Fred Roed March 5, 2008 No comments

    World Wide Creative met with Michelle from mobile services Fontera today, and was thoroughly impressed with their suite of services. Anyone in US, UK, Europe or Africa can click here to contact this rocking company. Fontera provides bulk SMS marketing services, MMS, WAP site development and all the little bits that you’ll need to get your campaign kickstarted with a nice viral mobile component. Read Further

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  16. Free Blog Header Designs Posted in Heavy Chef News, Concocted by Fred Roed March 5, 2008 No comments

    Smashing Magazine up to their usual tricks. Vitaly and crew making all of us happy with another great compilation of juicy free stuff. Check it out here. Read Further

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  17. The Future of Search Engine Marketing is Creativity Posted in Digital Strategy, Search Engine Optimisation, Concocted by Mike Perk March 5, 2008 1 comment
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    Spier creative web marketing

    Fred and I were asked to be so-called experts (I hate that word) at the “Talking Heads” evening which was the closing event of the Spier Arts Festival.

    The focus of the event was “The Future” and the format involved one to one conversations with individuals in the general public, the audience rotating every 20 minutes. Read Further

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  18. The Evolution of Logos Posted in Branding Online, Website Design, Concocted by Fred Roed March 4, 2008 No comments

    I came across a fascinating post entitled ‘The Evolution of Tech Company’s Logos’. Check these examples out, and see if you can identify them:

    Read Further

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