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  1. Heavy Chef To Host Dave Duarte In Cape Town On 28 August Posted in Heavy Chef News, Concocted by Renee Fortune August 20, 2014 1 comment

    On 28 August 2014, Heavy Chef Events will make a long-awaited return to Cape Town, where Dave Duarte will be talking on the marketing enigma that is Dark Social Media.

    Making a reappearance at Heavy Chef, this online marketing expert will cover some uncharted territory as he explains how referral traffic from ’social’ sources like instant messaging and email can easily be confused by analytics programs as direct web referrals.

    Basing a digital marketing strategy on sound analytics means being able to determine how many referrals are directed from Dark Social sources. Duarte’s presentaton will focus on how this works.

    Unfortunately, the event is fully booked. For those of you who didn’t make it onto the guest list in time, you can get the latest updates and news about Heavy Chef by connecting with the community on Facebook and Twitter. You can also check out our latest speaker videos on our Youtube channel.

    To all our guests who booked seats successfully, don’t forget to diarise these details:

    Venue: World Wide Creative, 60 Sir Lowry Road, Woodstock

    Directions:

    From Cape Town driving towards The Southern Suburbs

    • Head down Darling Street (passing the Castle of Good Hope on your left hand side)
    • Take a left into Sir Lowry road
    • Just after the bridge, you will see the World Wide Creative office (black building) on your right hand side, directly opposite the Good Hope Centre
    • To park, take a right turn into Sydney Street and head towards the back of the building where there is an available parking lot

    From The Southern Suburbs driving towards Cape Town Central

    • Get onto Woodstock Main Road (Victoria Road) and continue straight until it becomes Sir Lowry Road
    • Continue up Sir Lowry road and go under the bridge
    • About 400m after the bridge, you will see the World Wide Creative office (black building) on your left hand side, directly opposite The Good Hope Centre
    • To park, take a left turn into Sydney Street and head towards the back of the building where there is an available parking lot

    Time: 18h00 for 18h30

    Cost: Payment is 1 screenshot of an email in which you share this link: http://bit.ly/1rSzzbG with a friend (you know we’re kidding. It’s free – as always).

    Heavy Chef is sponsored by: World Wide Creative, Microsoft, Nokia SA, Backsberg Wines, Mobile Marketing Association and Channel Mobile.

  2. Exclusive Video Of Gareth Cliff Speaking At Heavy Chef About His Digital Radio Experience. Watch It Here. Posted in Heavy Chef News, Concocted by Renee Fortune July 17, 2014

    Gareth Cliff headlined June’s Heavy Chef event in Johannesburg to inform and entertain the crowd of marketers and digital enthusiasts with his latest move into the digital space.Thanks to our founders, World Wide Creative, the speaker video is now available and is complimented by a series of short video clips – each dealing with a specific question and answer that was covered during the course of the session.

    This session dealt directly with some of the pivotal questions that Heavy Chef guests have wanted to ask since the onset of Gareth’s online radio show, CliffCentral.com. Three of these Q&A videos have been released, so watch this space for the rest of the clips in this series or subscribe to our Youtube channel.

    Heavy Chef is coming to Cape Town soon, with a not-to-be-missed speaker line-up. Be the first to receive invitations and updates by signing up to our monthly newsletter here and become part of the Heavy Chef community by following us on Facebook and Twitter.

  3. The Reinvention Of Radio: Gareth Cliff Talks Digital at Heavy Chef in Johannesburg Posted in Heavy Chef News, Concocted by Renee Fortune June 26, 2014

    At this month’s anticipated Heavy Chef event, South African media icon, Gareth Cliff, addressed the crowds at Microsoft’s headquarters in Bryanston, Johannesburg on 24 June 2014.

    Addressing an engaged audience of digital and marketing professionals, Cliff spoke about his plunge into the world of online and mobile radio with CliffCentral.com.

    Staying true to his publicly irreverent nature, he confidently forecasted the demise of radio as we know it, remarking that listening to him and his fellow co-hosts for 5 minutes, will make conventional radio seem “lame.”

    Having experimented briefly with DSTV’s Comedy Central, CliffCentral.com is now a fully-fledged online radio show that’s as uncensored as it gets. But Gareth didn’t create a new show just to let off a few uninhibited swear words. The show features 3 hours of compelling content. Referencing the infamous US shock-jock Howard Stern, Gareth explained that the only thing a successful broadcaster needs, is to be themselves. Hate him or love him, Gareth Cliff is authentic.

