Fred & I recently attended 27Dinner at Capello Sandton, where Mr. Mike “The Iron” Stopforth tasked attendees to do a 270 second talk on, well, just about anything really… “a gem of information, a nifty little discovery, some new app you’ve been playing with, a funny story, a piece of advice or even an inspiring speech”.
Without thinking about it, I wanted to give a bit of insight into the relevance of the number: 4.5 million. Read Further
In an interview with The Economist, Ann Moore Chief Executive at Time Inc, gave some insights into the whole “Print is Dying”-debate.
“A self-described “magazine optimist” who thinks that holding a glossy magazine beats looking at a screen”, Ann realizes that technology needs to be the solution, not the problem. Read Further
I see that the kidnapper’s BlackBerry box has been found at Blues Restaurant after an anonymous caller gave Detective Swart some extra clues to solve. This all happened last week in Perdeberg’s Missing Zebra campaign. Awesome stuff – it’s getting tight, and the grand prize (that goes to the person who figures out who the kidnapper is) must be anyone’s right now. Read Further
The World Wide Creative family is most definitely a unique one.
There is never a dull moment in the office. Not one! Read Further
Following the success of the first “Web PR” Session in Feb, the Johannesburg proved to be a fascinating follow up. Glitches notwithstanding, we were enthralled by the presentation by Mel Attree on “Connecting with Online Communities” and the conversation on measurement initiated by Lisa Clark of Sentient. Read Further
It is so vital to build momentum through your blog.
So, if you need to up the ante on content for your blog, here are some points to remember:
If you haven’t seen this yet, check it out. Detective Swart on the University of Cape Town Campus looking for clues to the whereabouts of Perdeberg’s Missing Zebra.
My money’s on Swart to find the zebra soon. You can tell this guy is switched on. Read Further
shuttleworth
People are laughing at me. For the past few weeks, they have been whispering as I walk by: “There he goes! That’s him!” as they chuckle to themselves.
Not because I wear outdated Hawaiian shirts; it’s because I predicted open source software would go mainstream in 2009. Read Further
Here at World Wide Creative we encourage a healthy work-life balance. Being stuck in front of a computer screen all day can be very draining so it is vitally important to be active – even in the workplace. One of our favourite pastimes is Floor Diving Read Further
I was reading a post from a well-known analyst firm, Gartner, and their 7 characteristics of a well defined social application “purpose” (courtesy: Communityserver.com).
In short, these characteristics – which you can view –>HERE – highlights having a solid purpose and focus when launching a social media campaign. Read Further
birdlove
This little guy is a peach, although, if it was me, I would have chosen a better font. Love the icon though. Read Further
How awesome is this !?
Now I can help Fox Searchlight pictures to choose the best poster for their latest movie release (500) Days of Summer.
Talk about generating buzz and building a community around a brand; now I’ll definitely make sure to watch this movie and bragging about it with my friends (if my poster gets chosen that is 
) Read Further
Spiderbama
You know you’ve made it when you appear in a Spiderman-comic…
(Courtesy: Breitbart.com)
The story line:
The comic starts with Spider-Man’s alter-ego Peter Parker taking photographs at the inauguration, before spotting two identical Obamas. Parker decides “the future president’s gonna need Spider-Man,” and springs into action, using basketball to determine the real Obama and punching out the impostor. Read Further
Yesterday was an all time high for our little digital marketing agency. We managed to reach the holy grail of naming errors: “What could be the worst mangled version of the company name possible?”
Someone called us ‘World Wide Cremators’ yesterday Read Further
I read this today: “In your face disruptive ads could ease inventory, creative woes”
A snippet:
Web publishers have always treated their users as a sacred flock. But last week at the Interactive Advertising Bureau’s annual meeting in Orlando, Fla., Payne, the CEO of ShortTail Media and former senior vp & general manager at CNN.com, issued a daring challenge for the industry: stop worshiping, and start interrupting the almighty user. Read Further
I stumbled accross this great piece of insight provided by David Veneski, a marketing manager at Intel, who said that one of the requirements of his marketing efforts was to NOT link to Intel.com.
Wham! Thank you David. Exactly what I was preaching to a client the other day.
Well-known web analyst, Jeremiah Owyang adds that rather than try to join a community then pull them away, the marketing efforts of Intel was focused on to join communities and staying there – likely where the trust is highest. Read Further
