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  1. Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg December 10, 2009 4 comments

    Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further

  2. Why ORM is so important Posted in Online Reputation Management, Concocted by Fred Roed December 5, 2009 6 comments

    Online reputation management (ORM) is the analysis of your personal or professional, business or industry reputation as represented by content across all types of online media channels. Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff. So, why is this important? Here are a few damn good reasons.

    Read Further

  3. 5 Ways South African Consumers will use the Internet in 2010 Posted in Digital Strategy, Social Media, Concocted by LouisJvR December 4, 2009 5 comments

    It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.

    (do a search on 2010 digital marketing trends and you’ll get the picture)

    A lot of noise indeed and often lacking context I believe… Read Further

  4. How to Prepare for the Press Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg December 3, 2009 1 comment

    You’ve got a media interview to prepare for and you don’t want to mess up such a great opportunity to free publicity and getting your message across. Here’s a quick guide on how to prep for handling print, radio and TV interviews. Read Further