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  1. Heavy Chef Video: Rich Mulholland talks about Anti-Social Networks Posted in Heavy Chef News, Top Digital Chefs, Videos, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

    A lot of people have been asking us to share the video of Rich Mulholland’s talk at Heavy Chef last month. Those who attended would know that his presentation entitled Anti- Social Networking And The Rise Of The Contextual Connection was as entertaining as it was insightful. Rich spoke about all the various social media platforms and how they should be adapting to the user’s needs. If you missed the talk, this video is a must-watch: Read Further

  2. Heavy Chef July 2011: Nikki Cockcroft talks about New Media Ecosystems Posted in Heavy Chef News, Top Digital Chefs, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

    Our Heavy Chef session last night at Deloitte in Cape Town was once again a successful event. With a turn-out of close to 200 people we were very happy to see such a strong response to the event on Twitter. Read Further

  3. Brazil’s Government Makes Commitment to Digital Posted in Heavy Chef News, Concocted by Wendy Tayler July 29, 2011

    With an average of 25 hours a week spent on digital media, it may be time for to Brazil embrace the world of digital content. Sao Paolo hosted the second annual ‘International Digital Book Conference’ this week which attracted over 300 participants from around the country. Edward Nawotka from Publishing Perspectives explained how the Brazilian government will begin purchasing “digital content” in 2014, which called for ‘Brazil’s publishing industry to discuss the opportunities and pitfalls of digital’.

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  4. Facebook Launches New Guide For Business Posted in Heavy Chef News, Concocted by Agnes Sokol July 28, 2011

    On Tuesday, Facebook unveiled their new “Facebook for Businesses” initiative, hoping to quietly underscore its commitment to serving corporate marketing needs. The feature is a step-by-step online guide aimed at helping small businesses use the social networking site and providing business users with instructions for properly marketing their products on Facebook.  A wide variety of marketing options on Facebook can be daunting for new users who are not familiar with platform guidelines, but we are here to provide you with some background and tips on using the feature to its full potential.

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  5. Hong Kong Book Fair Goes Digital Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 28, 2011

    Our series of articles this week have been discussing the pros and cons of digital publishing. This article is going to examine what happened at the last Hong Kong book fair which ran from 20 July to 26 July 2011.

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  6. A Big Bite Out of the Apple Posted in Heavy Chef News, Concocted by Guest July 27, 2011 2 comments

    Apple’s new rules concerning their 30% demand on everything sold through the iPad has certainly raised some questions about ecommerce. On the one hand, it makes sense that Apple wants to reap the benefits of their new technology that has taken off like wild fire, and it seems easy enough to simply download an app in order to purchase what we want.

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  7. Interview with Herman Naghings Posted in Heavy Chef News, Concocted by Agnes Sokol July 27, 2011

    We took some time to chat with online editor extraordinaire Herman Naghings, who runs online platforms for two local magazines. Herman shares his advice for aspiring writers, gives us insight into the life of a digital editor and shares his daily media diet.

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  8. McDonald’s Canada Takes on Geo-targeting Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 26, 2011

    Promoted accounts which target a specific geographical area is a relatively new product from Twitter. McDonald’s Canada was one of the first companies to try it out in practice.

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  9. Amazon vs. Bookstores Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 25, 2011

    The publishing debate has two distinct sides, digital optimists and those who lean towards traditional print media. The leading enemy of the traditional publishing is the Kindle from Amazon.

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  10. Rolling Stone Founder Doubts Digital Posted in Heavy Chef News, Concocted by Guest July 22, 2011 1 comment

    There is a heated debate about whether it’s financially viable to move print publications into the digital sphere. I don’t think that print publications will be disappearing in the near future but it might be worth opening exploring both sides of the debate.

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  11. J.K.Rowling Pulls a Colloportus on Her eBook Retailers Posted in Heavy Chef News, Concocted by Guest July 21, 2011 1 comment

    J.K Rowling’s much anticipated interactive website Pottermore will disappoint e-book sellers across the world with the exclusive distribution rights for the e-book versions of the Harry Potter series.

    Rowling’s website in association with Sony will be launch in October 2011 and will feature a unique online reading experience unlike any other.

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  12. Students: Rent eBooks and Save Posted in Heavy Chef News, Concocted by Guest July 20, 2011

    Great news for students as their textbook fees may no longer staple them to the deck. Forget lugging the brick-heavy paperbacks around campus and access your info via your fingertips.

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  13. Advantages of Digital Publishing Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 19, 2011 6 comments

    In preparation for the next Heavy Chef session with Nikki Cockcroft, we are going to explore the advantages of digital publishing. As the world is connecting online, there is a need to explore the role digital publishing is playing in a changing industry.

