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  1. Layar – an augmented reality browser for your phone! Posted in Augmented Reality, Mobile Marketing, Concocted by Jason Bagley April 29, 2010 4 comments

    The Layar Reality Browser is an Augmented Reality app that is currently available for the iPhone and Android based phones. Layar works by using a combination of your cellphone camera, GPS and compass to identify your position and field of view. It then retrieves data based on your geographical position and overlays that data over your camera’s view. Confused? Think of it like this – all you have to do is start up your camera, point it down a road and points of interest, shops, train stations and other places will light up on your phone with details such as distance to the place, reviews and contact numbers. Read Further

  2. How To Try Augmented Reality For Yourself Posted in Augmented Reality, Concocted by Yolandi Janse van Rensburg April 29, 2010

    Even though Augmented Reality for me is still an idea that will only materialize in the near future, there are some examples of how it could work today. Read Further

  3. Augmented Reality Marketing Case Study: Education Posted in Augmented Reality, Concocted by LouisJvR April 28, 2010

    Imagine this:

    You are a student. You are studying for Physics final exams.

    You decided to switch on your PC/laptop and stand in front of your webcam.

    You hold-up a piece of paper (provided to you by the teacher/downloaded and printed from the web) to the webcam and what you see in front of you is an interactive, 3-dimensional representation of a rollercoaster – explaining to you the laws of Newton… Read Further

  4. Augmented Reality – its not just a gimmick Posted in Augmented Reality, Videos, Concocted by Mike Perk April 20, 2010 1 comment

    With so much hype around Augmented Reality my biggest fear is it will become just another gimmick.  I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further

  5. What is Augmented Reality? Posted in Augmented Reality, Digital Marketing Basics, Concocted by Yolandi Janse van Rensburg April 20, 2010 4 comments

    Preparation/Context: Imagine what you seen on TV or on your PC can be taken out of the screen and mixed into everyday life in the real world. This is Augmented Reality and it’s a new technology that blurs the barriers between reality and computer-generated enhancements. Read Further

  6. A recipe for digital security: How to make your login password secure. Posted in Digital Strategy, Concocted by Ettienne Mostert April 9, 2010 1 comment

    Passwords have become ubiquitous in our digital way of life. Considered by some to be an outdated method of guarding access to our information, money or identity it is still the most widespread. Read Further

  7. Heavy Chef Jozi: What the hell is “Augmented Reality” anyway? Posted in Augmented Reality, Heavy Chef News, Concocted by Yolandi Janse van Rensburg April 7, 2010

    Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you’ve always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place. Read Further