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  1. SEO Basics Posted in Search Engine Optimisation, Concocted by Guest October 29, 2008 3 comments

    I’ve been racking my brain trying to get my head around search engine optimization. The Heavy Chefs here at World Wide Creative have given me a “K-I-L-L-E-R” approach to conceptualize SEO. Over the next four weeks I will dive in and learn how to cook up a robust SEO campaign: Read Further

  2. Geeks go surfing; lifesavers on high alert. Posted in Heavy Chef News, Concocted by Fred Roed October 28, 2008 5 comments

    world wide creative surfing

    The World Wide Creative team went surfing on Saturday. We all went through to Cape Town’s famous Muizenberg beach, and aided by our fleet-footed surf coach Craig, we were ably shown how to pull some nifty moves off in the waves. Read Further

  3. Introducing Utoia, the latest Heavy Chef writer… Posted in Heavy Chef News, Concocted by Fred Roed October 28, 2008

    utoia

    A few weeks ago, we welcomed Utoia, our intern until the end of November. Utoia is due for her first post on the Heavy Chef Project, so it’s my pleasure to introduce her and the topic that she will be covering for us.

    One of the reasons Utoia chose World Wide Creative is that she wanted to expand her knowlege on the dark and mysterious world of SEO. Read Further

  4. Heavy Chef Session August: Rob Stokes on eMarketing (Part 1) Posted in Heavy Chef News, Concocted by Fred Roed October 22, 2008

  5. Heavy Chef Session August: Rob Stokes on eMarketing (Part 2) Posted in Heavy Chef News, Concocted by Fred Roed October 22, 2008

  6. Obama’s campaign kicks ass Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed October 20, 2008

    obama

    Obama just kicked off the week with two killer pieces of digital marketing news. For those of you with heads in the sand, Barack Obama is leading the most pervasive, penetrative marketing campaign in political campaign history… and he’s centralised his strategy on a community-focused internet approach. Read Further

  7. First Heavy Chef Session in Jozi: ‘Smoke, Mirrors and Social Media Part 1′ Posted in Heavy Chef News, Concocted by Fred Roed October 17, 2008

    heavy chef

    Last night Mike, Louis and I presented to a crowd of hungry chefs at the stunning Twiice showroom in Jozi. The Session started inauspiciously with Mike and I getting lost on the way (Mike’s a crap driver), the ice arriving late, air-conditioning not working, traffic preventing half the attendants from coming and the wind preventing us from putting the blinds down to stop the glare through the massive picture windows. *Phew* Read Further

  8. 3 Rules for Building Better Community Posted in Social Media, Concocted by LouisJvR October 14, 2008

    Thanks to Barry from The World of We for this post on tips to build a better online community: Read Further

  9. New hope for SES* sufferers Posted in Digital Strategy, Concocted by Guest October 13, 2008

    Square Eye syndrome

    Screens are just about everywhere - PC, laptop, cell phone, T.V, LCD or ATM. What challenges does this hold for online resources and for people who are compelled to use one or many on a daily basis and are at risk from SES ?

    Maybe your customers suffer from SES – and you won’t even be aware of it until you go out of business. Read Further

  10. When wiki’s go wrong… Posted in Digital Strategy, Concocted by Fred Roed October 13, 2008

    2 years ago, we at the World Wide Creative studio tried to enter a word into Wikipedia. I think it was something like ‘omnetymolgy‘ or ‘the study of words that continuously change their meaning‘. We were then going to encourage a friend to go and change the definition at will and pass the baton to the next guy – sort of like a social media chain mail. I think the post lasted around 5 minutes before it was gazumped by some Wikipedia nerd, alerted to the non-suitable content on his beloved forum. Read Further

  11. Upcoming Heavy Chef Session schedule Posted in Heavy Chef News, Concocted by Fred Roed October 10, 2008 2 comments

    We’ve got some great speakers lined up at the next couple of Heavy Chef Sessions:

    Thursday 16th October 2008: Smoke, Mirrors and Social Media (Part 1) – features, er, me, supporting my faithful colleague, Mike Perk.

    Wednesday 26th November 2008: Smoke, Mirrors and Social Media (Part 2) – features Mike Stopforth, Arthur Goldstuck and Andy Hadfield. Read Further

  12. XXX Safe for Work Viral Ad for Diesel Posted in Branding Online, Online Advertising, Concocted by Fred Roed October 10, 2008 1 comment

    Hec.

