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  1. The Community Management grid Posted in Community Management, Social Media, Concocted by Mike Perk August 30, 2010 10 comments

    I see many digital agencies falling into the trap of thinking they are online community management ‘experts’ just because they have created a great campaign in Facebook with 50,000+ fans or have generated 10,000 Twitter followers for their client. Read Further

  2. 5 Tips for Building an Online Community Posted in Community Management, Concocted by Sachin Ranchod August 27, 2010

    Building an online community is definitely not an easy task. It involves a lot of perspiration leading to often unpredictable results. To make the process a little easier, here are 5 tips which we have picked up along the way: Read Further

  3. Three Key Stages of Growing a Community Online Posted in Community Management, Concocted by Fred Roed August 26, 2010 6 comments

    Community Building is something we’re very busy with at World Wide Creative (the digital marketing agency responsible for The Heavy Chef Project). We’re trying to build online communities around brands such as Honda, Virgin, Exclusive Books and even former South African minister Jay Naidoo, who, with his work on improving global nutrition, has become somewhat of a brand himself. Read Further

  4. What is Online Community Management? Posted in Community Management, Digital Marketing Basics, Concocted by Yolandi Janse van Rensburg August 24, 2010 3 comments

    Online Community Management is a Mad Hatter’s Tea Party. It’s fun and everyone loves a party. To keep the festivities going everyone has a part to play. Let’s do some role playing!

    Read Further

  5. What is Online Reputation Management – ORM Posted in Digital Marketing Basics, Online Reputation Management, Videos, Concocted by Mike Perk August 19, 2010 1 comment

    Tim Shier from online reputation software company, Brandseye, shares his thoughts on ORM. What it is and how we as businesses should best approach it. Read Further

  6. Online Reputation Management and the Woolworths Lovebirds saga Posted in Online Reputation Management, Videos, Concocted by Mike Perk August 19, 2010 1 comment

    In our latest Heavy Chef video Paul Galatis from Yuppiechef shares with us the true story behind the fantasitic case study on online reputation management, that has become known as The Woolies Lovebirds Saga. Read Further

  7. Online Reputation Management – 10 considerations for business Posted in Heavy Chef News, Online Reputation Management, Videos, Concocted by Mike Perk August 17, 2010 1 comment

    Andy Hadfield (Digital Marketing Consultant) and Craig Rodney (Emerging Media) talk about the 10 considerations all businesses need to think about with regards to Online Reputation Management. Read Further

  8. Heavy Chef August 2010: The Woolies Lovebirds Saga Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 17, 2010 1 comment

    Last week we had a very interesting Heavy Chef Session with Tim Shier and Paul Galatis on Online Reputation Management and the Woolies Lovebirds story.

    Firstly, thanks to everyone who came and thanks to Deloitte for the spectacular new venue for our Heavy Chef Sessions in Cape Town. Read Further

  9. Online PR – Is it easier than offline PR? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 12, 2010 3 comments

    Public Relations has been considered a powerful tool in promoting a brand and is concerned with maintaining and managing a company or brand’s public image and reputation. It’s a very important aspect of a brand. It helps promote a brand or protect it from damage. This is not a tiny task to take on. It is ongoing and laborious but can be very rewarding. Now, let’s look at two aspects of PR: Online and Offline. Read Further

  10. Online Reputation Management Heavy Chef Session with Andy Hadfield and Craig Rodney Posted in Heavy Chef News, Concocted by Fred Roed August 6, 2010 1 comment

    On July 28th we had a scintillating Session with the hottest new tag team in Digital Wrestling, Andy Hadfield (Digital Marketing Consultant) from and Craig Rodney (Emerging Media) talking about Online Reputation Management.

    It was wonderful in that the talk was not your usual, agree-with-everyone delivery. Both Andy and Craig were ready and willing to tear down some of the widely held beliefs in the growing field of ORM.

    Check out the slideshow below and look out for the video coming soon on Heavy Chef. And, if you’re in Cape Town on Tuesday, we hope to see you at Part 2 of our events on ORM.

    Read Further

  11. Does Your Hotel Need Online Reputation Management? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 3, 2010 3 comments

    There are many Online Reputation Management Software and tools to be found on the web. I found one that is quite interesting. How about managing your hotel’s ORM and ensuring guest satisfaction and bookings? Well, Revinate does just that. Read Further