    Whether the future of radio is purely digital remains to be seen, but Cliff certainly made a convincing argument for it. Make sure to keep an eye out for his speaker video on the Heavy Chef Youtube page.

    Once again, #heavychef trended on Twitter during the event, with social media driving the opinions and comments of Heavy Chef guests:

    Thanks you to our sponsors who contributed to this unforgettable Heavy Chef experience! Our founder, World Wide CreativeMicrosoft for the new venue, Nokia RSA for sponsoring a Nokia Lumia 1520 as a prize, Backsberg Wines for their eco-friendly wine, Mobile Marketing Association for their beverage contributions, and Channel Mobile for their bulk SMS service.

    Heavy Chef will be hosting events in Cape Town during July, August and September 2014 with a phenomenal speaker line-up. Seats book out fast, so be the first to receive invitations and updates by signing up to our monthly newsletter here. You can also become part of the Heavy Chef community by following us on Facebook and Twitter.

  4. Heavy Chef To Host Gareth Cliff on 24 June 2014 Posted in Heavy Chef News, Concocted by Renee Fortune June 18, 2014

    On 24 June 2014, Heavy Chef, the practical learning initiative by digital agency World Wide Creative will host Unradio’s founder, President Gareth Cliff.

    After almost 16 years as a traditional radio host, Gareth has joined the natural evolution to online radio, complemented by a live stream on the WeChat mobile app and a show on DSTV.

    CliffCentral.com is as non-radio as it gets. No scripts, no censorship, just real conversation driven by digital innovation.

    Unfortunately, this event was booked out in record time and seats are no longer available.

    If you were lucky enough to grab a spot at the event, please diarise these details:

    Venue: Microsoft Offices, Bryanston (William Nicol Drive)

    Time: 18h00 for 18h30

    Cost: Free for everyone except SABC employees, board members or affiliates of SABC in any way. In fact, if you even watch SABC on TV, you’re not allowed in.

    If you didn’t get on the guest list in time, don’t despair – you can join the Heavy Chef community by signing up to our newsletter here and following us on Twitter and Facebook. You can also check out the latest speaker videos on our Youtube channel.

    Heavy Chef is sponsored by: World Wide CreativeMicrosoft, Nokia SA, Backsberg Wines, Mobile Marketing Association and Channel Mobile.

    See you all there!

  5. World Wide Creative is going to IMC Cape Town – check out the line-up Posted in Heavy Chef News, Concocted by Renee Fortune May 28, 2014

    The IMC Conference returns to Cape Town for the 4th time on the 9th and 10th of June at the Cape Town International Convention Centre, and we can’t wait to attend the event. This year, the Integrated Marketing Communication Conference will take a holistic look at how to use conventional and digital marketing to drive customer intent. Check out the line-up.

    Featured speakers and topics:

    • David Moffatt (MD at Hellocomputer):“Break. Make. Create. Some surprising benefits from a culture of hacking”
    • Lani Carstens (MD at John Brown Media SA): “Content Marketing: what’s your story?”
    • Jonty Fisher (MD at Bletchley Park): “Leading in leaner times: getting closer to your customer”
    • Melissa Attree (Marketing Consultant): “Strengthening the online/offline marketing link”
    • Gary Leih (Founder of OFyt): “Cleaning up the marketing messaging mess”
    • Koo Govender ( CEO of the VWV Group): “Experiential Marketing”
    • Lwandile Qokweni (MD at Carat SA): “Redefining media”
    • Aidan Baigrie (Client Partner at Facebook): “Facebook, a roadmap for Africa”

    Workshop hosts and topics:

    • Colourworks: “Event intelligence – how to use events in a strategic way in a digital world.”
    • 25AM: “Beyond the click-through.”
    • NXT: “Is the retail experience as we know it today in real danger of being replaced completely by digital retailing or not?”
    • Quirk: “This is a Public Service Announcement: Disruption, don’t be a victim.”
    • Bletchley Park: “Closing brand performance gaps by getting to know your customer better.”
    • Everlytic: “Prepare for POPI.”
    • John Brown Media: “Is there a quantifiable ROI in the world of content marketing?”
    • Roth Communications: “Brand stories: Your organisation’s most important IP.”
    • Dentsu Aegis Network: “It’s complicated.”

