We often find ourselves searching for images on the web for a specific campaign or project and cannot seem to find exactly what we need to make the visualization fully represented. Heavy Chef has highlighted three image search tools which we find is useful when you can’t find what you are looking for on Google.
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Leymah Gbowee peace activist and Nobel Peace Prize winner 2011 spoke about the impact the war in Liberia had on her family in the opening moments of Pray the Devil Back to Hell. Gbowee founded the Women of Liberia Mass Action for Peace movement which brought together women from various religions in petition for change and to end the civil war. In this article, we highlight some shining examples of women using new media and digital technology to bring change in their communities.

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Although smartphones have taken hold of the mobile market, the majority of the developing world still uses texting as a common form of communication. This is important to remember for companies operating in or targeting the emerging markets. Reaching audiences via SMS still holds value and remains a powerful form of technological communication. Here are some facts to help put this into context, thanks to Mobile Beat. Read Further

In less than a decade, the traditional office-based work force has shifted to what has been called a “mobile workforce.” Thanks to the internet, laptops and more recently tablets professionals can have a flexible professional life and have a choice between office based jobs or mobile jobs. Offices can stay in touch with employees through email, chat and Skype. No device has been more instrumental in this revolution than the tablet especially the Apple I pad, which according to MobileBeat.com, “accounted for nearly 80 percent of worldwide tablet sales.”

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The Australian government decided to make use of social media platforms including Facebook, Twitter and YouTube for their 2011 Census campaign, kicked off in June this year.  Their strategy was to carry out an unconventional and edgy campaign designed to target the youth and make them aware of the important role their participation plays in the Census proccess.

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The Golden Shield Project, also known as the “Great Firewall”, is China’s restrictive system of surveillance and censorship. It strictly limits online activity of Chinese citizens; blocking them from information the Chinese government does not want publicized.

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The increasing popularity of the tablet and the growth of smartphone users worldwide are just two things that signal a general shift away from the personal computer toward more mobile-based technologies. This trend is really forcing us to rethink not only the way we define personal technology, but our relationship to it as well.

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If you have ever wondered why your status update, photo or post doesn’t attract as much online attention as you would like, you could be posting on the wrong day, at the wrong time or simply posting the wrong content. The success of your Facebook activity can boil down to the time, tone and quality of content you are producing. This infographic illustrates effective ways of marketing content using Facebook.

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World Wide Creative is pleased to announce our next Heavy Chef event ‘What Will Agencies Look Like In The Future?’

We all know that marketing has fundamentally changed over the past decade, but what will the next 10 years look like? This is a problem marketing teams across the globe are facing. Convergence and integration have forced marketing agencies to ask themselves whether it’s best to focus on one area, or rather to grow into a full-service offering. Similarly, marketing departments are asking themselves whether to employ a one-stop shop or an assortment of smaller, specialist agencies.

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A new partnership is set to shake the blogosphere. At the Web 2.0 Summit in San Francisco, independent web publishing giant WordPress announced that they will be teaming up with Federated Media Publishing to allow bloggers to profit from their posts through adverting as of the first quarter of 2012.

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E-Commerce is rapidly changing the way in which retailers sell products worldwide. There are already some budding e-commerce activities in  Africa, but growth of functional e-commerce sites has been quite slow. This is largely due to limited internet access and the complexity of having to organize transport in countries which lack basic infrastructure. Many countries in Africa are also not aware of the vast opportunities that e-commerce holds.

Despite the adversity, Africa has recently seen the development of a group of e-commerce websites which have the potential to revolutionize the online retail space. We have chosen five innovative e-commerce sites across the continent which are capitalizing on the opportunities e-commerce holds.

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TNS, one of the world’s leading market research groups, has released an in-depth study called ‘Digital Life.’ It interviewed almost 50,000 consumers across 46 countries, including all BRIC and most N-11 markets –making Digital Life the most comprehensive study of the global digital consumer released as of yet.

The ‘Digital Lifestyles’ component groups the online population into 6 groups, providing useful insights for marketers wanting to reach people in the online space and gain a more in-depth understanding of what motivates them.

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The new Android smartphone has now been made available by Chinese company, Huawei. This version was made with the intention of selling specifically to emerging markets, therefore enabling the developing countries a chance to be a part of the technological world where the internet has become an essential part of life. To make this possible, the new IDEOS smartphone is priced at $80. Read Further

Occupy Wall Street started out as a grassroots protest and gained support from major organisations, celebrities, academics and even select politicians. The demonstrations started in New York City but spread across the country with activity in Chicago, Boston, Memphis, Hawaii, San Francisco and Houston. Over 15,000 protesters took to the streets gaining the attention they were hoping for. The protest was in large part organised online, gained momentum  through social media and continues to grow as the New York ‘fat cats’ are being closely scrutinised. Read Further

The golden rule of retail is “The Customer is Always Right.” The product industry is highly reliant on this rule because for a product to sell, it has to please the consumer, or you might find yourself quickly going out of business. Products fail because brands skip a very important step when developing a product: getting key feedback from the consumer. Read Further

In an attempt to maximise their social media potential, the BMW Group are live-streaming the premiere of their latest BMW 3 Series Sedan. Taking place at 4pm today, the Facebook group will feature the video of the much anticipated launch of the new vehicle. Although it is taking place in Munich, BMW hopes to include all their fans across the globe. Read Further

Facebook has changed the way college students do everything. From social networking, dating, sharing information and resources, the social media platform has become a staple of the life of every coed. This infographic illustrates the most common uses and advantages of actively using Facebook while at university.

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Forbes has launched a new section on their Technology channel to showcase intriguing people innovating at the fringes of science, business, education, government, healthcare, media and the arts. It’s called Working The Edge and serves to cover the kinds of people who go against the grain by merging seemingly unrelated disciplines. Forbes is looking for help in finding innovative people to profile and we are hoping to encourage industry leaders from emerging markets to jump into the ring.

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