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  1. Infographic: Hierarchy Of Digital Distractions Posted in Heavy Chef News, Concocted by Violet Kadzura September 30, 2011

    Distractions abound in the age of  digital.  From social networking sites brimming with information to the avalanche of constant news coming our way, it is easy to get sidetracked with the overabundance of available choices. From a Facebook invite to a RT, this diagram displays how some activities quickly suck us into cyberspace while others seem not to distract us at all. According to informationisbeautiful.net, iPhone users are the most prone to digital distractions, thanks to the phone’s impressive functionality.

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  2. Are Social Media Restrictions Hurting Classroom Learning? Posted in Heavy Chef News, Concocted by Wendy Tayler September 30, 2011

    Although the luxury of the internet as a tool in the school environment has not always been the norm, since it’s arrival in the classroom, there has been plenty of controversy as to it’s advantages and disadvantages. A recent call to lift the banning of particular websites has been made which include social media sites originally used for socialising. Read Further

  3. How BMW Is Digitally Improving Mobility In Cities Posted in Heavy Chef News, Concocted by Violet Kadzura September 29, 2011

    Car maker BMW’s latest moves in the digital world show that the company is in sync with cities and their shape, size and growth. Their mission is to use technology to improve urban life and to make it better for residents and tourists alike. BMW wants to offer “mobility services” that will digitally enhance each city. Read Further

  4. The Collision Of Publishers And Brand Name Restaurants Posted in Heavy Chef News, Concocted by Wendy Tayler September 29, 2011

    Nothing says status like a Gucci hangbag with a Vogue magazine sticking out the top. And if that isn’t enough, how about heading down to the Vogue Bar, or perhaps the GQ Bar. There has always been a strong presence of high-end brands that portray a luxurious lifestyle that goes along with their products. This consumer appeal has now extended further into the restaurant sphere. The dire need that society feels to be part of the popular fashion culture is now accessible to a wider class in the form of food. Read Further

  5. The Increasing Overlap Of Gaming And Advertising Posted in Heavy Chef News, Concocted by Wendy Tayler September 28, 2011

    Everyone knows how frustrating it is when you are trying to do something that interests you, only to be interrupted by an irrelevant pop-up trying to convince you to avert your attention. And now, not only have you lost focus on what you were doing, but you are also highly annoyed with this brand and alas – their goal is not achieved. Lose-lose scenario. Read Further

  6. The Washington Post Launches Newspaper Reader For Facebook Posted in Heavy Chef News, Concocted by Violet Kadzura September 27, 2011

    In our digital world, many people get the latest headlines and news from social networks like Facebook and Twitter. Take for instance, 10 March 2011, on the morning of the tragic earthquake in Japan, many people heard the tragic news from their friends on Facebook or via Twitter. So thanks to social networks, online newspapers are losing business fast.

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  7. Nov 1st: Put It In Your Diary Posted in Heavy Chef News, Concocted by Agnes Sokol September 27, 2011

    The next Heavy Chef event will happen on November 1st in Cape Town, in Deloitte’s stunning De Waterkant offices. We will announce the next topic and speakers midway through October by sending out an email invitation. NOTE: We will only be taking bookings in mid-October.

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  8. YouTube Launches New Teacher Channel Posted in Heavy Chef News, Concocted by Wendy Tayler September 27, 2011

    Last week YouTube announced the launch of a new channel TeacherTube – a video sharing website that is merging multiple ways of teaching and making them accessible to teachers around the world. This global sharing is creating an online community for teachers through YouTube, where educational information can be discussed, shared, planned and explained among teachers everywhere. Read Further

  9. First Ladies Of Africa Learn To Tweet At Social Good Summit Posted in Heavy Chef News, Concocted by Agnes Sokol September 26, 2011

    Mashable’s Social Good Summit brought together global leaders to find solutions to social problems with the use of technology. Here are a few of Africa’s first ladies – Tobeka Zuma , wife of South Africa’s President, Dr. Ida Odinga, wife of the Prime Minister of Kenya and famous South African singer, Yvonne Chaka Chaka writing their first ever tweets during a conference panel session.

