How Digital Is Transforming The Advertising Space: Luma
Posted in Heavy Chef News, Concocted by Wendy Tayler
March 2, 2012
Luma is an award-winning and internationally acclaimed Digital Content Creation Studio. Luma started in 2001 just after 9/11 when Paul Meyer, Jason Cullen and Jacques Venter were retrenched from their animation jobs at The Worx. A year later Gerhard Painter and Dale Best joined as designers to answer to the demand for motion graphics and design. Luma has since grown to a complement of 45 animators, producers, designers, illustrators and photographers. Their mobile game created for Microsoft, The Harvest, is ranked as number 3 in the top 10 best mobile games of 2010 across all platforms. They have also developed an animated series that was sold to Disney and was shortlisted as a finalist in the Best Series Family Category of the KidScreen Awards. Their specialities include visual effects and digital high definition for film, as well as for television series. Heavy Chef chatted to Gerhard Painter, Creative Director at Luma, to hear about how technology is advancing advertising. Read Further