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  1. Happy Holidays From Heavy Chef Posted in Heavy Chef News, Concocted by Fred Roed December 23, 2011

    It has been an exciting year for the Heavy Chef team! We have hosted a number of successful events throughtout the year, with guests speakers such as Nikki Cockcroft, Rich Mulholland, Nic Haralambous, Styli Charalambous, Jennifer Grace, Alistair King, Rob Stokes and Dave Duarte. Each one of them has enriched our understanding of their respective fields and given us digestable lessons that can be carried forward into the New Year, making us better prepared to take on the digital transitions of 2012. Read Further

  2. Paul Weingartz Talks To Heavy Chef About Hand Crafted CSS Posted in Heavy Chef News, Concocted by Wendy Tayler December 22, 2011

    Paul Weingartz started out studying web design and DTP, and working at a small web company  in 2001. His studies gave him a good starting point in the industry and opened a few doors with regards to employment. He had always been interested in code as well as design and spent a lot of my free time researching web standards and CSS. This resulted in Paul being self-taught in many of the skills he excels in today. He proclaims to impose his passions wherever he goes. Paul also helped World Wide Creative to establish a good balance with regards to the process of design and code. These days he keeps himself busy by freelancing and singing the praises of WordPress as a CMS and continues to grow in his field of hand crafting beautiful CSS. Read Further

  3. David Karp Gives Insight On Starting Tumblr Posted in Heavy Chef News, Concocted by Violet Kadzura December 21, 2011 1 comment

    Blogger, Wordpress and Tumblr are the big three when it comes to the blogosphere, but Tumblr has distinguished itself because of its effortless, creative and intuitive blogging functions. Tumblr was founded by David Karp in 2007 as a way for him to overcome what he didn’t like about the other blogging platforms. In June 2011 Tumblr had over 20 million bloggers and in October it became the first platform to host Barack Obama’s blog. In this interview with mediabistro David Karp talks about starting Tumblr and where he sees it going. Read Further

  4. Yolandi Janse van Rensburg Shares Her Experience Of The Virgin Mobile Social Media Marathon Posted in Heavy Chef News, Concocted by Agnes Sokol December 20, 2011

    Yolandi Janse van Rensburg is a Community Manager at World Wide Creative who had the exciting opportunity to work on Virgin Mobile South Africa’s global social media initiative. The international social media marathon took place on 16 November and connected  the world of Virgin Mobile fans via a variety of social media networks. Yolandi sat down with Heavy Chef to tell us about her experience participating in the marathon and the lessons we can learn from this ambitious world-wide initiative.

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  5. David Kelley Of IDEO Speaks About Brand Leadership Posted in Heavy Chef News, Concocted by Wendy Tayler December 19, 2011 1 comment

    David Kelley is the founder of IDEO, a design focused company that aims to aid organisations with innovation and growth. He is also the founder of Hasso Plattner Institute of Design at Stanford (also known as the d.school). David believes that the key to a successful relationship between employees and employers is empathy. In an interview with Fast Company, David discusses the importance of understanding and being a good coach when leading. Read Further

  6. VEVO CEO Talks Strategy And Digital Music Business Models Posted in Heavy Chef News, Concocted by Violet Kadzura December 15, 2011

    Since it’s launch in December 2009, music video website VEVO has risen above Mtv, ABC and CBS in terms of viewership. Thanks to it’s partnership with Youtube and top record labels, VEVO gets over 40 million unique visitors monthly. The website is a joint venture among Sony Music Entertainment, Abu Dhabi Media and Universal Music Group, with EMI dealing with the licensing.  The Music Void sat down with Rio Caraeff, VEVO’s CEO to talk strategy, philosophy and future ventures. Caraeff has also worked as Executive Vice President of Universal Music Group’s (UMG) eLabs division, as well as General Manager of Universal Music Mobile. Read Further

  7. Heavy Chef Gets An Exclusive Interview With Steve Krug On Usability Posted in Heavy Chef News, Concocted by Wendy Tayler December 14, 2011

    Steve Krug is a well-known name in the digital field. An expert in usability, Steve does consulting, is the author of two widely successful books and has worked for brands like Apple, Bloomberg and Lexus, as well as the International Monetary Fund. Steve was kind enough to do a Skype interview with us where we caught up with him at his home in Massachusetts to discuss some usability challenges faced by many in the industry. Read Further

  8. Founder of Behance Network, Scott Belsky, On Generating Ideas And Making Them Happen Posted in Heavy Chef News, Concocted by Agnes Sokol December 13, 2011

    Scott Belsky is the founder of Behance network and a global leader in creative entrepreneurship. Lateral Action spoke to Scott  about making ideas happen and the techiques used for generating new strategies.  Scott shared his thoughts on the working habits of exceptionally productive creative leaders as well as the top challanges facing creative professionals.