    The IMC Conference is proud to announce Vserv.mobi as Lead Sponsors of the event. Vserv.mobi is a leading Mobile Advertising Exchange across Emerging Markets that maximises the value of mobile media for advertisers, developers, publishers and telecom operators. Powered by AudiencePro™ and AppWrapper™ platforms, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands & digital media companies, across 200 countries.

    Other sponsors include: Oude Meester South Africa, kulula.com, ReVite and Scheckter’s Organic Energy.

    For more information on this event and how to register, you can visit the IMC website or call 021 180 4111. You can also connect with them on Facebook and Twitter to get the latest news.

    Follow the World Wide Creative team via Heavy Chef on Twitter for our updates and insights.

    The IMC Conference returns to Cape Town for the 4th
    Town International Convention Centre, and we can’t wait to attend the event. This year, the Integrated
    Marketing Communication Conference will take a holistic look at how to use conventional and digital
    marketing to drive customer intent. Check out the line-up.
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  6. Take the Heavy Chef survey Posted in Heavy Chef News, Concocted by Renee Fortune May 23, 2014

    Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

  7. Heavy Chef presents: Reg Lascaris on Lessons From The Boot Of A Car Posted in Heavy Chef News, Concocted by Renee Fortune May 15, 2014

    This month’s Heavy Chef event, set to take place on 22 May at GIBS in Johannesburg, has the honour of hosting Reg Lascaris, co-founder of advertising powerhouse, TBWA\Hunt\Lascaris.

    His latest bestseller, Lessons From The Boot Of A Car recounts how this advertising powerhouse began in his car boot (a yellow Toyota Corolla to be precise). From having only 3 clients to spearheading iconic campaigns like the BMW mouse and Nashua’s seminal tagline (”Saving you time…”), TBWA\Hunt\Lascaris became Africa’s first world-class advertising agency.reg lascaris quote

    Reg’s story is one of a true creative pioneer, one that holds both business and raw life lessons – success, failure, tough-minded optimism and everything in between. We can’t wait to hear it.

    Unfortunately, no further bookings can be made for this session as it is fully booked (within an hour!).

    Catch up on our social networks

    The good news? You can follow Heavy Chef on Facebook and Twitter for live updates during the event. Sign up for the newsletter here to guarantee being an early bird at the next Heavy Chef event.

    If you were lucky enough to grab a place, don’t forget to diarise the following information:

    When: 22 May 2014 @ 17h30

    Where: The Gordon Institute of Business Science, Johannesburg

    Where (on the map): GIBS Campus; 26 Melville Road, Sandton, 2196

    How Much: A trillion Zim dollars, arranged in a meaningful poster collage, to be handed in for adjudication at the door. So, not much really. Ok, hell, it’s free.

    For a map and directions to the venue, please click here.

    Thanks to our sponsors, guests at our monthly events in Jozi and Cape Town enjoy complementary eco-friendly wine from Backsberg Wines and beer sponsored by the Mobile Marketing Association. Prizes from Exclusive Books and Nokia will also be up for grabs. We’d like to extend our thanks to GIBS for the venue sponsorship and Channel Mobile for their bulk-SMS and event organisation.

    We look forward to seeing you all there!

    Fred, Mike and the Heavy Chef team

  8. Exclusive Release of the Speaker Videos from Heavy Chef’s “Digital State Of The Nation” Posted in Heavy Chef News, Concocted by Renee Fortune April 25, 2014

    Heavy Chef’s Digital State of the Nation session on 10 April 2014 was a melting pot of opinions, statistics and quirky personalities – the perfect environment for an event aimed at answering pivotal questions like, “what is the future of digital in South Africa?”

    Thanks to World Wide Creative’s very own camera-operating-guru, Rudi van Vuuren, the speaker presentations of Arthur Goldstuck, Alan Morrissey and Justin McCarthy are now live on the Heavy Chef site.

    Each video captures key insights and gets to the crux of each speaker’s message along with full screen views of the slides within each presentation.

    quote-arthur goldstuckArthur Goldstuck, Head of World Wide Worx commented on the ever-increasing growth of smartphone usage in South Africa (thanks to smartphones which now cost as little as just over R300). With Android continuing to lead the pack in this key emerging market, Arthur presents some strong viewpoints on the correlation between the growth of the local internet economy and the price of data. A fixed, ceiling price for data is Arthur’s solution for the long-term.

