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  1. Ensuring Online Reputation Management isn’t a waste of time Posted in Online Reputation Management, Concocted by Sachin Ranchod May 31, 2010 1 comment

    A lot of attention has been placed on the importance of Online Reputation Management (ORM) recently.  Our Heavy Chefs have discussed a number of very good reasons as to why you should consider ORM as a tool to protect and promote your brand in the online environment.  Read Further

  2. Online Reputation Management Tools: The good, the bad and the ugly Posted in Online Reputation Management, Concocted by LouisJvR May 27, 2010 3 comments

    The concept is pretty simple:

    Business is about relationships. Relationships is about people.

    People talk. Thus, businesses (need/want to) listen.

    The proposition is easy to get: the ability to “listen-in” on consumers in their unique spaces has huge amount of value for business – whether in sales, customer service, product development or strategy.

    Read Further

  3. Online Reputation Management – Is it worth it? Posted in Digital Strategy, Online Reputation Management, Videos, Concocted by Mike Perk May 26, 2010

    Finally Online Reputation Management is becoming more mainstream for companies as they realise they can no longer ignore what is being said online. The Heavy Chef talks to Jason Bagley from World Wide Creative and Rob Stokes from Quirk eMarketing to fight through the smoke and mirrors and find out if it is really worthwhile. We also discuss the best approach for companies to take and some of the best practices for undertaking ORM. Read Further

  4. How to Manage ORM Simply? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 26, 2010 2 comments

    Online Reputation Management is important and much needed to protect your brand. But, how do you manage it simply and efficiently? Read Further

  5. What is ORM? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 21, 2010 2 comments

    Imagine you’re a high flying marketing executive at United Airlines. You’ve been at the company for 20 years. You’ve come through most of your career unscathed, with huge advertising budgets annually with which to push out one-way communication to a vast audience all across the North American continent. Life is rosy, until June 2008, when a seemingly innocent and innocuous little home-made video was released to the world…

    Seen over 8 million times on YouTube, this video has been the bane of your life over the past 12 months…

    Read Further

  6. Augmented Reality for Mobile Posted in Augmented Reality, Mobile Marketing, Videos, Concocted by Mike Perk May 18, 2010 1 comment

    Mobile phones could be the best tool for making augmented reality utilitarian for most users. The guys from Channel Mobile talk about the potential revenue possibilities when using this technology on cell phones, especially offering location based services.

    Read Further

  7. Heavy Chef April 2010 – Augmented Reality Posted in Augmented Reality, Heavy Chef News, Videos, Concocted by Mike Perk May 13, 2010

    With so much hype flying around the Augmented Reality space at the moment, it is important to pull away the smoke and mirrors and get to the core truth. Is this really a useful tool or just a flash in the pan creative technology with no real practical application? Read Further

  8. Using augmented reality – Is it helping to achieve the marketing objectives? Posted in Augmented Reality, Concocted by Mike Perk May 11, 2010 7 comments

    Saatchi and Saatchi New York have recently used Augmented Reality as part of their Honey Nut Cheerios campaign. As far as we know this is a world first AR game that launches off a cereal box (you can play it at: www.honeydefender.com).

    But as true Heavy Chefs we wanted to find out if it was just another fancy gimmick or if the overall marketing objectives were leading the process? We spoke to Manny Galan, SVP Creative Director at Saatchi & Saatchi, New York, to find out.

    Read Further

  9. Mobile is starting to make the most of Augmented Reality Posted in Augmented Reality, Mobile Marketing, Concocted by Ettienne Mostert May 5, 2010

    In 2005 I tried  on a pair of Sony augmented reality (AR) glasses. AR (augmented reality) technology was basic at that stage nonetheless I was mesmorized by the idea of activating 3-dimensional space with digital layer of information. Read Further

  10. How can Augmented Reality build your brand? Posted in Augmented Reality, Branding Online, Concocted by Fred Roed May 4, 2010

    On Wednesday 28th April 2010, The Heavy Chef Project hosted a talk by Rich Mulholland on Augmented Reality (for those marketers amongst you with your head in the sand, Augmented Reality is the use of digital media within real life situations). We asked Rich to hold up a magnifying glass to this much vaunted technology and he delivered a scintillating talk. The conclusion Rich made was that, for AR to be truly effective, marketers and businesses must move away from seeing it as a novelty and looking to it as a utility.

    Read Further