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Yolandi Janse van Rensburg Shares Her Experience Of The Virgin Mobile Social Media Marathon

Agnes Sokol

Agnes Sokol

Agnes Sokol

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Agnes is a bright spark in the growing leagues of young digital professionals and has already racked up an impressive list of projects around the world, She has a penchant for cause-related marketing working with the likes of Unicef, Thabo Mbeki Foundation and The Just Cause. Agnes also works closely with the “Beers for Grumpy Programmers” Foundation set up at the World Wide Creative studio, where she spends much of her time. Check out her blog and her Twitter profile to pick up on that American sass!

  1. Yolandi Janse van Rensburg Shares Her Experience Of The Virgin Mobile Social Media Marathon Posted in Heavy Chef News, Concocted by Agnes Sokol December 20, 2011

    Yolandi Janse van Rensburg is a Community Manager at World Wide Creative who had the exciting opportunity to work on Virgin Mobile South Africa’s global social media initiative. The international social media marathon took place on 16 November and connected  the world of Virgin Mobile fans via a variety of social media networks. Yolandi sat down with Heavy Chef to tell us about her experience participating in the marathon and the lessons we can learn from this ambitious world-wide initiative.

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  2. Founder of Behance Network, Scott Belsky, On Generating Ideas And Making Them Happen Posted in Heavy Chef News, Concocted by Agnes Sokol December 13, 2011

    Scott Belsky is the founder of Behance network and a global leader in creative entrepreneurship. Lateral Action spoke to Scott  about making ideas happen and the techiques used for generating new strategies.  Scott shared his thoughts on the working habits of exceptionally productive creative leaders as well as the top challanges facing creative professionals.

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  3. The Heavy Chef November 2011: Alistair King: Digital Marketing Agencies of the Future Posted in Heavy Chef News, Concocted by Agnes Sokol November 22, 2011

    What will the agency of the future look like? Alistair King is the founder of The King James Group, made up of eight communication agencies coming together to form the integrated company. Perhaps best known for their Allan Gray commercials, King James is a national leader in the advertising industry. We were honored to have Mr. King speak at our last Heavy Chef session in Cape Town about the future of the agency.

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  4. The Heavy Chef November 2011: Rob Stokes: Digital Marketing Agencies of the Future Posted in Heavy Chef News, Concocted by Agnes Sokol November 21, 2011

    We had the pleasure of having Rob Stokes, CEO of Quirk, speak to our Heavy Chef community at the last Cape Town session. Coming from the largest digital agency in Africa, Rob shared his insights on the future of an industry quickly becoming increasingly digital.

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  5. The Future Of The Agency Posted in Heavy Chef News, Concocted by Agnes Sokol November 21, 2011

    Many of our Cape Town friends joined us for the last Heavy Chef session at Deloitte earlier this month. Alistair King of King James Group and Rob Stokes of Quirk provided two different perspectives on the future of the industry. Please take a moment to check out their talks now live on the Heavy Chef portal.

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  6. Upcoming Heavy Chef Session Now Open! Posted in Heavy Chef News, Concocted by Agnes Sokol November 17, 2011

    We are excited to announce that our upcoming Heavy Chef session in Jozi is now open! On 23 November, we will be hosting another rocking workshop featuring Styli Charalambous, CEO of The Daily Maverick, and Jennifer Grace, head media planner from NATIVE. We will be discussing the mystery that is online advertising and will learn from top South African digital experts sharing advice on how we can all make the most of online advertising.

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  7. Tim Bishop, Of Prezence Digital, On Mobile In South Africa Posted in Heavy Chef News, Concocted by Agnes Sokol November 4, 2011

    As CTO of Prezence Digital, Tim Bishop is leading the way in mobile innovation and is a true mobile evangelist. We had the pleasure of speaking with Tim this week at World Wide Creative about how to mobilize properly. Tim shared his thoughts on the South African mobile market, who is getting it right in mobi and what agencies must keep in mind when designing for mobile platforms.

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  8. PPC Guru Michele Macnab Shares Practical Tips Posted in Heavy Chef News, Concocted by Agnes Sokol November 3, 2011

    Michele Macnab is the PPC guru at World Wide Creative running online advertising campaigns for a variety of UK and SA-based clients. Michele found her path to PPC with a background in computer science and a passion for all things online. She started out working in online advertising in the UK, before returning to South Africa.

