This viral video is a nice take on the marketing industry’s preoccupation with awards. Created by European Digital Agency Boondoggle, it’s doing the rounds with a simple, yet cutting concept. Nice work.
Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed