3 Rules for Building Better Community

3 Rules for Building Better Community Posted in Social Media, Concocted by LouisJvR,
Published on 14 October 2008

Thanks to Barry from The World of We for this post on tips to build a better online community:

Take the call – make sure your community members know you are accessible and that they are being listened to.
Explain the incentives and benefits – In order to make any request for call to action, make sure your community members understand how they will benefit from their participation.
Give to get – give, give, give… and give some more, later you wil receive. This will lead to sustainable engagement with your customers and consequently increase loyalty (btw also take a peak at this website that talks about the Strategy of Giving)

Two things that are clear in going through these 3 rules is that 1. people are attracted to authenticity and 2. people are incentive focused….

and, FYI, YOU giving them honesty is not an incentive… nice try though

Read more posts by LouisJvR

Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.