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  1. Journalism Students Reluctant to Blog Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg May 29, 2009 7 comments

    blogging

    As a blogger myself I know the importance of creating an online identity. I started snooping around to see what has been written on blogging and how much people really know about it. It is strange to me that people still define a blog as an online journal or diary, because this definition for me is a bit out dated. Read Further

  2. The Future of the Social Web – Take it Seriously Posted in Digital Strategy, Social Media, Concocted by LouisJvR May 28, 2009

    **Article republished from World Wide Creative’s Johannesburg Manager, Louis J v Rensburg’s Ka-Pow! blog.

    soial web

    Yesterday I wet your appetite with this excerpt from Forrester Research’s latest analyst report on The Future of the Social Web…

    “…not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along.” Read Further

  3. Net Prophet 2009: All the Talks, Slides & Pretty Faces Posted in Digital Strategy, Videos, Concocted by LouisJvR May 26, 2009

    Ok, so I heard that the Net Prophet 2009 conference at the beginning of this month rocked. Brilliant!

    So, what about our not-so-lucky folk (like me) who weren’t able to attend? Read Further

  4. Amazing photographs of waves Posted in Online Advertising, Concocted by Fred Roed May 25, 2009 2 comments

    My brother often sends me cool photography examples (like the lightning photos last week) every now and then. An avid surfer, my brother finds wave photography particularly compelling. The shots below are out of this world, and again reminded me how important the use of great imagery can make an impact to any communications channel. Imagine launching a surfing clothing website, and having these pics on the home page? What a difference to the overall impression that website will leave on its visitor by having these sublime photos to support its message.  Read Further

  5. Backing up your online life Posted in Digital Strategy, Social Media, Twitter, Concocted by Guest May 18, 2009 1 comment

    You back up your email, pictures, music and even your cellphone SIM Card. Why should your online resources be any different?  After all, you do invest loads of time into these sites.

    Here are three ways to back up those important social media activities: Read Further

  6. Welcome Yolandi Posted in Heavy Chef News, Concocted by Fred Roed May 13, 2009

    Today we’re welcoming our newest Chef (Chefess?) to the fold, none other than Yolandi Janse van Rensburg.

    yolandi

    Yolandi is our eager-beaver, ready to learn, student who graduated with a BA Journalism degree and is busy with her honours in Visual Studies. This 21 year old is a car fanatic with a touch of pink. Read Further

  7. Forrester Research Says Social Media Sucks Posted in Social Media, Concocted by LouisJvR May 12, 2009

    Yesterday, I tweeted the following: “When @jbernoff says you better stop thinking of the Social Web as ‘media’ – you better listen!”

    This tweet referred to Josh Bernoff (one of Forrester Research’s bigwig-cum-analysts)’s post: “Why Social Media Sucks” on Ad Age Digital Next’s blog. Read Further

  8. Welcome Warrendean Posted in Heavy Chef News, Concocted by Fred Roed May 6, 2009

    Our latest chef in the World Wide Creative kitchen is a long-haired, skinny hooligan called Warrendean. Replacing Rowan Jacklin on maintenance and programming, Warrendean has stepped nimbly into the gaping void left by his predecessor. Read Further

  9. Don’t miss the point with technology Posted in Digital Strategy, Concocted by Fred Roed May 5, 2009

    boywonder

    I was sent an article by World Wide Creative’s Johannesburg Manager, Louis Janse van Rensburg, about Chris Hughes (Barack Obama’s online campaign manager and one of the original architects of Facebook), and it proved to be riveting reading. The article is from the Fast Company site and is entitled “How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign”.  Read Further