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Augmented Reality – its not just a gimmick Posted in Augmented Reality, Videos, Concocted by Mike Perk, 1 comment

With so much hype around Augmented Reality my biggest fear is it will become just another gimmick.  I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor.

My worry is companies will want to use Augmented Reality just because it’s the buzz technology, in the same way as we see businesses working with Social Media because everyone else is, rather than thinking about the substance it can provide to a well strategised marketing campaign.

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