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Target Market Segmentation and effective Mobile Advertising

Ettienne Mostert

Ettienne Mostert

Ettienne Mostert

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  1. Target Market Segmentation and effective Mobile Advertising Posted in Mobile Marketing, Concocted by Ettienne Mostert March 17, 2011 3 comments

    One of the biggest stumbling blocks in digital media is not understanding the media from the users perspective. The message you need to communicate needs to be aligned to the platform you use to communicate with. To understand which are the most effective target for mobile advertising you need to understand the mobile users. A good starting point is to understand how mobile segmentation works. Here are the categories you can segment by: Read Further

  2. Has Mobile Marketing changed the game for advertisers? Posted in Mobile Marketing, Concocted by Ettienne Mostert January 14, 2011

    The affordability and accessibility of mobile devices means mobile marketing plays a major role in the modern marketing environment. The question is whether mobile marketing is the next marketing Utopia or the Dystopia many digital adverting platforms have proven to be. Truthfully, I don’t know the answer, but I would like to examine a case study of a mobile marketing campaign that has worked and extract some insight out of it. Read Further

  3. How to get your followers to Re-Tweet you Posted in Social Media, Twitter, Concocted by Ettienne Mostert December 9, 2010 7 comments
    How to get your followers to Re-Tweet you
    Each time one of your Twitter followers re-tweets one of your tweets they help develop your Twitter influence. Retweets can help grow your amount of followers, drive traffic to your website and ultimately create more customer conversions. Here are a few tips and tricks you can put into practice to get users retweeting you.
    1.     Be first
    Where possible try to be the first person to break news. If not first, be one of the first. For example you could be walking in a mall and see a ridiculous promotion or an entertaining situation or even unexpected traffic. This way you are informing your followers of something that is useful, new and relevant.
    2.     Chat
    Tweet about things you can converse about. Even if your Twitter accounts is for your business, talking about topics that you can converse about is far more interesting to your followers than self-promotion and none engaging statements. As an individual be careful about talking about yourself too often or you may end up on Tweetingtoohard.com and users will follow you for the wrong reason.
    3.     Link to something interesting or that adds value
    Give your followers the opportunity to spread your content by adding a link to your tweet. Twitter users love spreading content and interesting links. Also, spread other people’s content that you find interesting in return. This way, your Twitter stream will be filled with a variety of interesting links.
    4.     The golden 25 characters
    Twitter allows you enough space for a 140 character message however, if one of your followers wants to manually retweet you they will need a few characters to add the RT and some commentary. Leave at least 25 characters for them to do this. You need to make a retweet as easy as possible for your users and you will reap the benefits. Remember to also use a URL shortener, this saves you loads of space.
    5.     Unique
    This relates closely to being forthcoming on Twitter. To be interesting enough to be retweeted you should offer some sort of uniqueness. This can be an opinion about an event or a unique sense of humour even if it’s controversial. People love quotes, jokes and funny comments.
    In the end, you need to be original and genuine when sharing with others. It’s simple, if you share something you genuinely find interesting, chances are other like-minded people will find it interesting as well.

    Each time one of your Twitter followers re-tweets one of your tweets they help develop your Twitter influence. Retweets can help grow your amount of followers, drive traffic to your website and ultimately create more customer conversions. Here are a few tips and tricks you can put into practice to get users retweeting you. Read Further

  4. How to get your campaign trending on Twitter? Posted in Social Media, Twitter, Concocted by Ettienne Mostert November 17, 2010

    Trends on Twitter is a quick snapshot of the most tweeted about topics. From sporting events to movie releases to political events trending topics collect what is newsworthy at that present moment. Trends for those of you who may be new to Twitter are created when user’s add hash tags to words relating to a topic. For example, the Formula One championship was decided in a final race on Sunday. Topics such as #Vettel, #Alonso, #F1 started trending because of the global popularity of the sport. Read Further

  5. Can you use Facebook ads to help build your Online Community? Posted in Community Management, Social Media, Concocted by Ettienne Mostert October 19, 2010

    The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ – John F. Kennedy Read Further

  6. Building an online community within Facebook Posted in Community Management, Social Media, Concocted by Ettienne Mostert September 7, 2010 2 comments

    Who really wants to be known by their endorsement of socks?