    Tic. Read Further

  13. Welcome to the Knowledge Age Posted in Digital Strategy, Concocted by Guest October 9, 2008

    knowledge age

    On my numerous flights up and down the country I have had the pleasure of sitting next to a range of interesting characters, and  as someone with a very low boredom threshold I generally start a conversation to make the time…fly.  The questions invariably lead to what you do for a crust, and as soon as a say I am engaged in trend forecasting I tend to get this question, “Oh, so what’s cool right now?”  With a straight face I reply with “Black”. Read Further

  14. Web 2.0 Takeaways for Marketers Posted in Digital Strategy, Concocted by LouisJvR October 9, 2008

    I recently paid a visit to Fast.Fwd.Innov@tion blog who took a step back and highlighted some of the takeaways from the Web 2.0 trend for marketers… Read Further

  15. Introducing our newest chef: Nicholas Kuhne Posted in Heavy Chef News, Concocted by Fred Roed October 8, 2008

    nicholas kuhne

    Today we’d like to welcome Nicholas Kuhne to the Heavy Chef’s kitchen.

    Born in Bloemfontein (we didn’t hold that against him), Nicholas is an avid cricket player, marketer and youth trends analyst.

    Nicholas is also highly regarded on the karaoke circuit and challenges anyone to better his version of ‘My Way’. This was partly the reason why we were so keen to have him in the mix. Read Further

  16. Free Coffee = Free Online Buzz: A Case Study Posted in Branding Online, Digital Strategy, Concocted by LouisJvR October 7, 2008

    free coffee

    Have you heard of Joffrey’s Coffee & Tea Company?

    Essentially, a company that sells… coffee..and…tea – you got that right ;) ?

    Well, they launched a brilliant web campaign in the middle of this year to promote their new flavoured coffee range “Jamaican Me Crazy”.

    The campaign was based on getting bloggers and techies-alike to ‘beta’-test Joffrey’s new range Read Further

  17. Two Heavy Chef Sessions in Johannesburg: “Smoke, Mirrors, Mobile and Social Media” Posted in Heavy Chef News, Concocted by Fred Roed October 7, 2008

    [Note: Apologies for the incorrect dates previously - please note the correct dates below]

    Do you get a nagging feeling that there’s a bit of overblown marketing hype going around at the moment?

    I’m talking specifically about the ‘big two’ of digital marketing: Mobile and Social Media. These days, there is a new digital agency opening up on every corner, not unlike the days earlier this century when the property market was booming (just before it went ‘BOOM!’) and everyone was suddenly an Estate Agent. Read Further

  18. Social Media in Africa Posted in Social Media, Concocted by Fred Roed October 6, 2008

    World Wide Creative, the agency behind The Heavy Chef Project, is based in Cape Town, Johannesburg as well as in the UK, so we naturally keep a keen eye on digital developments in Africa. It was a great deal of interest that we read ReadWriteWeb’s report on Social Media trends and progress in Africa.

    In particular, checkout the Mobile Penetration Statistics from Africa Read Further

  19. Intern: Welcome Utoia! Posted in Heavy Chef News, Concocted by Fred Roed October 3, 2008 3 comments

    utoia

    We got a great new smiling happy person in the studio today. Utoia Mims focuses on information design, web content and social media (SEO, blogs, podcasts) and is a great fit for World Wide Creative.

    Until recently, Utoia (above, in between Rowan and Mike) was carrying out her master’s in Information Design and Communication whilst also working as a Marketing Coordinator. Read Further

  20. Cartoons in web design Posted in Website Design, Concocted by Fred Roed October 1, 2008

    If I wasn’t a web marketer, I’d be a cartoonist. In my previous life, I used to doodle on anything that was doodlable. Now, with the introduction of a mouse in my life, I’ve dropped the pen, so to speak. Every now and then, I see something that makes me really sit up and take notice. Today I saw the work of Noma Bar for the first time and am amazed by his skill and dexterity. He somehow managed to combine ruthless satire with extreme economy of line. Read Further

  21. New Account Manager Wanted Posted in Heavy Chef News, Concocted by Mike Perk October 1, 2008
    New Account Manager

    we need you

    We’re recruiting again! This time to find the best account manager possible.

    Our new account manager will be working closely with our fantastic clients but unfortunately they will also have to endure working with the World Wide Creative team. At times this can be be a little crazy:-) Read Further