The Heavy Chef Project » bite-size information about developing profitable web strategies
arthur Goldstuck
On Wednesday night, a warm African night, a crowd of geeks, marketings, journos. techies, designers and business people gathered in the plush opulence of Twiice International in Rosebank.
The Session was a follow up to ‘Smoke, Mirrors and Social Media, Part 1‘ back in October, Read Further
The last few days have been quite intriguing for us web folk. Working in a digital studio it’s easy to keep up with things by merely observing what blows back the hair of a 20-something programmer or designer. When someone starts jumping around with excitement, then you know there’s something interesting going on. Read Further
suicide
I saw this: ‘19 yr old commits suicide on live TV‘, this morning, and thought ‘Aye Caramba, now it’s gone too far!!’
I know this isn’t the first shocking thing we’ve seen on the net, but it still freaked me out. I don’t know, maybe I’m getting old, but I’m thinking that George Orwell got his date wrong by 2 decades. Read Further
I love observing a specialised talent, especially as the digital industry is throwing up new roles all the time. One highly specialised job is that of a photo retoucher. Thomas from Retouch Shoppe emailed me today with his retouching portfolio (which you can check out here). Read Further
bookmark logo
I went to The Bookmarks 2008 Digital Awards Ceremony last night and I’m stoked – what an awesome initiative by the Online Publishers Association (OPA). Read Further
It may seem a little strange that I’m writing this, as World Wide Creative provides both these services, but if you’re paying people to help you with SEO or Personal Branding, stop what you’re doing and read this.
There are specific elements within the professions of Search Engine Optimisation and Personal Branding that have always left me feeling a little uncomfortable.
There’s something not quite right about the unnatural manipulation of content to persuade Search Engines. Read Further
social media guys
Last month saw our very first venture up north for the first Heavy Chef Session in the dark, dangerous streets of Johannesburg. Fortunately we weren’t killed, and the talk went swimmingly – especially as we were situated in the opulent luxury of the Twiice International showroom.
Mike, Louis and I got the ball rolling with a presentation on ‘Smoke, Mirrors and Social Media’ which you can view on Zoopy here and here.
So, we’re excited to announce Part 2 Read Further
What traits do playing games and online communities have in common?
Well known social media guru, Peter Kim, highlights some of them in his post on Applying Game Mechanics to Social Media.. Read Further
barack kicks ass
At World WIde Creative, we’re pretty stoked that Barack Obama won. Partly because he’s of African descent, partly because the guy rocks the house, and partly because he brings a fresh breeze to a world smogged up with serious issues.
We have one more selfish reason for being elated for the win, however. World Wide Creative uses Barack Obama’s internet strategy as a case study in almost all our presentations, so it would have been pretty crappy if the non-internet-savvy old white guy had won! Read Further
If you haven’t seen the video on YouTube, or StumbledUpon the preso at TED, then you need to check out the latest hype in desktop tools here: bumptop.com
BumpTop is a new way of organising your desktop, not released yet, but we’re excited about playing with this as soon as it’s out.
Those of you that know me, know that I’m a passionate follower of Forrester Research‘ social media work – specifically their conceptualization of Groundswell: a term coined by Forrester analysts to highlight a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
That being said, Forrester Research is also the custodian of the Groundswell Awards. An awards ceremony that celebrates the best-of-the-best work being done in the social media space in the US. Read Further
I had no idea that there is a science to keyword research. I’m learning an immense about of info as it relates to SEO so to avoid information overload I will discuss keyword research in 2 easy to digest bites. Let’s start with How to Find Great Keywords.
Before we begin let’s keep in mind that the main point of keyword research is to uncover the keywords that will drive relevant traffic to your website. Read Further
world wide creative marketing team
There is a worldwide movement happening. It’s hot, it’s fresh, and it came to World Wide Creative on Friday. The World Wide Blogger Bake Off campaign to end hunger (a Breadline Africa initiative) has been doing the social media circuit recently. Conceptualised by Quirk, this fine initiative soon caught the attention of the guys in our Cape Town studio. Read Further
