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  1. The future of print publications, could MINE Magazine hold the answer? Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed April 30, 2009 1 comment

    There has been much debate and conjecture over the future of the newspaper industry in the past few months. I’ve been privy to some heated discussions in the boardrooms of certain newsrooms, and, take it from me, there are some pretty scared people out there. Read Further

  2. World Wide Creative cooks up a storm at Capsicum Posted in Heavy Chef News, Concocted by Fred Roed April 20, 2009 No comments

    capsicum

    In the spirit of Heavy Chef, the World Wide Creative team got together on Saturday for a cooking lesson at Capsicum Culinary Studio (a client of World Wide Creative’s). The result: sumptuous food, leisurely eating, great laughs and funny looking marrows.
    Witness a bunch of geeks getting ready for some cooking action. Read Further

  3. Farewell Rowan Jacklin Posted in Heavy Chef News, Concocted by Fred Roed April 17, 2009 No comments

    Today is a very sad day for World Wide Creative: Rowan Jacklin, our studio manager and Heavy Chef event-organiser, is leaving the building. Rowan, who has been a mainstay in the studio for 14 months, has decided to leave for the green pastures of Mossel Bay to open up a tanning salon for midgets* together with his (soon-to-be) wife. Rowan will be leaving a rich legacy of stories, memories and anecdotes Read Further

  4. The Web: Visualized in Funky 3D Posted in Digital Strategy, Concocted by LouisJvR April 17, 2009 No comments
    Web Trend Map

    visual web

    Need to visualize the world wide web? Read Further

  5. Tip’d Gives Us Some Advice on Growing Your Community Posted in Digital Strategy, Concocted by LouisJvR April 9, 2009 No comments

    A recommended read courtesy of RWW’s recent post on “Community Building 101 for the Bootstrapped Startup“.

    RWW follows the stellar growth of Tip’d – a four month old financial news site – and what they’ve done to cultivate their web community. Read Further

  6. Microsoft’s biggest fear: Cheap computing! Posted in Digital Strategy, E-commerce, Concocted by Fred Roed April 6, 2009 No comments

    Read these paragraphs from an article in Wired:

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    The great terror in the PC industry is that it’s created a $300 device so good, most people will simply no longer feel a need to shell out $1,000 for a portable computer. They pray that netbooks remain a “secondary buy” the little mobile thingy you get after you already own a normal-size laptop. But it’s also possible that the next time you’re replacing an aging laptop, you’ll walk into the store and wonder, “Why exactly am I paying so much for a machine that I use for nothing but email and the Web?” And Microsoft and Intel and Dell and HP and Lenovo will die a little bit inside that day. Read Further

  7. Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed April 3, 2009 No comments

    pepsi

    This is great from Cracked Magazine: 9 Corporate Attempts At “Edgy” That Failed Hilariously – it’s a list of advertising campaigns that try to pull off the slightly ‘left of centre’ communication that has worked every now and then. With all the hype around viral marketing these days, it’s probably not a bad idea to keep this list at the back of your mind when pitching new concepts to your clients. Read Further