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Web MArketing Fare

  1. The best banner advert ever… Posted in Web Marketing Fare, Concocted by Fred Roed June 30, 2009 No comments

    Shaun (World Wide Creative’s Lead Programmer) sent this banner advert to me (it’s a banner ad for Pringles). It’s a great example of how to do banner advertising right, and has won some nice awards for its effort. Nice and simple, with a strong idea behind it. No flashy animation, no irritating pop-ups – just an engaging dialogue to get you clicking. Read Further

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  2. Heavy Chef Session: Advertising agency FoxP2 presents a talk on Creativity And Its Power To Transform Business Posted in Heavy Chef News, Concocted by Fred Roed June 25, 2009 3 comments

    “Why Wookiees Don’t Wear Pants”

    - A Study Of Creativity And Its Power To Transform Business

    In 2005 a new kid arrived on the South African advertising block. Read Further

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  3. Mayo Clinic – A Practical Case Study on Using Social Media Posted in Recipes for Success, Concocted by LouisJvR June 24, 2009 No comments

    An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.

    This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further

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  4. Web? What? Where? How? Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg June 23, 2009 No comments

    As the communications intern at World Wide Creative there is more than a lot I still need to learn about the web and online media. Even though I regard myself as someone who can use the web efficiently, I find it vital to know the platform I am working with – not just how to work it but what it is. I’ve heard of terms such as Web 1.0 and Web 2.0 but never understood what they were. Read Further

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  5. Why Facebook is an important platform for Brand Building Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg June 14, 2009 1 comment

    Facebook

    Facebook has now moved from being not only a social network for personal use but is now considered (more prominently) a platform for business use as well. More and more marketers use Facebook as a key medium for their brands online. Read Further

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  6. Facebook Facts on a Platter Posted in Recipes for Success, Concocted by LouisJvR June 10, 2009 No comments

    If you’re a facts-junky like me, you’ll just love this site – www.allfacebook.com

    Loads and loads of resources on (yep, you guessed it) all things Facebook, including stats on most popular FB Fan Pages*, Apps & FB Connect usage (size + growth). Read Further

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  7. Business Plans – do they matter? Posted in Recipes for Success, Concocted by Fred Roed June 8, 2009 No comments

    I wrote a post on our sister blog, Ideate, over lunch with a 7 point list to ‘create your perfect business plan‘.

    This is particularly relevant, I think, to online start ups, since most are started without much fore-thought or planning. This can sometimes be an advantage, especially if you read Richard Branson, but in most cases, is not such a good idea. Read Further

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  8. Create Unusually Simple & Surprisingly Powerful Products Posted in Recipes for Success, Concocted by LouisJvR June 4, 2009 1 comment

    At World Wide Creative we promise 2 things when creating digital strategies for our clients – Profitability and Creativity.

    I’m wondering if we should add ‘Elegance’ to that pledge?

    Guy Kawasaki recently interviewed Matt May, author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing, about tips to pursue elegance. Read Further

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  9. Where are we going to? The Internet Past and Present Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg June 3, 2009 4 comments

    Googlopoly

    We all know the expression “you cannot know where you are going if you don’t know where you are coming from”. To foresee the future of the internet it is important (and interesting) to look at its history. Here are some highlights of the major occurrences over history that has shaped the Internet of today. Read Further

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  10. Yoga Australia logo Posted in Cookin' Design, Concocted by Fred Roed June 3, 2009 2 comments

    ozlogo

    Genius.

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  11. Reflecting on work Posted in Heavy Chef News, Concocted by Fred Roed June 1, 2009 3 comments

    This is Rudolf, a junior designer at World Wide Creative.  Read Further

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