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  1. Heavy Chef Feb 2009: The New Tools of PR Posted in Heavy Chef News, Concocted by Fred Roed February 26, 2009 No comments

    Last night saw the first Heavy Chef Session of 2009. We had our biggest attendance yet, with around 80 people crowding into the venue on the third floor of the 24.com building in Green Point. (I know we only allow 50 people, but we’re working on a better system for inviting people). Apologies to the multitudes who were turned away, but we’re going to try and get the video of the proceedings sorted soon.

    Thanks to our three speakers, Bev ‘Feisty’ Merriman, Cath Luckhoff and Kaz Henderson – you guys were great.

    The Session started with Bev giving a brief overview of the new tools and how they work. Cath followed with a fascinating insight into the Rocking the Daisies PR campaign, which is a great example of the ‘new style’. Read Further

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  2. How can small business use Social Media to stand out in a crowded marketplace? Posted in Recipes for Success, Concocted by Fred Roed February 24, 2009 3 comments

    Mike and I presented an interactive session to the small business breakfast group at ABSA Advantage community 2 weeks ago. Read Further

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  3. World Wide Creative completes the new DA website Posted in Recipes for Success, Concocted by Fred Roed February 20, 2009 No comments

    World Wide Creative pressed the ‘live’ button for the new DA web presence yesterday. The site was unveiled by Helen Zille and her team in Cape Town at 12 noon on Thursday 19th February.

    The site marks a significant shift in South African politics, with the DA’s digital strategy hammering a technological stake in the ground that positions them at the forefront of the modern communication environment. Read Further

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  4. Community ROI – Don’t forget the ‘I’! Posted in Recipes for Success, Concocted by LouisJvR February 18, 2009 2 comments

    Currently, a lot of noise is being made about measuring the ROI of online communities and social media initiatives - something that quite frankly, that we as communication professionals are far from getting to grips with.

    Now, all of these question pertaining to measuring ROI are relevant and are worth the time and energy to investigate and improve on further – however, I do want to emphasize that we still need to remind ourselves that the ‘Return’ is 100% dependant on the ‘Investment’… it can’t be the other way around. Read Further

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  5. Innovative Advertising Posted in Hot Stuff, Concocted by Fred Roed February 17, 2009 1 comment

    I thought this was very interesting – At World Wide Creative, we struggle with “banner blindness” on the media placement campaigns that we run. The answer is really to think creatively about the delivery, and so I read Dave Duarte’s blog with a smile on my dial. This is exactly the kind of thing we’re looking at for our client’s campaigns – it’s a useful way of aggregating content on the ad to make the ad more compelling, less intrusive and more authentic. Read Further

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  6. Is Your Website 2.0? Take this 7-Point-Checklist… Posted in Recipes for Success, Concocted by LouisJvR February 10, 2009 No comments

    It’s easy. Quickly take this checklist to see if your company website is still relevant… Read Further

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  7. 8 Types of Creative Directors Posted in Heavy Chef News, Concocted by LouisJvR February 5, 2009 1 comment

    Ahhh, I stumbled accross this old strip from branding/comic genius Tom Fishburne and immediately asked myself… where does Fred fit in? Read Further

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  8. Start Me Up – The South African E-Commerce Guide Posted in Recipes for Success, Concocted by Guest February 5, 2009 No comments

    start up

    If you a small business owner, then this post is for you!

    Start Me Up with Selling Online – The South African E-Commerce Guide, is the first of a series of online guides by Startup Media. The comprehensive, 183 page “how to” guide provides small business owners with the knowledge and tools to plan and execute basic online marketing campaigns. The value for of the guide lies in the fact that the book provides opinion, resources and examples within a South African business context. Read Further

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  9. Facebook tidbits Posted in Recipes for Success, Concocted by Fred Roed February 5, 2009 No comments

    Last week Mark Zuckerberg took the stage at the DLD conference in Germany, and proved to be an interesting interview. Read Further

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  10. Google moves one step further to global domination Posted in Hot Stuff, Concocted by Fred Roed February 4, 2009 No comments

    Yesterday, Google launched Latitude, a social networking tool that allows you to connect with your mates using Google Maps on your mobile phone.

    Simple, powerful, pervasive. Brilliant. Read Further

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