    Watch his presentation at Heavy Chef here.

    Effective Measure’s MD, Alan Morrissey casts an optimistic eye on South Africa’s digital landscape, pointing to the fact that it’s the third fastest growing internet population in the world. Consulting an array of graphs, he points to the reality of sustainable market growth in this thriving arena.

    Alan Morrissey presentation slide

    Watch his presentation at Heavy Chef here.

    His slide presentation is also available here.

    justin quoteTBWA’s Justin McCarthy informed us just as much as he entertained us with his no-nonsense approach to digital. His presentation brought the picture of digital media into the unique South African context. For marketers, it’s all about “using your kop,” as Justin claims. It’s about realising that digital and traditional media are both necessary in getting brand messages across effectively.

    Watch his presentation at Heavy Chef here.

    We’re looking forward to the next Heavy Chef session, which is scheduled to take place on 22 May 2013 in Joburg. More details to follow soon…

    Sign up to our newsletter here, to be the first to book your spot at the next event and find out more about what’s on the agenda.

    We’ll see you all there!

    Save-the-date-for-HC_propper

  9. Author Ron Irwin Tells Us about Narrative Branding Posted in Heavy Chef News, Concocted by Renee Fortune April 23, 2014 1 comment

    ron-irwin-lOn 10 April, World Wide Creative hosted a Think Tank Thursday featuring South African author, Ron Irwin. Working as a lecturer in UCT’s Film and Media Studies Department as well as a brand consultant and novelist, Ron’s approach to content creation bridges the gap between storytelling and commercial branding. According to Ron, “narrative matters because it shapes lives and human perception.” Consider the way narrative helps to shape good behaviour in kids, using characters like the bogeyman and Father Christmas, and you’ll probably agree.

    quoteFor Ron, the formula for a compelling brand narrative begins with one vital component: a character, with a desire.When that character takes steps to achieve that desire, modern magic happens. Consumers live vicariously through them, laugh with them, cry with them and most importantly, relate to them. It’s a winning formula.

    Think of the first globally acclaimed brand that springs to mind – a brand like Harley Davidson. Its brand narrative began with four, fearlessly reckless young men with an unyielding desire to build a motorcycle. Their first experiment with internal combustion took place in a tiny wooden shed and their first motorcycle ran for over 100 000 miles under five owners.* It was the beginning of a brand legacy that consumers cannot resist buying into.

    harley

    Today, content that exploits the effectiveness of narrative branding can be curated across a number of mediums from product labelling to social media. Ron pointed to the affinity that South Africans feel with the Proudly South African™ brand as a trademark that’s represented by the stories of local icons like Mark Shuttleworth and Mount Everest climber, Sibusiso Vilane. The Proudly South African™ logo signifies a national story that’s worth investing in.

    Flat-Water-Tuesday3As an author, Ron’s had his fair share of challenges when it comes to getting a novel published but by experimenting with narrative and really getting to understand the mind of the reader, he has achieved resounding success both locally and overseas.

    Ron Irwin’s novel, Flat Water Tuesday was recently chosen by the American chain store, Target as its “Club Pick” for the month of May.

    Thanks again Ron for the inspiration!

    *Reference: http://www.harley-davidson.com/en_AA/Content/Pages/H-D_History/history.html?locale=en_AA&bmLocale=en_AA

  10. Heavy Chef: The Debate on Digital Posted in Heavy Chef News, Concocted by Renee Fortune April 15, 2014 6 comments

    More Insights. More Entertainment. More Digital Genius.

    Heavy Chef Tweets - 10 April 2014

    On the 10th of April 2014, 150 Heavy Chef guests streamed into the GIBS Campus in Sandton to witness the “Digital State of the Nation” presented by three of the heaviest media and analysis chefs we know.

    TBWA Durban’s MD, Justin McCarthy kick-started the debate, arguing that behind digital’s “sexy smokescreen,” lies a marketing medium that simply does not yet have the impetus to usurp the place of traditional media. Alan Morrissey, MD of Effective Measure brought another perspective to the discussion. From his viewpoint, there is indeed a place for the coexistence of digital and traditional media where the former doesn’t lead directly to the “death of everything else.”