    Michele works with the World Wide Creative online advertising team, specializing in PPC campaigns as well as usability strategy. She has a specific interest in mobile PPC as well as in the intersection of usability and online advertising.

    We sat down with Michele to ask her about practical tips for those working with PPC and how to make the most of each online campaign.

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  9. Alistair King, Founder of King James Group, On The Future Of Advertising Posted in Top Digital Chefs, Concocted by Agnes Sokol November 2, 2011

    Alistair King is the founder of King James advertising agency. The King James group is made up of eight communication agencies coming together to make up the integrated company. Perhaps best known for their Allan Gray commercials, King James’s philosophy involves everyone working under the same roof, thinking outside of media silos and drinking at the same bar. We were honored to have Alistair speak at last night’s Heavy Chef session and managed to corner the inspirational Mr King for an exclusive interview on his take on the future of advertising.

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  10. How Facebook Is Changing The College Experience Posted in Heavy Chef News, Concocted by Agnes Sokol October 14, 2011

    Facebook has changed the way college students do everything. From social networking, dating, sharing information and resources, the social media platform has become a staple of the life of every coed. This infographic illustrates the most common uses and advantages of actively using Facebook while at university.

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  11. Seeking Leading Edge Thinkers: Nominate Your Favorite Digital Hero Posted in Heavy Chef News, Concocted by Agnes Sokol October 13, 2011

    Forbes has launched a new section on their Technology channel to showcase intriguing people innovating at the fringes of science, business, education, government, healthcare, media and the arts. It’s called Working The Edge and serves to cover the kinds of people who go against the grain by merging seemingly unrelated disciplines. Forbes is looking for help in finding innovative people to profile and we are hoping to encourage industry leaders from emerging markets to jump into the ring.

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  12. Infographic: E-commerce In South Africa 2011 Posted in Heavy Chef News, Concocted by Agnes Sokol October 11, 2011 2 comments

    We recently came across this interesting infographic exploring facts about E-commerce in the South African market. It is an exciting time for e-commerce in South Africa. Over R2 billion was spent online in the country last year, many consumers are opening up to the idea of spending online and a maturing  market is offering more online products for customers.

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  13. Wishing Archbishop Desmond Tutu A Happy 80th Birthday Posted in Heavy Chef News, Concocted by Agnes Sokol October 7, 2011

    Archbishop Emeritus Desmond Tutu celebrates his 80th birthday today. As one of four South African Nobel Peace Prize laureates, the world celebrates his outstanding leadership in political and cultural affairs.

    Archbishop Tutu exemplifies the best of our shared humanity and has dedicated his life to standing up for those who are most vulnerable in society. He continually speaks out against injustice, challenges those who provide poor leadership and works for gender equality and environmental stewardship. Archbishop Tutu continues to play a vital role in South African society, tirelessly striving for peace, justice and equality.

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  14. Despite What Social Media Gurus Say, You Are Still In Control Of Your Brand Posted in Heavy Chef News, Concocted by Agnes Sokol October 6, 2011 1 comment

    There is a popular line of thinking that companies are no longer in charge of their brand. This is silly. With the increasing pervasiveness of social media, it is now even more important  than ever to define your brand identity with clear parameters.

    New media marketers are peddling fear in boardrooms, blog posts, magazine articles, interviews and conferences around the world. “Social media has created a shift in power,” is a common refrain. “The consumer now owns your brand, not you.”

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  15. Industry Leaders Pay Tribute To Steve Jobs Posted in Videos, Concocted by Agnes Sokol October 6, 2011

    Many people around the globe learned the sad news of Steve Jobs’s death via MacBook. Glowing warmly in our laps, we read about his losing battle with pancreatic cancer and watched an overwhelming worldwide reaction of sadness and grief. Loyal Apple fan or not, one cannot ignore the incredible contributions which Jobs has made in the fields of technology, film and design. President Obama may have captured the sentiment best by stating that there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device which he himself invented.

