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  1. Brand Strategy Navigator, Thys de Beer, On The Role Of Brand Leaders In Digital Posted in Heavy Chef News, Concocted by Maryke Mouton November 30, 2011

    Thys de Beer is the Brand Strategy Navigator and Head of the Honours in Brand Leadership-degree at Vega Cape Town. He is an admitted Advocate and holds a B.Proc. degree from the University of Johannesburg, an LLB degree from the University of Pretoria and a Post-graduate Diploma in Brand Contact Management from Vega and is currently investigating Design Thinking and the construction of Brand Identity on (hopefully) a doctorate level. Thys has a keen interest in human expression and understanding the human condition and spent 7 years in the advertising industry as a strategic planner with global agencies such as DRAFTFCB and JWT.  Thys regularly consults on Brand- and Communication Strategy projects to various agencies and private clients as well as writing for Mercury1 Strategy.

    Thys was kind enough to sit down with Heavy Chef and answer a few questions regarding branding and the role of brand leaders in digital.

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  2. World Wide Creative GM Gives Tips On Running A Modern Agency Posted in Heavy Chef News, Concocted by Violet Kadzura November 29, 2011

    World Wide Creative recently extended it’s reach to Johannesburg and Louis Janse Van Rensburg heads the operations there. Louis’ passion is the online community and he is committed  to building vibrant, authentic communities in the online space. Louis firmly believes that a good online community is very potent for businesses. Louis has a Masters degree in entrepreneurship from the University of Pretoria  and plenty of practical experience in the digital field. We caught up with Louis to hear his thoughts on successful media agencies and running World Wide Creative’s Johannesburg office. Read Further

  3. Carla Enslin, Co-Founder Of Vega School, Shares Branding Insight Posted in Heavy Chef News, Concocted by Maryke Mouton November 28, 2011

    Carla is one of the founding members of Vega The Brand Innovation School and heads Vega’s national academic team across 4 campuses. Vega’s purpose is to graduate a new breed of brand innovators and creative communicators. In this space, Carla’s passion is to navigate students in brand identity development, contact strategy and creative strategic thinking. Carla also conducts industry workshops and consults companies and their creative teams on the design and communication of their brand identity systems. Carla focused her doctoral research on the potential of alternative points of brand contact in breaking industry and category norms. She received her doctorate from the Faculty of Economic and Management Sciences at the University of Pretoria.

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  4. Interview with World Wide Creative Programmer Shaun Alberts Posted in Heavy Chef News, Concocted by Violet Kadzura November 25, 2011

    Shaun Alberts is one of the talented programmers that are part of  World Wide Creative’s dynamic web development team and has been with the company since 2007. He got a start in web development at 18 when he was trained at a company in Pietermaritzburg, and after this he moved to Cape Town to join World Wide Creative. Read Further

  5. Heavy Chef Session: Demystifying Online Advertising Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg November 24, 2011

    Last night was our last Heavy Chef event in Johannesburg for the year. The event started off with a dramatic thunderstorm outside the Deloitte offices in Woodmead, and we’d like to thank all our guests for driving through in the heavy rain and traffic to listen to our speakers talk about demystifying online advertising.

  6. Usability Expert, Nicola Perk, Speaks About The User Experience Posted in Heavy Chef News, Concocted by Wendy Tayler November 23, 2011

    Nicola Perk gives us at Heavy Chef some great tips on usability success, the formula to follow, and the ideal user experience. Read Further

  7. Digital Marketing Guru From Yuppiechef Gives Insight To Online Success Posted in Heavy Chef News, Concocted by Wendy Tayler November 22, 2011

    Tim Price is currently the digital marketing guy at Yuppiechef, a leading eCommerce company specialising in kitchen appliances. His experience in digital includes working with popular local IT brands such as RSAWEB and Net Prophet among many others. Tim took some time to talk to us at Heavy Chef about brewing up digital marketing success. Read Further

  8. The Heavy Chef November 2011: Alistair King: Digital Marketing Agencies of the Future Posted in Heavy Chef News, Concocted by Agnes Sokol November 22, 2011

    What will the agency of the future look like? Alistair King is the founder of The King James Group, made up of eight communication agencies coming together to form the integrated company. Perhaps best known for their Allan Gray commercials, King James is a national leader in the advertising industry. We were honored to have Mr. King speak at our last Heavy Chef session in Cape Town about the future of the agency.

