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Heavy Chef News

  1. Fresh new design for The Heavy Chef Project website Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed July 27, 2009 4 comments

    As most of you know, The Heavy Chef Project has revolved around the monthly sessions we hold. These sessions have gradually picked up steam, with the amount of people registering for our newsletter increasing week on week. All this interest has called for a rethink of our web design, with our creative team working overtime on creating this fresh new look that you see before you. Read Further

  2. Viral meme for KFC: featuring many, many bones… Posted in Branding Online, Online Advertising, Concocted by Fred Roed July 22, 2009 2 comments

    This has gone viral in seconds.

    Not sure whether it’s intentional, but I’d love to know the official stance from KFC. These pics are being sent via email, with the subject ‘When you’re feeling bored at KFC’ to just about everybody today, and it’s going round the world at a brisk pace. Read Further

  3. Schools Out! How to Brand Online Posted in Branding Online, Digital Strategy, Concocted by Yolandi Janse van Rensburg July 22, 2009
    friends

    friends

    So, it’s your first day at school. You don’t know anyone and nobody knows you. You need to build up your brand and hiding behind the teacher won’t help you. So, you go out to the playground and start chatting to the other kids. You might quickly find a group of friends that match your brand or it might take a bit of time. Don’t go sit in the corner and think nobody likes you. Go out there and make them notice you! Read Further

  5. The Apple Website in 1983 Posted in Website Design, Concocted by Fred Roed July 20, 2009
    apple

    apple

    The sales team at World Wide Creative have probably used the Apple website in a few of our client pitches as an inspiration piece for a combination of great design and usability. Nice, squeeky clean and conversion-focused. So, check out this classic piece of reinvention from a guy called Dave Lawrence that’s doing the interweb rounds right about now… Read Further

  6. 5 Gold Lions in Cannes Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed July 20, 2009

    This viral video is a nice take on the marketing industry’s preoccupation with awards. Created by European Digital Agency Boondoggle, it’s doing the rounds with a simple, yet cutting concept. Nice work. Read Further

  7. Have you seen the new FNB.co.za? Posted in Website Design, Concocted by LouisJvR July 20, 2009 1 comment

    As banking websites go, they aren’t really built to excite.

    In fact I often wonder if they’re built to transact. It doesn’t seem as much, considering their failure (in my opinion) to find even a swift of balance between creative design and the user-experience.

    That being said, FNB has changed my perception. Read Further

  8. Server Downtime Ramblings Posted in Heavy Chef News, Concocted by Mike Perk July 15, 2009

    Our servers at Hetzner have gone down, which means I am not getting my usual 40 emails to deal with each hour. It does mean, however, that I will be getting an influx when they get everything up and running again. But for now I may as well use the time to practice my soft hr skills and annoy the team whilst they try and get on with their work. Read Further

  9. Hit the Bull’s Eye with SEO! Posted in Digital Strategy, Search Engine Optimisation, Concocted by Yolandi Janse van Rensburg July 14, 2009

    seo

    seo

    Today, search engines work much like a phone book directory used to – just on a much larger scale. How your company’s site is found can be difficult with so many options available. To single out you company’s website from the mass of information on the web, it is vital to make use Search Engine Optimization (or SEO). Read Further

  10. The Heavy Chef “Creating Profitable Websites” Course running in August Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed July 14, 2009
    heavy chef

    heavy chef

    The World Wide Creative studio is buzzing with a trifecta of announcements. The first, and most significant, being the inaugural Heavy Chef “Creating Profitable Websites” Course running from the 12 – 14 August in Cape Town. We are also finalising a Johannesburg Course, which will be announced in an upcoming Heavy Chef newsletter. Read Further

  11. New faces, new clients, new taste experiences. Posted in Heavy Chef News, Concocted by Fred Roed July 8, 2009

    The guys in the studio got a welcome surprise this morning when I came through to the studio to announce the arrival of a new client, The Hall Collection. Debbie Hall, founder of this uber-luxury linen, custom beds and bedding importer, has a skill for baking the most unbelievably tasty cakes.

    Debbie sent a tray of the cakes back with me to feed the masses in the studio, and this was the result on the balcony upstairs… Read Further

  12. The Fabulous Great Amazing 2010 Soccer Hooligan Show Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed July 7, 2009

    …or something like that. I take licence with the name since these palookas have not come up with their own yet. Jason Bagley, founder of Bean Bag Media (and part consultant for World Wide Creative) and our very own MD Mike Perk, have collaborated for a weekly online soccer show. Read Further

  13. MMS Lite: Making Mobile Marketing More Money-wise Posted in Mobile Marketing, Concocted by Yolandi Janse van Rensburg July 6, 2009
    Texting

    Texting

    Not satisfied with SMS or MMS? Well, what about something in between? Local mobile services company Grapevine Interactive has developed the world’s first mobile messaging product to fit squarely in the niche between SMS and MMS. Read Further

  14. Heavy Chef Session: FoxP2 brings the house down Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Fred Roed July 2, 2009 1 comment

    Last night, Justin Gomes, Creative Director and co-founder of Cape Town advertising agency FoxP2 presented a talk entitled “Why Wookies Don’t Wear Pants: A Study Of Creativity And Its Power To Transform Business“.

    Justin took the audience through the case study of George Lucas and Star Wars, and how hard it was to convince the movie execs to approve a concept that was well and truly off the charts creatively. Read Further