- Take the call – make sure your community members know you are accessible and that they are being listened to.
- Explain the incentives and benefits – In order to make any request for call to action, make sure your community members understand how they will benefit from their participation.
- Give to get – give, give, give… and give some more, later you wil receive. This will lead to sustainable engagement with your customers and consequently increase loyalty (btw also take a peak at this website that talks about the Strategy of Giving)
Two things that are clear in going through these 3 rules is that 1. people are attracted to authenticity and 2. people are incentive focused….
and, FYI, YOU giving them honesty is not an incentive… nice try though