    The Face-Off

    World Wide Creative’s very own head honcho, CEO Fred Roed, chimed in: “Digital should not be seen as a channel. It’s a thread that is now woven into all the other channels.”

    It’s about the bigger picture – a multi-faceted approach to marketing should include digital, which is a very persuasive medium.

    The Head Honcho

    Arthur Goldstuck, head of World Wide Worx put figures to facts with his Digital Participation Curve model. According to his approach, South Africa needs another 5 years to convert staunch traditionalists into active participants in the digital economy. We’re getting there.

    The Digital Guru

    This month’s event was brimming with character, from the spirited speakers to our very own “selfie sistas” (yes, that’s our nickname for you), and the evening was an overwhelming success.

    We’d like to say a huge thank you to our Heavy Chef supporters, both the familiar faces and the event initiates – it was fantastic to mingle with you all. To our speakers who embodied the philosophy that is Heavy Chef – thanks for “walking the digital walk.”

    The Crowd

    The event would not have been complete without our amazing sponsors: Backsberg for the decadent wine, Condé Nast for the magazine giveaway, Exclusive Books for the awesome prizes, Channel Mobile for their bulk SMS service and of course GIBS for the iconic venue.

    Keep watching this space for exclusive videos, images and news on the event and we’ll keep you posted on when and where the next event will be held. Keep taste-testing the ingredients of digital marketing. Don’t be a skinny chef.

  11. Heavy Chef Presents: The “Digital” State of the Nation Posted in Heavy Chef News, Concocted by Alexa Tiganis April 1, 2014 1 comment

    R79-billion: That’s the forecasted worth of South Africa’s internet economy for 2015.

    5.71%: That’s the projected contribution of this sector to the country’s GDP growth rate.

    0: That’s the number of companies, government organisations, entrepreneurs and digital pioneers that should not be participating in driving the industry forward. *

    The Heavy Chef Project presents another not-to-be-missed session aimed at online professionals, digital SME innovators and marketers looking to leverage the power of the online beast. Set to be headlined by Arthur Goldstuck, MD of the World Wide Worx research organisation, this session will deliver the ‘State of the Nation’…in digital form.

    According to Goldstuck’s ‘Digital Participation Curve’ model, it takes 5 years for an online audience member to become a digital power user. Where is the South African user on this continuum? We’ll find out.

    How valuable is digital media in the South African context? Alan Morrissey, MD of Effective Measure, and Justin McCarthy, MD of TBWA Durban will answer this question from two opposite ends of the spectrum. The debate begins here.

    Unfortunately, no further bookings can be made for this session as it is fully booked (that was fast – as always).

    The good news? You can follow the event on Facebook and Twitter for live updates before, during and after the event. Sign up for the newsletter here to guarantee that you’re the early bird at the next Heavy Chef event.

    If you were lucky enough to grab a place, don’t forget to diarise the following information:

    THE WHEN: 10 April 2014 @ 18h30

    THE WHERE: The Gordon Institute of Business Science, Johannesburg

    THE GEOGRAPHICAL WHERE: GIBS Campus; 26 Melville Road, Sandton, 2196

    THE HOW MUCH: 18% of your monthly salary. No, wait, 16.5%. Okay, 11%. Oh hell, it’s free.

    For a map and directions to the venue, please click here.

    Heavy Chef events are organised by World Wide Creative, and endorsed by the IAB South Africa. An opportunity for indulgence is provided by Backsberg with their offering of eco-friendly wine at the event.

    We look forward to seeing you all there!

    Fred, Mike and the Heavy Chef team

    * Statistics provided in the report, Internet Matters: The Quiet Engine of the South African Economy, by World Wide Worx

  12. Heavy Chef with Michael Jordaan Posted in Heavy Chef News, Concocted by Alexa Tiganis August 29, 2013 23 comments

    Last week, Heavy Chef, together with World Wide Creative, was privileged to host innovation leader and CEO of First National Bank, Michael Jordaan, at our August session. Speaking at Deloittes in Johannesburg, Jordaan focused his talk on lessons in innovation and how FNB has used technology and digital innovation to challenge the traditions and norms in banking.