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  10. How Clarins Has Entered The World of Social Gaming Posted in Heavy Chef News, Concocted by Violet Kadzura September 26, 2011

    If you have ever wondered what it’s like to run your own beauty spa, Clarins and Facebook have your answer. In a move that will extend its influence to social media platforms, Spa Life is a new, interactive game available on Facebook.  In this digitally obsessed world people say that social media is the future, but  for brands it is very much the present. Every company has gotten this memo and is making an effort to have a social extension of their brand online. Read Further

  11. How Facebook Is Dominating The Social Networking Landscape Posted in Heavy Chef News, Concocted by Agnes Sokol September 23, 2011

    To illustrate how heavily Facebook dominates the social networking landscape, comScore created this chart of time allocated on various social networks. 90% of all total time on social networks is spent on Facebook, with other social networks comprised of Myspace, Tumblr, Twitter and LinkedIn receiving significantly less attention.

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  12. Solar Energy Transforms Town with Help of Google Search Posted in Heavy Chef News, Concocted by Wendy Tayler September 23, 2011 1 comment

    Google has begun drawing stories from around the world that explore just how their brand  impacts lives and makes a difference. Google unpacks their exploration section as “Searches can become stories. Some are inspiring and some change the way we see the world. Google Inside Search is about people who have used Google to discover or do something extraordinary.”

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  13. How Music Streaming Services Are Going Social Posted in Heavy Chef News, Concocted by Violet Kadzura September 22, 2011

    The advent of the internet has revolutionized human life down to the smallest detail. The World Wide Web has changed the way in which we socialize, shop and experience music. Gone are the days when you would wait for new music to feature on MTV or VH1,we have now become accustomed to getting music online on Itunes, Mediafire or other music sharing websites.

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  14. Innovation Uncensored Agenda & Speakers Announced Posted in Heavy Chef News, Concocted by Agnes Sokol September 22, 2011

    This week, we have been sharing highlights from Mashable’s Social Good Summit, which brings together leaders from the fields of business, media and philanthropy to create change with the use of technology. Another exciting event soon approaching is Fast Company’s Innovation Uncensored conference which we introduced you to in our previous article. The conference will be taking place in San Francisco and just announced its list of speakers and full event agenda.

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  15. Highlights Of Mashable’s Social Good Summit In NYC Posted in Heavy Chef News, Concocted by Wendy Tayler September 21, 2011

    The Social Good Summit hosted by Mashable and 92Y started on Monday and ends this Thursday. So far, the ideas have been inspiring and many new ventures are already being put into action after being revealed at the Summit. A key focus of the conference so far has been the youth and their ability to effect change. Care2.com explained that “Many speakers explored how young people are not only using technology to mobilise change, but how organisations can successfully reach out to young people by using these technologies.” Read Further

  16. The Introduction Of Google Wallet Posted in Heavy Chef News, Concocted by Guest September 21, 2011

    In the technology race to reach every aspect of human life, Google is the leading contender. The company has it all from email services, phones, and internet browsers to academic databases, global maps and a new social network. These are some of the ways in which Google is redefining itself as a lifestyle brand. Now we see a move which will put Google ahead of the competition with the introduction of Google wallet, a mobile app that works as a wallet and hosts clients. The app was announced earlier this week, and is already fully functioning in many areas of the United States.

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  17. Heavy Chef September: Brands as Publishers Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg September 21, 2011
    Last night we hosted our latest Heavy Chef session in Joburg with the head of online at Woolworths, Nikki Cockcroft.
    With all the tweets streaming in during the event, it was no surprise to see NokiaRSA and HeavyChef trending on Twitter in Johannesburg. Congratulations to Nicole Brower and her winning tweet for winning the Nokia E6 smartphone! Also, thank you to everone who attended and shared our event and Nikki’s insights online.
    Nikki spoke about how brands should become publishers online and about the various ways companies can (and should) be generating content to remain relevant in a digital environment. She offered 4 practical points brands should apply online:
    - Create communities of interest
    - Deliver compelling content
    - Facilitate community dialogue
    - Monetize through advertising/sales
    Nikki’s step by step process on how brands can become publishers is useful and truly insightful. Thank you Nikki for sharing your insights with us!
    For more on Nikki’s talk view her presentation here:
    Special thanks to our sponsors Deloitte, Nokia and Backsberg!
    If you’d like to get notified on future events, become a Heavy Chef and register here.
    Also, join the Heavy Chef community on Facebook and Twitter!

