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Recipes for Success


  1. The first viral video in South Africa? Posted in Recipes for Success, Concocted by Fred Roed June 26, 2008 3 comments

    During last night’s Heavy Chef Session, Rui Esteves answered one of the questions about marketing his brands by mentioning their early efforts to start a viral video campaign in 2000. After the Session, I was asked by some of the folk who attended to get hold of the videos.

    Rui kindly sent them through to me and I’ve posted them to Play.24.com – check these out… Read Further

  2. Beer, Wine and Coffee at last night’s Heavy Chef Session Posted in Recipes for Success, Videos, Concocted by Fred Roed June 26, 2008 5 comments

    rui esteves cg vida

    Last night Rui Esteves (left), co-founder of CSG Portugal and Vida e Caffe, presented a Heavy Chef Session on ‘Building a Brand in South Africa‘. It was a great session, one of the best so far, and a huge thanks must go to Rui for sharing his adventures with us. Read Further

  3. Perdeberg sponsors Heavy Chef Sessions Posted in Heavy Chef News, Concocted by Fred Roed June 20, 2008 No comments

    perdeberg

    We’re proud to announce that the Heavy Chef Sessions are now sponsored by Perdeberg Wines.

    Perdeberg will be providing the refreshment to the evening’s festivities. Perdeberg has been extremely active in supporting South Africa’s internet community, and is following on the success of its ‘Clink to Win’ campaign by engaging with individuals in the marketing and tech sector. Read Further

  4. Heavy Chef Session for June: Rui Esteves on Building a Brand in South Africa Posted in Recipes for Success, Concocted by Fred Roed June 18, 2008 No comments

    Rui Esteves, co-founder of Vida e Caffe and CSG Portugal, is our speaker for the June Heavy Chef Session on the 25th next week. The topic is ‘Building a Brand in South Africa’.

    Vida, as most marketers in Africa know, is one of the fastest growing franchises in South Africa. When the first branch opened in Kloof Rd in Cape Town, it raised the bar in terms of coffee appreciation down here in darkest Africa, and alerted people to a new kind of energy and passion in franchising. Rui has recently started a new venture, CSG Portugal, Read Further

  5. Get your Firefox… Posted in Hot Stuff, Concocted by Fred Roed June 15, 2008 No comments

    ffday

    here.

    Firefox download day is 17th June. That’s Tuesday, in case you’re wondering. Read Further

  6. [Don't] Watch Carte Blanche this Sunday Posted in Heavy Chef News, Concocted by Fred Roed June 12, 2008 No comments

    carte blanche

    Newsflash for our South African readers: Sorry, Verity’s just informed us that the article has been ‘bumped’ to another date. We’ll keep you posted, watch this space. This Sunday, our most musical client, Verity, will be featured on MNet’s Carte Blanche.

    They’ve interviewed Verity about her journey over the past 36 months Read Further

  7. Heavy Chef May Video Posted in Heavy Chef News, Concocted by Fred Roed June 10, 2008 No comments

    We’ve been chuckling all day over the great production that Play.24.com’s Chris, Leezl and co. did with the video of Eric and Charl’s presentations at last month’s Heavy Chef Session. Read Further

  8. Business at the coal face Posted in Recipes for Success, Concocted by Fred Roed June 10, 2008 No comments

    The Heavy Chef Project blog is published in South Africa: Read Further

  9. Crowdsourcing Posted in Recipes for Success, Concocted by Fred Roed June 9, 2008 2 comments

    crowdspring

    A lot has been spoken about crowdsourcing, and the influence of crowds on everything from popular culture to politics. Read Further

  10. Designing icons for web design, and mistakes to avoid Posted in Cookin' Design, Concocted by Fred Roed June 3, 2008 No comments

    icons

    I love designing icons. It’s something that I still do whenever I get a chance. I find it relaxing, as weird as that may seem.

    We often use icons for the sites we design at World Wide Creative. In our quest to develop sites that are profitable for our clients, we have seen (and research about the fact) that well-designed icons make difference to usability. Read Further

  11. Firefox attempts to set one-day download record Posted in Hot Stuff, Concocted by Fred Roed June 2, 2008 No comments

    firefox downoad day

    I reckon this is a good cause: Firefox Download Day. If you’re still on Internet Explorer, well, sort yourself out. This is your chance for redemption. Read Further