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  9. The Heavy Chef November 2011: Rob Stokes: Digital Marketing Agencies of the Future Posted in Heavy Chef News, Concocted by Agnes Sokol November 21, 2011

    We had the pleasure of having Rob Stokes, CEO of Quirk, speak to our Heavy Chef community at the last Cape Town session. Coming from the largest digital agency in Africa, Rob shared his insights on the future of an industry quickly becoming increasingly digital.

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  10. Founder of TwitHawk Shares Top Do’s and Don’ts Of Twitter Marketing Posted in Heavy Chef News, Concocted by Maryke Mouton November 21, 2011

    Chris Duell is the founder one of the hottest new start-ups called TwitHawk. It is a marketing company that helps to identify other people who are talking about a particular subject on the social media platform. The Digital Marketing Institute interviewed Chris and asked him to share his key do’s and don’ts of Twitter Marketing and how we can all succeed using the medium.

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  11. The Future Of The Agency Posted in Heavy Chef News, Concocted by Agnes Sokol November 21, 2011

    Many of our Cape Town friends joined us for the last Heavy Chef session at Deloitte earlier this month. Alistair King of King James Group and Rob Stokes of Quirk provided two different perspectives on the future of the industry. Please take a moment to check out their talks now live on the Heavy Chef portal.

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  12. Upcoming Heavy Chef Session Now Open! Posted in Heavy Chef News, Concocted by Agnes Sokol November 17, 2011

    We are excited to announce that our upcoming Heavy Chef session in Jozi is now open! On 23 November, we will be hosting another rocking workshop featuring Styli Charalambous, CEO of The Daily Maverick, and Jennifer Grace, head media planner from NATIVE. We will be discussing the mystery that is online advertising and will learn from top South African digital experts sharing advice on how we can all make the most of online advertising.

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  13. Instagram Founder, Kevin Systrom, Shares Insight On The Future Of Photo Sharing Posted in Heavy Chef News, Concocted by Violet Kadzura November 17, 2011
    Instagram is a leading photo sharing application which has gained much popularity since its launch in 2010.Thinkvitamin.com managed to catch up with co-Founder of Instagram and Future of Mobile Conference speaker at Kevin Systrom and got his thoughts on Instagram and the future of photo sharing websites. Systrom graduated from Stanford University in 2006 with a BS in management science and engineering. He has worked as a product manager at Nextstop.com and has also done product marketing at Google before launching his own venture. Read Further
  14. Community Management Specialist, Tatenda Mutsekwa, Speaks About Building Thriving Online Communities Posted in Heavy Chef News, Concocted by Maryke Mouton November 16, 2011 1 comment

    Tatenda is part of the community management team at World Wide Creative and was kind enough to take the time to chat with Heavy Chef about building thriving online communities. As someone who has always had a keen interest in marketing, she is currently handling a multitude of local and international clients for the agency. We sat down with Tatenda to ask her about thriving online communities and what we need to know in order to succeed as community managers.

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  15. Top Digital Expert, Michael Barber, Talks About Digital Marketing Strategy Posted in Heavy Chef News, Concocted by Maryke Mouton November 15, 2011

    Michael Barber is a renowned digital marketing strategist. He is the Director of Digital Strategy at Defero and a member of the 1820 Investment Group LLC. He also contributes regular content on emerging media and mobile marketing to consulting firm agencyside and helps to plan Ignite Phoenix,  a creative community project in Arizona, USA.

    Michael is very passionate about the digital marketing industry, and is considered a top blogger and speaker in the digital space. He sat down with CRM and Social Media Online to speak about social media and digital strategies in marketing.

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  16. Founder of SEOmoz, Rand Fishkin, Shares Key Insights And Tips Posted in Heavy Chef News, Concocted by Wendy Tayler November 14, 2011 2 comments

    Born in New Jersey and now residing in Washington, Rand Fishkin has gained an admirable reputation in the digital sphere. He is the CEO and co-founder of the most popular SEO software provider on the web, SEOmoz. This successful entrepreneur keeps climbing to new heights of digital excellence, and is well-known for ‘telling it straight’. Rand was kind enough to share some of immense SEO knowledge with us at Heavy Chef. Read Further

  17. Ettienne Mostert Speaks About Project Strategy Innovation Posted in Heavy Chef News, Concocted by Wendy Tayler November 11, 2011

    Ettienne Mostert is a seasoned project strategist at World Wide Creative. Starting out as a design student, with a post-graduate degree in brand leadership, Ettienne got his first job with the brand and design agency, Switch. Following that, he ventured into the advertising field with Singh & Sons eventually discovering that digital was the way forward. Uncovering a field that truly inspired and challenged him, Ettienne joined World Wide Creative two years ago as a search engine marketer which led to his passion for project strategy. He took the time to talk to us at Heavy Chef. Read Further