    Addressing the Johannesburg audience, Jordaan spoke personally on the topic, sharing stories from FNB and how some of their most innovative ideas came about. A firm believer that “no-one is smarter than everyone,” Jordaan shared how he has fostered a company culture which encourages employees from all levels in the corporate hierarchy, from the top level of management right down to ground level, to come forward with their ideas. According to Jordaan, innovation heroes aren’t the ones who develop the ideas; they are the guys who navigate corporate bureaucracy to take ideas to reality, stating, “If you don’t have a culture that recognizes that leadership doesn’t know everything, you cannot innovate.” It is through this leadership style, that has led FNB to revolutionary ideas such as free slow lounge access, iPad deals and ebucks rewards.

    The monthly event was booked out in a matter of hours, and over 400 people attended the session, making it our biggest audience to date. Jordaan, the man that revolutionised digital consumer relations in the South African banking sector, reiterated his down-to-earth nature by speaking openly and passionately.HeavyChef-crowd2

    “Speaking with sincerity makes @michaelJordaan a convincing speaker. Passion makes him compelling” – Nicole Brower

    “@MichaelJordaan makes me want to go out and tackle the world. An absolutely brilliant and relatable speaker.” – Lee-Anne Olfsen

    Big thank you to our sponsors World Wide Creative, Deloittes, Backsberg, Nokia RSA, and Channel Mobile. If you would like to hear more about the Heavy Chef events, sign up to our newsletter here.

  13. Heavy Chef August: Michael Jordaan on Digital Innovation Posted in Heavy Chef News, Concocted by Agnes Sokol August 7, 2013 3 comments

    Booking for our next Heavy Chef Event is open! Guest speaker, Michael Jordaan, CEO of First National Bank will be talking on how Digital Innovation is Transforming the Banking Sector.

    Date: 21 August 2013

    Time: 18h30

    Where: Johannesburg, Deloittes Woodmead.

    To book a seat and find out more about the event see here.

  14. The Latest Heavy Chef Sessions in Pictures Posted in Heavy Chef News, Concocted by Guest July 31, 2013 9 comments

    As you may have noticed we have been rather busy over the past couple of months, bringing you some great speakers to talk about relevant industry topics. In June we hosted Alistair Fairweather, from the Mail and Guardian, to speak to our Johannesburg, digital community about The Future of Digital Publishing. In July we hosted two sessions, one for each of our favourite cities. The first session was hosted in Cape Town, with two respected digital fiends; tech entrepreneur Dan Bowyer and Andy Gilder from MACHINE Agency. These two speakers presented a context- flipping angle on the future of digital, which sees the industry move away from its current, content-obsessed saturation and into real-life realms that add value to your life. Our second July session was hosted in Johannesburg, with Jason Xenopoulos from NATIVE, reporting back from the Cannes film festival with his annual presentation, Cannes in a Can. Jason’s talk unpacked the latest global trends and emerging technologies. All sessions were thoroughly enjoyable thanks to our amazing speakers and generous sponsors; Deloittes, Backsberg Wine, Channel Mobile and Nokia. Look out for our next session on the 21 August 2013. Sign up to this event has not yet opened, but get ready for your invite because it is one that you don’t want to miss! To hear about our sessions first you can sign up to our newsletter here.

    Sharing a beer and a glass of Backsberg wine before the Johannesburg session with Alistair Fairweather.Sharing a beer and a glass of Backsberg wine before the Johannesburg session with Alistair Fairweather.

    Andy Gilder during his presentation, "The Internet of Things."Andy Gilder during his presentation, “The Internet of Things.”

    Dan Bowyer during his presentation "The Digital Revolution is Dead."Dan Bowyer during his presentation “The Digital Revolution is Dead.”

    Jason Xenopoulos giving his 'Cannes in a Can' presentation to his Johannesburg audience at Deloittes, Woodmead.Jason Xenopoulos giving his ‘Cannes in a Can’ presentation to his Johannesburg audience at Deloittes, Woodmead.

    The Johannesburg community listening intently to a presentation by Jason Xenopoulos.The Johannesburg community listening intently to a presentation by Jason Xenopoulos.

  15. Heavy Chef May session review: Rian van der Merwe on Responsive Web Design in Africa Posted in Heavy Chef News, Concocted by Guest May 31, 2013 74 comments

    Last week Heavy Chef hosted UX strategist, Rian van der Merwe, at our second Cape Town session of 2013. Rian, who is the usability director at Flow Interactive, focused his talk on Responsive Web Design and explained why the topic is relevant in an African context despite the scepticism which surrounds it.

