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  1. How ORM can help your Community Management Posted in Branding Online, Community Management, Online Reputation Management, Concocted by Jason Bagley September 14, 2010 10 comments

    Staying ahead of the game when it comes to your online community is sometimes very time consuming. Not only time consuming but with users across the globe in different time zones talking about your brand at all hours of the day, you might struggle to keep up! That’s where keeping track of everything that is being said at all times is crucial to community management. Read Further

  2. Engage relentlessly and build a Community online Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 8, 2010 2 comments

    I happened to catch an episode of Gossip Girl the other night and it had me thinking about engagement and building a community online. In this specific episode Gossip Girl was outing everyone’s secrets at once and causing a lot of havoc for the high school teens. What I noticed was that Gossip girl really has her community on the tip of their seats. Read Further

  3. Community Management is not content syndication Posted in Community Management, Concocted by LouisJvR September 7, 2010 5 comments

    It is so very easy to fall in the trap of using your online channels as conveyor belts for your content.

    The distinction between community management and content syndication seems obvious, I know, but in my experience it is a case of it becoming habit: Content. Check. Publish. Check. Share. Check. Smile and wave. Check.

    Read Further

  4. Building an online community within Facebook Posted in Community Management, Social Media, Concocted by Ettienne Mostert September 7, 2010 2 comments

    Who really wants to be known by their endorsement of socks?

    Facebook users see ‘liking’ something as their personal stamp of approval. There is no other benefit to liking something other than an emotional payoff be it belonging or crafting your personal identity. Read Further

  5. Monitoring Twitter effectively to find and build a community Posted in Community Management, Twitter, Concocted by Jason Bagley September 6, 2010 1 comment

    So you’ve registered and setup your Twitter account for your brand / company and you now staring at your only follower. You. What’s the next step in finding and building that online community? Use Twitter’s very own built in tools!

    Read Further

  6. How do I build an online community? Posted in Community Management, Concocted by LouisJvR September 3, 2010 3 comments
    This months’ focus on Online Community at The Heavy Chef Project as proved to highlight some really exciting opportunities for businesses in terms of building profitable relationships with their customers and stakeholders. However, it has also opened-up a lot of questions – particularly around the question: “Ok, so what now?”
    A good starting point is to realise that there are in fact 3 Type of Communities you can “build” online:
    1. BUILD: This is where you create your own network/platform for people to join, for example Reebok’s GoRunEasy [Key differentiator: You built it. You set the rules. You control it.]
    2. RENT: This is where you create your own presence on an established network/platform, for example Lady Gaga’s Facebook Page [Key differentiator: You attract community. You set some rules, but you do not control it. The network does.]
    3. JOIN: This is where you identify an established community and then be part of that network, for example Star Wars: The Expanded Universe Forum [Key differentiatior: You are part of the community. You follow the rules. You have zero control.]
    So, if you decide to go the actual BUILD route, here are the 7 STEPS IN BUILDING AN ONLINE COMMUNITY:
    STEP #1: Define your objectives and be very clear in what your expectations are from this endeavour.
    STEP #2: Decide on what profile of people you are attracting to your community and then spend a great deal of time to find out their motivations for potentially joining and interacting within your community
    STEP #3: Think about the potential barriers of your typical community member. How tech savvy are they? What devices are they using to connect online? What is the level of internet connectivity they have?
    STEP #4: Have clarity in your call to action. Plan your community function, layout and creative so that it aligns your objectives with the motivations of your community members.
    STEP #5: Focus on balancing technical soundness with creative execution.
    STEP #6: Realise that if you build it, they in fact will not come. How will you attract members to your newly built online community?
    STEP #7: Be part of your own community. Interact relentlessly.

    This months’ focus on Community Management at The Heavy Chef Project has proved to highlight some really exciting opportunities for businesses in terms of building profitable relationships with their customers and stakeholders.

    However, it has also opened-up a lot of questions – particularly around the question: “Ok, that’s nice, so what now?”

    Read Further

  7. 3 Things Lady Gaga is doing right in Community Management Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 1, 2010 5 comments

    She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on Facebook.  Famecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further