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  14. Top Chef Interview Series: Justin Spratt Posted in Heavy Chef News, Top Digital Chefs, Concocted by Agnes Sokol July 18, 2011

    Our Top Chef interview series aims to pick the brains of top business and media experts to find out how they learn, work and innovate. We first turned to Justin Spratt, CEO of Quirk, Africa’s largest digital marketing agency, and got his insight on digital, technology and his latest passion projects.

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  15. Mandela Day Posted in Heavy Chef News, Concocted by Guest July 18, 2011 1 comment

    July 18th marks Nelson Mandela International Day, one which encourages “every one of us to perform 67 minutes of public service on Mandela Day – one minute for each year of Mandela’s own remarkable service to humanity.” We have compiled some highlights of what South Africans are doing, on and offline, for this special day.

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  16. Facebook Video Calling: Viable for South Africa? Posted in Heavy Chef News, Concocted by Guest July 15, 2011 2 comments

    Facebook has joined forces with Skype and integrated it into the chat function, so all your conversations start from the same place. That’s great for the convenience of not having to switch between applications, but that’s another debate. My greater concern is about how viable Video Calling is for countries like South Africa with below average internet connection?

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  17. Successful Twitter Campaigns: USA for UNHCR Posted in Heavy Chef News, Twitter, Concocted by Tatenda Mutsekwa July 14, 2011 5 comments

    This case study will look at how a tweetathon was used by USA for UNHCR to help spread the message about their Blue Key Campaign. The Blue Key Campaign was centered around informing the American population of the refugee crisis. This was done by having people go on to the website and buy a blue key pin or pendant to wear.

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  18. Successful Twitter Campaigns: IBM Lotusphere Posted in Heavy Chef News, Twitter, Concocted by Tatenda Mutsekwa July 13, 2011

    This campaign is quite interesting as it provided a landing site for people who were interested in all things Lotusphere 2011. To begin with, I will provide an explanation of what Lotusphere is before geeking out on the way the campaign was so successful.

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  19. Successful Twitter Campaigns: UNICEF India Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 12, 2011

    Twitter has quickly grown in popularity and has been put to use as a marketing tool. How various brands and companies run their marketing campaigns using this platform most effectively is still up for discussion. This particular article is going to look at how UNICEF India ran its Twitter campaign.

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  20. Twitter Investment Valued at $8 Billion Posted in Heavy Chef News, Concocted by Agnes Sokol July 11, 2011 1 comment

    Twitter, the popular micro-blogging site, is doing increasingly well at courting deep-pocketed investors and has recently had investment value climb to $8 billion in funding.

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  21. Google+ To Remove Private Profiles Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa July 8, 2011

    This week, all the digital buzz has been centered around Google+, the new social networking platform which Google launched last week. News from Google is coming thick and fast about its new social networking product. One of the latest news items is that accounts that are set as private will be deleted from the 31st of July.

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  22. Facebook Video Calling Test Drive Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa July 7, 2011

    Yesterday Mark Zuckerberg was pleased to announce that Facebook chat would have a video component powered by Skype. I decided to take it for a test drive to see how this new feature actually functions.

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  23. Has Google Struck Gold With G+? Posted in Heavy Chef News, Concocted by Agnes Sokol July 6, 2011 2 comments

    Is Google + social media gold or just another tired networking platform? This new shiny project from Google is built around our social circles, a familiar concept in real-life,  but how effective are they in translating our networks to the Web? This topic has been causing quite a stir in the digital community with mixed reviews coming in from our Heavy Chef community. Read some of our favorite comments, critiques and opinions below and share your initial user experience with Google +:
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  24. Now You Can DM Lady Gaga Posted in Heavy Chef News, Twitter, Concocted by Tatenda Mutsekwa July 5, 2011 1 comment

    Stop what you are doing if you have a verified account on Twitter! If you don’t have a verified account, well you have stopped so you might as well continue to read this. Twitter has started to change the privacy settings for verified accounts.

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  25. Your User-Generated Content (UGC) At Work Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 4, 2011

    Have you ever wondered how much money social networking sites get for content that you generate? This article, with the help of an infographic by MyCube, provides an interesting look at how much ones user-generated information is worth. Facebook and YouTube, in particular, use information that you, the user, generates to make a revenue. 

    This is how the whole process works: You the consumer using the social networking sites generate content as part of the site experience, then those sites provide information to the marketers. In this sense the sites are just being in the middle between you and the marketers. And this is a one way relationship; you don’t get a share of the money.

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