    Last night we hosted our latest Heavy Chef session in Joburg with the head of online at Woolworths, Nikki Cockcroft.

    With all the tweets streaming in during the event, it was no surprise to see NokiaRSA and HeavyChef trending on Twitter in South Africa. Congratulations to Nicole Brower and her winning tweet for winning the Nokia E6 smartphone! Also, thank you to everone who attended and shared our event and Nikki’s insights online. Read Further

  18. World’s First Solar Powered Laptop Released From Samsung Posted in Heavy Chef News, Concocted by Wendy Tayler September 21, 2011

    Samsung has designed the world’s first solar powered laptop. A solar panel is built into the lid of the device which is meant to provide 1 hour of usage for every two hours of energy drawn from the sun. According to The Telegraph, Samsung has made claims that a user can get up to 14 hours of battery life in “ideal conditions.”

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  19. How One Canadian Newspaper Found Success Offline Posted in Heavy Chef News, Concocted by Agnes Sokol September 20, 2011

    The Free Press is a Canadian newspaper thinking a bit differently as the world of media shifts online. The newspaper decided to engage their readership in a physical space by opening up a news cafe. The cafe is staffed with three full-time journalists who sit in the brightly decorated space writing, meeting with sources and chatting with readers passing by.

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  20. How Zambia Is Using Social Media To Monitor Elections Posted in Heavy Chef News, Concocted by Wendy Tayler September 20, 2011

    In preparation for the Zambian elections that are taking place today, a reporting system has been put into place by social media representatives, SACCORD (The Southern African Centre for the Constructive Resolution of Disputes). This initiative is known as Bantu Watch and it enables any member of the public to report malpractices surrounding the voting via cell phone or the internet. Read Further

  21. Infographic: The Nielsen Mobile Insight Study Posted in Heavy Chef News, Concocted by Agnes Sokol September 19, 2011

    The Nielsen’s Mobile Insights study was conducted in association with the Mobile Marketing Association of South Africa in 2011. Tstudy reveals the top handset makers in SA, as well as stats on local cellular networks. The study included a sample of 2000 respondents in urban South Africa and quotas based on age, gender and all Living Standards Measure levels across each metropolitan area in South Africa were used.

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  22. Top Five Tech Heroes in Zimbabwe Posted in Heavy Chef News, Concocted by Wendy Tayler September 19, 2011 14 comments

    After exploring the leading tech heroes of Kenya in our emerging markets series, it seemed fitting to consider other African countries that are on their way to digital innovation with the help of some enthusiastic people in the digital field. Here is our take on Zimbabwe’s current leaders in online innovation. Read Further

  23. What Is Marketing? Posted in Digital Marketing Basics, Concocted by Fred Roed September 16, 2011

    When I was studying at a well known advertising school in Denmark in the mid-90’s, I asked my lecturer a pointed question “What is marketing?”

    The answer my learned lecturer gave me was not very satisfying. She mumbled for 15 minutes about communicating to markets and contained stuff about the ‘P’s’ of marketing. The response was long and rambling, and left me a little bewildered.

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  24. YouTube Introduces New Video Editor Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler September 16, 2011

    YouTube has introduced a new feature for video users, allowing for quick and easy changes to be made once a video has been uploaded. Simple alterations can be done to improve the quality of the video, making this video editor convenient for those who may not have any other way of doing so, and for people who have already distributed the video on YouTube.

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  25. 3 Key Tips To Tell Your Brand Story On Twitter Posted in Heavy Chef News, Concocted by Agnes Sokol September 15, 2011

    The Fast Company recently released a helpful piece for companies trying to effectively convey their brand message on Twitter. Storytelling is an essential aspect of personal branding, whether the story you are telling is online or offline. Below are three key tips for effectively telling your story on Twitter.

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