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  1. How Rooftop QR Codes Are Being Used In Advertising Posted in Heavy Chef News, Concocted by Wendy Tayler October 12, 2011 1 comment

    Quick Response codes, invented nearly two decades ago by a car manufacturer in order to track vehicles in a plant, have since become a brilliant way for advertisers to get a message across in a limited amount of space. QR codes are rather popular on product packaging, in magazines and online. The codes can be read by smartphones and then directed to the appropriate website, picture or video clip. The latest idea for QR codes comes from Phillips & Company, who are installing large scale QR codes on building rooftops. Read Further

  2. A Global Disconnect: The Blackberry Failure Explained Posted in Heavy Chef News, Concocted by Violet Kadzura October 11, 2011 4 comments

    Thanks to innovative mobile technology, we are able to use the internet wherever we go. The phone which pioneered unlimited internet access is the Blackberry, which has transformed communication as we know it. Blackberry is a leading mobile provider around the globe with 70 million users worldwide. Yesterday, Blackberry users in Europe, the Middle East and Africa experienced an outage of the Blackberry Internet Services. Read Further

  3. Infographic: E-commerce In South Africa 2011 Posted in Heavy Chef News, Concocted by Agnes Sokol October 11, 2011 2 comments

    We recently came across this interesting infographic exploring facts about E-commerce in the South African market. It is an exciting time for e-commerce in South Africa. Over R2 billion was spent online in the country last year, many consumers are opening up to the idea of spending online and a maturing  market is offering more online products for customers.

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  4. Is Apple’s New Mobile Technology Relevant In Emerging Markets? Posted in Heavy Chef News, Concocted by Violet Kadzura October 10, 2011

    Thanks to smartphones we can read emails anywhere, chat with friends around the world for free and access information effortlessly. We live in a world of constant innovation where we can’t help asking, can the smartphone get any smarter? Read Further

  5. Will The World’s Cheapest Tablet End The Digital Divide? Posted in Heavy Chef News, Concocted by Wendy Tayler October 10, 2011 5 comments

    “The rich have access to the digital world, the poor and ordinary have been excluded. Aakash will end that digital divide.” – A bold statement from India’s ICT Minister, Kapil Sibal.

    However, not too strong a comment when considering the new tablet, Aakash, which is designed in Britain and being assembled in India. So what makes this tablet so different from all the others? Well, it costs a mere 2999 INR (Indian Rupees) which compares to $US 60. Affordable to the masses, this product may very well change the way that emerging markets are advancing. The price is expected to drop even more as mass production grows. Read Further

  6. Wishing Archbishop Desmond Tutu A Happy 80th Birthday Posted in Heavy Chef News, Concocted by Agnes Sokol October 7, 2011

    Archbishop Emeritus Desmond Tutu celebrates his 80th birthday today. As one of four South African Nobel Peace Prize laureates, the world celebrates his outstanding leadership in political and cultural affairs.

    Archbishop Tutu exemplifies the best of our shared humanity and has dedicated his life to standing up for those who are most vulnerable in society. He continually speaks out against injustice, challenges those who provide poor leadership and works for gender equality and environmental stewardship. Archbishop Tutu continues to play a vital role in South African society, tirelessly striving for peace, justice and equality.

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  7. How Booktrack Blends E-books With Music Posted in Heavy Chef News, Concocted by Wendy Tayler October 7, 2011 1 comment

    Booktrack is the latest in digital reading – a synchronisation of text and soundtrack. This means that while reading your favourite novel on your Kindle or iPad, an appropriate soundtrack is built in which is meant to enhance the reading experience. At least that is the idea that Paul Cameron has – CEO and co-founder of Booktrack. For many, it is difficult to pinpoint which side of the fence this idea sits. Read Further

  8. Social Media Case Study: Chaos Computers Tech Paradise Campaign Posted in Digital Marketing Basics, Concocted by Mike Perk October 6, 2011 2 comments

    Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.

    After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.

  9. Despite What Social Media Gurus Say, You Are Still In Control Of Your Brand Posted in Heavy Chef News, Concocted by Agnes Sokol October 6, 2011 1 comment

    There is a popular line of thinking that companies are no longer in charge of their brand. This is silly. With the increasing pervasiveness of social media, it is now even more important  than ever to define your brand identity with clear parameters.

    New media marketers are peddling fear in boardrooms, blog posts, magazine articles, interviews and conferences around the world. “Social media has created a shift in power,” is a common refrain. “The consumer now owns your brand, not you.”

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  10. Industry Leaders Pay Tribute To Steve Jobs Posted in Videos, Concocted by Agnes Sokol October 6, 2011

    Many people around the globe learned the sad news of Steve Jobs’s death via MacBook. Glowing warmly in our laps, we read about his losing battle with pancreatic cancer and watched an overwhelming worldwide reaction of sadness and grief. Loyal Apple fan or not, one cannot ignore the incredible contributions which Jobs has made in the fields of technology, film and design. President Obama may have captured the sentiment best by stating that there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device which he himself invented.

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  11. What A 60’s Rock n’ Roll Band Can Teach Us About Online Publishing Posted in Videos, Concocted by Mike Perk October 5, 2011

    This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.

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  12. First Google Store Opens For Three Month Trial In London Posted in Heavy Chef News, Concocted by Agnes Sokol October 5, 2011

    Google has officially opened their first physical shop called ‘The Chrome Zone’ in London. The store is located in London’s Tottenham Court Rd and is a trial experiment for the company selling their Chromebook laptops in an offline space.

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  13. How To Choose Your Brand Message Posted in Digital Marketing Basics, Concocted by Fred Roed October 4, 2011

    So, your brand is a message. You need to select a message that resonates with your intended audience.

    This is not always easy, but there are steps you can follow in choosing a message that will represent you successfully.  First, look at the benefits of what you’re offering. Second, look at your target persona.

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  14. How Greenpeace Is Using SEO Activism Posted in Heavy Chef News, Concocted by Wendy Tayler October 4, 2011

    The use of SEO has become a staple of digital marketing as it increases business profits and allows for better exposure of your online presence. For an alternative approach, one organisation is using Search Engine Optimisation for an innovative activism initiative. The organization pioneering this form of SEO activism is none other than Greenpeace. Read Further

  15. In Case Of Emergency, Use Social Media Posted in Heavy Chef News, Concocted by Agnes Sokol October 3, 2011

    A fascinating illustration showing how useful social media becomes in a time of crisis. From hurricanes to floods to earthquakes and wildfires, natural disasters have the potential to affect us every year. When it comes to being prepared for a disaster there are a number of basic items to include in your emergency kit, like water, food and a battery-powered flashlight. However, armed with your smartphone and a knowledge of social media, you can be better prepared for an emergency situation.

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  16. The Top Three Creative Knowledge Websites Posted in Heavy Chef News, Concocted by Wendy Tayler October 3, 2011

    With the countless number of websites offering new information, it is easy to get lost in the endless maze when searching for creative content. We were interested to examine our top three favourite sites which offer value in the field of information. These hubs of inspiration feature key people and ideas improving the way in which we use technology. Read Further

  17. So, What Exactly Is A “Brand”? Posted in Digital Marketing Basics, Concocted by Fred Roed October 3, 2011

    Like marketing, branding is a contested topic, and its meaning is debated fiercely amongst marketing academics. For us at World Wide Creative, however, there is a simple definition that we like to use.

    ‘A brand is merely the message that you want to convey.’

    Read Further