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  9. MD of Acceleration Media, Diane Charton, Shares Digital Strategy Tools Posted in Heavy Chef News, Concocted by Maryke Mouton December 12, 2011

    Diane Charton is the Managing Director at Acceleration Media a strategic digital media consultancy focusing on helping marketers and agencies utilise the most of their digital media channels. She studied civil engineering, but quickly found a love for digital marketing instead. Heavy Chef had the privilege to pick Diane’s brain about digital and the tools you can use in your digital strategy.

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  10. World Wide Creative’s Deborah Whitlock Talks About International Online Campaigns Posted in Heavy Chef News, Concocted by Violet Kadzura December 9, 2011

    Deborah Whitlock is the new addition to World Wide Creative’s Johannesburg team. She is a  marketing specialist with over 10 years of international experience. She has lent her expertise to companies including Weight watchers and Forwardslash. One of the biggest campaigns Deborah has done was Weightwatchers’ 2011 “It’s a New Day” campaign. Heavy Chef got the chance to talk to Deborah about this incredible campaign, and she had a lot of marketing insight to share with us. Read Further

  11. Last Heavy Chef Event For 2011 – Dave Duarte And Fred Roed On Digital Communities Posted in Heavy Chef News, Concocted by Wendy Tayler December 8, 2011

    Last night Heavy Chef hosted our last event for 2011 with guest speaker Dave Duarte and our own Fred Roed. The topic was focused on building online communities. Fred used the analogy of a rock ‘n roll band – The Grateful Dead – while Dave gave some interesting examples of businesses that have been able to create thriving online communities, as well as fascinating statistics regarding the best times and days to be putting content online. Read Further

  12. Traffic Brand Owner, Jan Boshoff, Shares His Wisdom On Digital Posted in Heavy Chef News, Concocted by Wendy Tayler December 6, 2011

    Jan Boshoff began his online career as a web developer at ITI Online. He then became supervisor of the web development team at Osiris Trading – a marketing company responsible for the advertising efforts of various international websites and one of the best internet marketing companies in South Africa at the time. After great international exposure and experience, Jan joined Clicks2Customers where he was introduced to Paid Search which is one of the areas that Traffic Brand specializes in today. Jan then went on to work at Acceleration, before starting Traffic Brand with his business partner, Mandy Schreiber. Traffic Brand has built up a great reputation since it’s establishment  nearly five years ago. Read Further

  13. Vidamo Developer, Paulette van Heerden, Explains The Importance Of Mobile Posted in Heavy Chef News, Concocted by Wendy Tayler December 5, 2011

    After completing her AAA training, Paulette van Heerden joined Ogilvy Johannesburg handling accounts. She then went on to become a graphic design consultant at Janice Ashby Design. Paulette continued to grow from strength to strength, doing business consultancy at Datatec and UUNET. She is now the account director and a renowned business developer at Vidamo. Paulette gave us at Heavy Chef some great insight on the importance of mobile for any business needing to move forward with the help of technology.  Read Further

  14. Interview with Mashable’s Former Co-Editor Ben Parr Posted in Heavy Chef News, Concocted by Violet Kadzura December 2, 2011

    Ben Parr has worked for leading digital websites including Facebook and more recently Mashable where he worked as co-editor. Although he majored in Science in Human culture at Northwestern University, he found his way into the digital realm. His first job was project management for Facebook. Tech n’ Marketing spoke to Parr to get his insight on social media and internet security among other things. His work has also appeared on  Fortune, BBC, CNN, Bloomberg and Reuters.  Parr recently left Mashable, and his new project is still unknown, but he has just finished writing his first science fiction novel.   Read Further

  15. Top Tips From SEO Pro – James Johannisen Posted in Heavy Chef News, Concocted by Wendy Tayler December 1, 2011 2 comments

    After studying Computer Science as well as IT, James Johannisen started out working for a medical facility where he was first introduced to SEO. He then went on to excel in his field at Tamar and later Shake Interactive, both with offices based in the UK and in Cape Town. His passion and talent for SEO has brought him to the World Wide Creative team, where he is a valuable member of staff. Read Further