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Heavy Chef News

  1. Heavy Chef February 2011: Building Communities via Mobile Posted in Heavy Chef News, Mobile Marketing, Videos, Concocted by Mike Perk February 24, 2011

    “In Africa Websites don’t build communities, mobile does”. Quite a bold statement that had the Cape Town marketing agencies present at this months Heavy Chef, looking at each other thinking “We are selling the wrong thing to our clients”. Read Further

  2. Exclus1ves.co.za Community Building Campaign – A Case Study Posted in Community Management, Digital Strategy, Heavy Chef News, Social Media, Twitter, Videos, Concocted by Mike Perk February 7, 2011 7 comments

    We’ve had a lot of Heavy Chefers asking us to share what World Wide Creative did for the Exclus1ves FlashMob Firesale campaign. So we’ve put together a video case study highlighting the objectives, the thought process, the execution and most importantly the results! Read Further

  3. When should I go mobile? Posted in Mobile Marketing, Concocted by Fred Roed February 4, 2011 4 comments

    I’ve done a few presentations over the past 2 weeks and the mobile question comes up every time. With the massive impact of tablet computing on our behavior, this question has become even more pertinent.

    The short answer: Now.

    Read Further

  4. Hear no evil; see no evil – mobile media for the senses Posted in Mobile Marketing, Concocted by Lauren Potgieter February 3, 2011

    Mobile media is growing as we speak, and brands all over the country are jumping on the bandwagon and creating user friendly apps that will let their customers connect to a community and get closer to a brand with a click of a button (or a touch of your screen). Today, mobile media is not only about chatting to your friends on Mxit or surfing the web online, it has extended to far further horizons, making mobile media a primary source for social networking, information gathering and idea spreading.

    Read Further

  5. Should you be building your own iPhone App? Posted in Mobile Marketing, Concocted by Jason Bagley February 2, 2011 5 comments

    The short answer, no. The long answer, it depends.

    June 2010, Pieter Uys, Vodacom CEO confirmed that they had sold 90 000 iPhones. With the launch of the iPhone 4 on both Vodacom and MTN, I’m taking a guess that there are roughly 200 000 iPhones in SA. Take into account that not everyone that owns an iPhone has downloaded apps, the number of people that might actually then have access to your app is pretty low. Read Further