You’d think?? Telkom, South Africa’s biggest internet provider, 800lb gorilla of the African Internet, should really be able to deliver a smokin’ redesign.
The result is actually an apocalyptic vision of mediocrity.
I may be wrong, but I’ve got a feeling this is another example of the IT dept. developing a big corporate website. This is a dangerous thing. You can’t leave a bunch of techies to create what is fast becoming the most important touchpoint of a brand. Your website is a marketing function, and Telkom’s marketing doesn’t come across with any conviction in Telkom’s new website.
You’d think SA would be getting it’s act together by now. After Standard Bank’s shocker a while ago, it seems that the suits are not learning their lessons fast enough.
People, speak to your marketing dept!
Preferably not the older chain-smoking marketing folk either; speak to the younger guys (you know, the ones that hang out all day on that £%$^£ Facebook!)