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  16. First Google Store Opens For Three Month Trial In London Posted in Heavy Chef News, Concocted by Agnes Sokol October 5, 2011

    Google has officially opened their first physical shop called ‘The Chrome Zone’ in London. The store is located in London’s Tottenham Court Rd and is a trial experiment for the company selling their Chromebook laptops in an offline space.

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  17. In Case Of Emergency, Use Social Media Posted in Heavy Chef News, Concocted by Agnes Sokol October 3, 2011

    A fascinating illustration showing how useful social media becomes in a time of crisis. From hurricanes to floods to earthquakes and wildfires, natural disasters have the potential to affect us every year. When it comes to being prepared for a disaster there are a number of basic items to include in your emergency kit, like water, food and a battery-powered flashlight. However, armed with your smartphone and a knowledge of social media, you can be better prepared for an emergency situation.

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  18. Nov 1st: Put It In Your Diary Posted in Heavy Chef News, Concocted by Agnes Sokol September 27, 2011

    The next Heavy Chef event will happen on November 1st in Cape Town, in Deloitte’s stunning De Waterkant offices. We will announce the next topic and speakers midway through October by sending out an email invitation. NOTE: We will only be taking bookings in mid-October.

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  19. First Ladies Of Africa Learn To Tweet At Social Good Summit Posted in Heavy Chef News, Concocted by Agnes Sokol September 26, 2011

    Mashable’s Social Good Summit brought together global leaders to find solutions to social problems with the use of technology. Here are a few of Africa’s first ladies – Tobeka Zuma , wife of South Africa’s President, Dr. Ida Odinga, wife of the Prime Minister of Kenya and famous South African singer, Yvonne Chaka Chaka writing their first ever tweets during a conference panel session.

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  20. How Facebook Is Dominating The Social Networking Landscape Posted in Heavy Chef News, Concocted by Agnes Sokol September 23, 2011

    To illustrate how heavily Facebook dominates the social networking landscape, comScore created this chart of time allocated on various social networks. 90% of all total time on social networks is spent on Facebook, with other social networks comprised of Myspace, Tumblr, Twitter and LinkedIn receiving significantly less attention.

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  21. Innovation Uncensored Agenda & Speakers Announced Posted in Heavy Chef News, Concocted by Agnes Sokol September 22, 2011

    This week, we have been sharing highlights from Mashable’s Social Good Summit, which brings together leaders from the fields of business, media and philanthropy to create change with the use of technology. Another exciting event soon approaching is Fast Company’s Innovation Uncensored conference which we introduced you to in our previous article. The conference will be taking place in San Francisco and just announced its list of speakers and full event agenda.

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  22. How One Canadian Newspaper Found Success Offline Posted in Heavy Chef News, Concocted by Agnes Sokol September 20, 2011

    The Free Press is a Canadian newspaper thinking a bit differently as the world of media shifts online. The newspaper decided to engage their readership in a physical space by opening up a news cafe. The cafe is staffed with three full-time journalists who sit in the brightly decorated space writing, meeting with sources and chatting with readers passing by.

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  23. Infographic: The Nielsen Mobile Insight Study Posted in Heavy Chef News, Concocted by Agnes Sokol September 19, 2011

    The Nielsen’s Mobile Insights study was conducted in association with the Mobile Marketing Association of South Africa in 2011. Tstudy reveals the top handset makers in SA, as well as stats on local cellular networks. The study included a sample of 2000 respondents in urban South Africa and quotas based on age, gender and all Living Standards Measure levels across each metropolitan area in South Africa were used.

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  24. 3 Key Tips To Tell Your Brand Story On Twitter Posted in Heavy Chef News, Concocted by Agnes Sokol September 15, 2011

    The Fast Company recently released a helpful piece for companies trying to effectively convey their brand message on Twitter. Storytelling is an essential aspect of personal branding, whether the story you are telling is online or offline. Below are three key tips for effectively telling your story on Twitter.

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  25. Twitter Rolls Out Free Web Analytics Platform Posted in Heavy Chef News, Concocted by Agnes Sokol September 14, 2011

    Twitter announced a free analytics service for publishers at the TechCrunch Disrupt conference this week. Twitter’s Director of Web Business Development April Underwood rolled out Twitter Web Analytics yesterday which will offer website owners a peek at how their content is being shared, who is coming to their site and more.

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