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  1. 5 worst online mistakes of 2009 Posted in Online Reputation Management, Concocted by Fred Roed October 27, 2009 2 comments

    It is hard to remember a time before the internet. It’s only a decade or so ago that the web went truly mainstream and billion dollar industries have sprung up in its wake. These are heady times for companies like ours, kinda like the Wild West gold prospectors 200 years ago – they’d hear the buzz, pack their bags and get in their wagons to follow the next big lead. The problem is that it’s risky business, and mistakes are being made on a daily business. When pitching to clients, it’s our job as marketers to try and mitigate that risk by learning from our predecessors’ mistakes. So, with that in mind, here is a quick snapshot of the top mistakes in our industry.

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  2. Controlling your company’s brand in the world of Social Media Posted in Branding Online, Digital Strategy, Online Reputation Management, Social Media, Concocted by Fred Roed October 18, 2009 1 comment

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

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  3. 5 tips to optimise Twitter Posted in Social Media, Twitter, Videos, Concocted by Mike Perk October 13, 2009 No comments

    This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further

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  4. October Heavy Chef Session Jozi: Raising Capital for Digital Start-ups Posted in Digital Strategy, E-commerce, Heavy Chef News, Concocted by Yolandi Janse van Rensburg October 8, 2009 2 comments

    Monday night was our October Heavy Chef Session with the CEO and Founder of Yola.com, Vinny Lingham. This event in Joburg was a repeat of an earlier Session held in Cape Town. Even though Vinny wasn’t feeling a 100% he still indulged us with his fascinating insights on how to raise capital for digital start-ups – Thanks Vinny!

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  5. Top 10 Mistakes to Avoid in your Social Media Strategy Posted in Digital Strategy, Social Media, Concocted by Fred Roed October 8, 2009 4 comments

    1. Generalisation
    Number one on the list, and possibly the most pervasive mistake of all. Too many companies out there have pointless blogs, boring Twitter streams or aimless Facebook pages. Try this rather: Have a point, and focus on one thing. For example, presentation and events gurus Missing Link, use their Twitter stream to educate followers on how to make better presentations.

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  6. For great usability, think like a retailer Posted in Digital Strategy, Videos, Website Usability, Concocted by Mike Perk October 6, 2009 No comments

    At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

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