“Every means of communication can be used for good or for evil”
~Alfred Hermida
As violence accelerated in the streets of London this week, police say rioters and looters coordinated their acts of anarchy using text and instant messages on their BlackBerry smartphones. Authorities fought back by using digital media methods to identify rioters and to coordinate city clean-up efforts.
Attention Heavy Chef fans! We’re focusing on the environment this week and are amped to give away a tasty assortment of Backsberg Wine’s Tread Lightly range this week. Here is how it works: Simply tell us your favorite eco-friendly green website, provide the corresponding URL and hashtag #heavychef on Twitter (http://twitter.com/#!/heavychef). Winner will be announced on Friday and contacted to claim your delicious prize!!
The Heavy Chef Session for July 2011 was held at Deloitte’s stunning De Waterkant venue in Cape Town. Nikki Cockcroft, head of the auspicious digital division over at Woolworths, recounted her experience in the brave new world of the ‘New Media Ecosystem’. The crowd was a mix of web industry types, publishers, PR professionals, entrepreneurs and marketing managers. With so much overlap in the various categories, the topic has become a hot one. PR is shifting over to digital marketing; digital marketing is venturing into publishing; print media is expanding into multi-channel engagement; and publishing houses are competing with ATL agencies for slices of new business. Watch the video and give us YOUR thoughts.
In my previous article, we briefly looked at behavioural targeting (also known as personalised advertising) which can be described as a brilliant data collection method or borderline consumer stalking.
This is the last article in a series looking at other 5 social networks outside the top 3. It has been an interesting ride realizing that there is more to life than Facebook, Twitter and LinkedIn. I am still trying to get people onto Russian network VK so we can have a party there getting our social networking on. So far, no takers.
Read Further
With Facebook being banned from entering the social networking market in China. This is fertile ground for other social networks to stake a claim in China. My previous article, I looked at Qzone. This article is going to look at the fourth social networking site called Renren. I told you earlier about the Russian Facebook, Renren is considered to be the Facebook of China.
Known for their luxurious style and exclusive taste, it is no surprise that Ralph Lauren should be the brand to showcase a breathtaking 4-dimensional experience that incorporated a variety of elements to infuse all the senses.
As technology continues to rapidly advance, so does the world of advertising. Not only because new technology allows for new ways of marketing, but also because advertising needs to stay fresh and up-to-date in order to keep up with the audience. Advertising is being shaped by the medium that it runs through.
The third article in the series about the top 5 social networking sites outside the big 3 discusses Qzone. This social network can be found mainly in China. According to their 2009 report more than 200 million people in China were using QZone, leaving behind the leading international players like Facebook and MySpace. Recent statistics have shown this number to have doubled.
At the beginning of the year, Jivox, the US and Indian-based advertising platform provider, launched a new technology that is different to any kind previously used. For the first time, companies were able to have their video ads broadcast online, on a mobile and on tablet devices with no need to change the advertisement to fit the specific layout according to the capabilities of the device. Jivox technology automatically reads and adapts the interactive web video to suit the product it displays on. These include Blackberry, iPhones, Android and iPads.
In our last article I started the discussion of the top 5 social networking sites outside the big 3. I started by looking at V Kontakte and its growth. It is amazing how popular VK is to the extent that Facebook is an underdog. I’m so impressed. This article is going to look at social network number 2, which is powered by Google (and no it’s not Google+). I think that new social network needs some time to grow then I will consider it as a top 5.
Read Further
The world of social networking seems to be at a stable place with Facebook, Twitter and LinkedIn being the titans of the online world. But that doesn’t mean that there aren’t other social networking sites out there. This is a perfect time to look at other social networking sites since the launch of Google+ and MySpace being sold.
One month after launch, and with exclusive members only, Google Plus has already reached over 20 million users. And if that in itself doesn’t mean success, Google Plus will also feature a business product which will enable measurement and analytical enhancement.