    IMG_6756Rian began his insightful presentation by summarising the changing context of the web in a simple sentence: “Computers aren’t PC’s anymore; they are the things in our pockets.” The growth in smartphones and tablets is not only changing the way in which we access the internet but also the way in which we use our mobiles.

    Rian believes that the preconceived notion that mobile users are rushed and distracted, and therefore require only the information that is relevant, is no longer plausible. He stated, “People will do anything on their mobile if they have the need.”

    With a 14% decrease of PC shipment worldwide, the largest decline yet, smartphones and tablets are the way of the future. In order to adapt to this changing context we need to adopt Responsive Web Design. Responsive Web Design is the practice of developing digital experiences that adapt to a users device. Simply put, the website will readjust to accommodate for different screen sizes and orientation, without compromising the content of the website. This practice is beneficial to businesses as it reduces the amount of redirects to websites and has positive repercussions such as increasing SEO, good value for money and better experience for the user.

    IMG_6765Rian stresses that if Africa wants to remain ‘future friendly’ then we have no choice, but to change our practices. Many people are sceptic about the relevance of Responsive Web Design in Africa because of Africa’s low smartphone share and high data costs, but according to him this is slowly changing. By 2015 the growth of mobile phones is set to rise from 500 million in 2011, to 850 million, of which 127 million will be smartphones. Additionally Africa and the Middle East will see the strongest growth in data traffic worldwide and by 2016, 58% of mobile data usage in Africa will be off smartphones and tablets, which will result in a decrease of data costs.

    “The reality is that for many people in Africa, mobile internet may be the only source of internet,” Rian explains, “ Yes, responsive web design costs more… than doing nothing,” but ask yourselves, “why do we never have time to do it right, but always have time to do it over?”

    Africa does present challenges which will affect the relevance of Responsive Web Design, such as high data costs and limited access to smartphones. However, Rian’s belief is that we should consider this practice based on the changing context of mobile usage in Africa. He concludes by saying, “Just because we can’t do something today, it doesn’t mean we cannot strive to do it tomorrow.”

    To follow Rian on Twitter, click here and to follow Flow Interactive on twitter, click here.

  16. UX & Content May Event Fully Booked Posted in Heavy Chef News, Concocted by Mike Perk May 9, 2013 37 comments

    Our May session with Rian van der Merwe and Kerry-Anne Gilowey is fully booked. To get notified first about our upcoming events with top speakers, sign up to our newsletter.

  17. Why You Need To Consider Digital Mapping For Your Online Budget: mapIT Posted in Heavy Chef News, Concocted by Wendy Tayler April 17, 2013 5 comments

    Digital mapping is becoming increasingly essential in an age where technology is no longer a choice. Etienne Louw has embraced the possibilities that digital provides when it comes to mapping and location based data. We chat to him about how mapIT began and what this accurate product means for businesses around the world. He also explains the personalisation of layering and the benefits that many people are not aware of when considering online maps. Read Further

  18. If You Are In Digital, You Have A Responsibility: Co-Founder Of GoMetro Explains Posted in Heavy Chef News, Concocted by Wendy Tayler April 12, 2013 1 comment

    We wanted to find out more about the engineer-turned-programmer who decided to create an app that gave commuters relevant information about travelling by train. Justin Coetzee is the co-founder of GoMetro – an app that has changed the way South Africans use MetroRail, and the way we see digital merging with public services. Read Further

  19. Heavy Chef Exclusive Interview With Sir Richard Branson On Digital Entrepreneurship Posted in Heavy Chef News, Concocted by Wendy Tayler April 9, 2013

    We were truly privileged to have the opportunity to pick the brain of undoubtedly the greatest entrepreneur of our time – Sir Richard Branson. While he was in South Africa, he shared some gems with us about digital entrepreneurship, what we can learn from UK businesses, creating a diverse brand, and the biggest mistake start-ups make. Read Further

  20. Online Conversations Report – Content 2013 Conference [INFOGRAPHIC] Posted in Heavy Chef News, Concocted by Wendy Tayler March 13, 2013

    Two weeks ago we attended “Content 2013” – A truly comprehensive content marketing conference. With the theme of the ‘whole story of content marketing’, the two-day conference provided an inclusive and interactive forum.

    The online conversations trended on Twitter. This BrandsEye infographic details the 1316 online conversations that took place over the two days – resulting in over 2 million opportunities to see. Read Further