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  1. The Many Faces of Mxit: Simple Messenger to Multi-faceted Mobile Platform Posted in Mobile Marketing, Concocted by Lauren Potgieter March 29, 2011

    Even if you have not used Mxit before or have moved from this messenger service to another chat platform on your mobile phone such as BBM Messenger or Whatsapp, it is highly likely that you know what Mxit is. According to these mobile big-wigs, 27 million users (around half of the South Africa population) use Mxit on a daily basis and this mobile service undoubtedly serves its community well. Its growth from a simple direct chat messenger to a mobile platform that gives you the opportunity to download movie clips, play games, partake in quizzes, win prizes, source news and of course chat; is proud of the fact that it is an all-in-one mobile community.

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  2. Do People Click On Mobile Ads? Posted in Featured Articles, Mobile Marketing, Concocted by Fred Roed March 28, 2011 2 comments

    Ask yourself – have YOU ever clicked on a mobile advert? For that matter, have you ever clicked on any online advertising of any kind? I can’t remember when I last did. Sometimes, I get directed to a banner ad cos it’s so good – but that’s more about the ad, than the product that the ad is advertising. Read Further

  3. Heavy Chef March: Building Great Mobisites Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 25, 2011

    Mobile Marketing has taken up a lot of our focus at The Heavy Chef Project recently. We’ve published multiple articles and asked the opinions of many leaders in the field. Last month Vince and Nic from Motribe spoke to us in Cape Town about their experiences building up their burgeoning social network (at last count it was adding 10,000 new members per day!) Check out the video of the event here. Read Further

  4. Target Market Segmentation and effective Mobile Advertising Posted in Mobile Marketing, Concocted by Ettienne Mostert March 17, 2011 3 comments

    One of the biggest stumbling blocks in digital media is not understanding the media from the users perspective. The message you need to communicate needs to be aligned to the platform you use to communicate with. To understand which are the most effective target for mobile advertising you need to understand the mobile users. A good starting point is to understand how mobile segmentation works. Here are the categories you can segment by: Read Further

  5. The Top Mobile Game Changers Posted in Mobile Marketing, Concocted by Agnes Sokol March 16, 2011 2 comments

    In a recent article, The Fast Company did a piece on the most Innovative Companies in the space of mobile technology.

    I chose to examine a few of their top picks to see what exciting things are taking shape in the field of mobile media, and if their chosen companies truly earn a spot on the Top 10 innovator list. Read Further

  6. Mobile User Experience in Emerging Markets Posted in Emerging Markets, Mobile Marketing, Concocted by Sachin Ranchod March 14, 2011 3 comments

    The reality of the mobile Internet in emerging markets is not one of fancy iPhone apps but rather the basic web on a simple feature phone.  The cellular market in developing countries is dominated by Samsung and Nokia – together they make up over 70% of the handsets in circulation.  The most popular phones accessing the Internet in South Africa? None other than the Samsung SGH E250 and SGH E250i.  Simple phones with GPRS and Edge and a 128 x 160 screen. Read Further

  7. We Interview Digby on Building Mobile Commerce Communities Posted in Featured Articles, Mobile Marketing, Concocted by Yolandi Janse van Rensburg March 11, 2011 1 comment

    On a previous post Fred wrote on Heavy Chef, a discussion started around whether there are any good retail e-commerce mobile sites out there. Since mobile marketing and mobile sites seem to be a topic often debated, we asked, mobile commerce provider, Digby to chat to us about the subject.  Here’s what Vice President of Marketing, Dan Lowden had to say on mobile marketing and mobile commerce communities: Read Further

  8. Building a mobile site? Then you need to consider this… Posted in Featured Articles, Mobile Marketing, Concocted by Jason Bagley March 8, 2011 13 comments

    So you building a mobile website for your company or product and need some best practices, tips and advice? Listen up. Here are some of the most important things to consider when building a mobile site.

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  9. The building blocks of creating a Mobile Community Posted in Mobile Marketing, Concocted by Lauren Potgieter March 7, 2011 2 comments

    For those of us who are attached to our mobile phones (yes, that’s pretty much everyone), will know it is likely that the device does not leave our side. So it is glaringly obvious that we would want a mobile version of our website to go everywhere with the customer too and be instantly accessible if need be.

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  10. 1 in 3 Mobile Phone Users Is a Regular Mobile Gamer Posted in Mobile Marketing, Concocted by Yolandi Janse van Rensburg March 2, 2011 2 comments

    Jolie O’Dell wrote a really interesting article on super Social Media site Mashable, on how mobile phone owners are using their phones in the U.K and U.S.

    “A new survey from casual gaming company PopCap shows that an incredibly high percentage of adults in the U.K. and U.S. is into mobile gaming.” Read Further