  18. African Digital Art Founder Shares Insight On Digital Creativity Posted in Heavy Chef News, Concocted by Jo Barrow November 11, 2011 1 comment

    Jepchuma is the founder and creative director of African Digital Art – a platform where artists and creatives from all over Africa come together to share and connect in a creative online space. With a background in digital art, web design and audio/visual production, Jepchumba brings an extensive knowledge to issues of digital development in Africa. Her passion for Africa, art and digital media is the driving force of her work and Heavy Chef had the opportunity to pick her brain on digital creativity in Africa. Read Further

  19. Herman Manson On Writing For The Digital Generation Posted in Heavy Chef News, Concocted by Jo Barrow November 10, 2011

    Herman Manson is a freelance journalist, media commentator and editor of the popular blog marklives.com. He has a keen interest in the intersection of journalism and social media and has recently been awarded the title of Vodacom Social Media Journalist of the Year for 2011. With extensive knowledge and experience in new media, Herman is a respected voice in the media and marketing industry. Heavy Chef was honoured to sit down with Herman as he shared advice for writers navigating the online space and how to best speak to ‘The Digital Generation.’ Read Further

  20. Walter Pike Speaks About New And Traditional Marketing Posted in Heavy Chef News, Concocted by Jo Barrow November 9, 2011

    With more than 30 years of experience in branding, marketing and advertising, Walter Pike is an international thought leader on social media and digital marketing. Founder of The Digital Marketing Academy, and PiKE New Marketing, Walter is a writer, speaker, consultant and teacher who is able to  bring sense to the fast moving world of technology and marketing. He spoke to Heavy Chef about his perspective on both traditional and new marketing, digital strategy and staying young in an industry that is constantly evolving. Read Further

  21. David McCandless On Revolutionizing Data Visualisation Posted in Heavy Chef News, Concocted by Jo Barrow November 8, 2011

    The infographic is revolutionizing the way in which we make sense of data and becoming an increasingly popular visual option for bloggers, websites and brands. Oliver Lindberg of .net Magazine spoke with David McCandless, the man behind the data visualization website ‘Information is Beautiful.’ His passion lies in exploring the potential of data visualization as a tool for simplifying information. He shares his creative thoughts and tips below. Read Further

  22. Mobithinking’s Interview With Top Digital Creative Director Tom Eslinger Posted in Heavy Chef News, Concocted by Violet Kadzura November 7, 2011

    Tom Eslinger is the man who is responsible for injecting more creativity into Saatchi & Saatch Worldwide’s digital footprint. The digital creative director recently spoke to Mobithinking.com in their interview series. Born in the USA, Eslinger has worked with UN voices, Rubbish Films and Burton Snobile. Before joining Saatchi & Saatchi in 1998, he was a lecturer in New Zealand and is now living and working in London. Read Further

  23. Mike Perk Gives Insight On Measurement And Analytics Posted in Heavy Chef News, Concocted by Jo Barrow November 4, 2011

    Mike Perk is the Managing Director of World Wide Creative and is a seasoned expert in digital marketing with a special focus on measurement and analytics. Mike runs teaching workshops for a wide variety of WWC clients and staff so we took a minute to sit down with him in order to pick his brain on keeping track of statistics, campaign analytics and why KPIs are so vital to digital marketing success.

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  24. Tim Bishop, Of Prezence Digital, On Mobile In South Africa Posted in Heavy Chef News, Concocted by Agnes Sokol November 4, 2011

    As CTO of Prezence Digital, Tim Bishop is leading the way in mobile innovation and is a true mobile evangelist. We had the pleasure of speaking with Tim this week at World Wide Creative about how to mobilize properly. Tim shared his thoughts on the South African mobile market, who is getting it right in mobi and what agencies must keep in mind when designing for mobile platforms.

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  25. PPC Guru Michele Macnab Shares Practical Tips Posted in Heavy Chef News, Concocted by Agnes Sokol November 3, 2011

    Michele Macnab is the PPC guru at World Wide Creative running online advertising campaigns for a variety of UK and SA-based clients. Michele found her path to PPC with a background in computer science and a passion for all things online. She started out working in online advertising in the UK, before returning to South Africa.

    Michele works with the World Wide Creative online advertising team, specializing in PPC campaigns as well as usability strategy. She has a specific interest in mobile PPC as well as in the intersection of usability and online advertising.

    We sat down with Michele to ask her about practical tips for those working with PPC and how to make the most of each online campaign.

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