fred roed cnbc africa

For those of you up bright and early in the morning you may have seen World Wide Creative’s very own TV celeb, Fred Roed, donning his customary Hawaiian shirt on CNBC Africa. Following on from his Carte Blanche cameo he was asked to talk about web marketing strategy for African business.

fred roed cnbc africa

Fred was asked to suggest a possible online strategy for a fictitious business. Breaking the strategy down into four key steps, he outlined a possible route of attack for a Kenyan Taxi service. The key steps were:

1) Understand your brand and be consistent and pervasive with it.

2) Set up your online presence

3) Engage with your customer, both online and offline

4) Keep it active!

fred roed cnbc africa

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

Related posts:

1. Take your shirt off
2. Businessmen in Buggies
3. Watch Mike Perk at the Mega Media Expo this week at the CTICC
4. Search Engine Optimisation made easy…
5. Tagged: 5 things you didn’t know about The Heavy Chef team