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  1. Can ORM help your Search Engine Rankings? Posted in Online Reputation Management, Search Engine Optimisation, Concocted by Ettienne Mostert July 30, 2010 1 comment

    ORM has been adopted as part of the online marketing mix because of its ability identify and actively manage what is being said about your brand online.  The general perception is that ORM only relates to containing the negative mentions  but as we have found at the Heavy Chef is that Online Reputation Management software has a much broader role to play in your brand’s life online (positive and negative). Read Further

  2. Can you really trust companies offering ORM services? Posted in Online Reputation Management, Concocted by Jason Bagley July 26, 2010

    ORM seems to be heading in the same direction that SEO has. Every Tom, Dick and Harry web agency that has a Twitter account thinks they can handle ORM for clients. The big question is do they know what they doing and if so, what results do they have to back that claim up?

    Read Further

  3. Are PR agencies the best people to be looking after your online reputation management (ORM)? Posted in Online Reputation Management, Concocted by LouisJvR July 26, 2010
    For the last few months The Heavy Chef Project has been hard at work demystifying online reputation management (ORM) to marketers – and with great success I might add.
    And with our Heavy Chef Events on this particular topic around the corner, we’ve been noticing increased queries around the role of PR agencies in assisting with the management of brands in the online space? A relevant question indeed.
    UNDERSTANDING PR AGENCIES EXPERTISE
    At it’s core Public Relations (PR) agencies focus on building relationships; now if that is true, one has to admit in a world where relationships and networks are increasingly empowered through the power of the web, there has to be a very prominent role for PR Agencies to play in particularly managing brand relations online.
    Furthermore, PR agencies skills can be found in:
    Clear understanding of clients business (incl. tone and style of a message)
    Ability to craft and spread a message through a mix of media
    Extended media networks
    Management of crises
    More skills can be added to this list for sure; clearly a nice alignment with ORM can be seen.
    THE BAD NEWS
    Unfortunately, the above-mentioned skill-set does seem to be true mainly in theory. The general sentiment that I’ve picked up is that PR agencies are stuck in the old mindset of sending out press releases to mainstream media based on a rationale of stats and demographics – and particularly applying this same method of communicating to the online space. Essentially, as Valeria Maltoni puts it “PR is having a hard time letting go of the pitch”.
    THE TIE-IN WITH ORM
    ORM’s success lies partly in choosing the right technology to pick-up mentions and conversations around your brand. However, the biggest distinguishing factor in optimising ORM for your brand lies in what you do with those mentions and conversations. With that in mind, I believe PR agencies can have a huge role to play in looking after your ORM – but only if they stay true to their understanding and belief in relationship building.

    For the last few months The Heavy Chef Project team has been hard at work demystifying online reputation management (ORM) to marketers – and with great success I might add judging by interest from our readers.

    And with our Heavy Chef Events on this particular topic around the corner, we’ve been noticing increased queries around the role of PR agencies in assisting with the management of brands in the online space? A relevant question indeed.

    Read Further

  4. Your Reputation is now on the line! Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 21, 2010 2 comments

    The World Cup is over, the dust has settled and we’re back in full swing here at The Heavy Chef Project. We’ve really brought Online Reputation Management into the limelight these couple of months and we’re doing it again for both our Johannesburg and Cape Town Heavy Chef Sessions. Read Further

  5. 4 lessons Sepp Blatter taught us about Online Reputation Management and Twitter Posted in Online Reputation Management, Twitter, Concocted by Fred Roed July 15, 2010

    So you may have heard about Sepp Blatter’s inauspicious arrival on Twitter. If you haven’t, here’s a summary: The FIFA president signed up in June. He tweeted. He promptly got over 20,000 followers, many of whom sent @replies stating how much they disapproved of him and his organisation.

    Whether Mr Blatter deserved that kind of treatment is another matter, but there are 4 helpful lessons we can learn from the whole affair:

    Read Further

  6. How is the proliferation of mobile apps affecting online reputation management? Posted in Mobile Marketing, Online Reputation Management, Videos, Concocted by Mike Perk July 9, 2010

    Nearly all smart phones now come installed with an application that allows you tweet directly from your mobile. Because of this it has become easier to post your message from anywhere, and that’s exactly what people are now doing. The problem for businesses is they now have soooo much more noise to wade through and their customers are finding it easier to complain there and then about your brand. Mike Perk talks to Gavin Mandel from Channel Mobile about the implications to online reputation management. Read Further

  7. Top 5 online reputation disasters of 2010 Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 9, 2010 12 comments

    We have had a few big brand blunders this year and most of them you’ll certainly recognise! Some of these brands’ reputations will recover, be forgotten, or never be forgiven. Here are the top 5 Online Reputation Disasters of 2010 so far: Read Further