    Facebook users see ‘liking’ something as their personal stamp of approval. There is no other benefit to liking something other than an emotional payoff be it belonging or crafting your personal identity. Read Further

  7. Can ORM help your Search Engine Rankings? Posted in Online Reputation Management, Search Engine Optimisation, Concocted by Ettienne Mostert July 30, 2010 1 comment

    ORM has been adopted as part of the online marketing mix because of its ability identify and actively manage what is being said about your brand online.  The general perception is that ORM only relates to containing the negative mentions  but as we have found at the Heavy Chef is that Online Reputation Management software has a much broader role to play in your brand’s life online (positive and negative). Read Further

  8. Mobile is starting to make the most of Augmented Reality Posted in Augmented Reality, Mobile Marketing, Concocted by Ettienne Mostert May 5, 2010

    In 2005 I tried  on a pair of Sony augmented reality (AR) glasses. AR (augmented reality) technology was basic at that stage nonetheless I was mesmorized by the idea of activating 3-dimensional space with digital layer of information. Read Further

  9. A recipe for digital security: How to make your login password secure. Posted in Digital Strategy, Concocted by Ettienne Mostert April 9, 2010 1 comment

    Passwords have become ubiquitous in our digital way of life. Considered by some to be an outdated method of guarding access to our information, money or identity it is still the most widespread. Read Further

  10. Louis on CNBC Africa – Business AM Posted in Digital Strategy, Videos, Concocted by Ettienne Mostert September 29, 2008 1 comment

    Louis spreading some pearls of wisdom regarding online marketing. Read Further

  11. Fred interview on CNBC Posted in Branding Online, Digital Strategy, Concocted by Ettienne Mostert September 1, 2008 1 comment

    Fred strutting his stuff on the Tele… Again! Read Further

  12. Mars Attacks! Posted in Branding Online, Concocted by Ettienne Mostert August 26, 2008 1 comment

    mike perk

  13. WPCPT Meetup #3 was AWESOME Posted in Website Design, Concocted by Ettienne Mostert May 30, 2008 2 comments

    word press

    I recently attended the Wordpress Cape Town Meetup #3 and had a cracking time meeting up with some of Cape Towns most talented Wordpress evangelists and blogging heroes! Read Further

  14. WordPress Premium Themes Posted in Website Design, Concocted by Ettienne Mostert May 27, 2008 3 comments

    As many of you know there is a segment of the online “cash cow” dedicated to making money from developing and releasing Premium Themes for WordPress. A Premium Theme is basically a well developed/coded theme that you can use for your WordPress website. So in essence 1xWordPress install (FREE) + 1xPremium Theme = Rocking Website! Read Further

  15. Win a Canon Digital Rebel XT 8MP Digital SLR Posted in Branding Online, Online Advertising, Concocted by Ettienne Mostert May 16, 2008 1 comment
    Smashing Magazine

    Canon

    So it’s competition time over at Smashing Magazine again and this time round you can win yourself a fancy Canon DSLR.

    Unleash the creative within and go out this weekend Read Further

  16. WordPress Examples Posted in Website Design, Concocted by Ettienne Mostert April 18, 2008 5 comments

    The last couple of weeks I have been mouthing off about WordPress this and WordPress that, and so, it’s time to show you some examples of what can be achieved using this awesome platform. Read Further

  17. Getting to know WordPress – Adding/Updating Content Posted in Website Design, Website Usability, Concocted by Ettienne Mostert April 12, 2008

    You were introduced to WordPress in my previous post (Getting to know WordPress – The Basics) as a content management system and bloggin’ tool deluxe. This week I will introduce you to some of the features and show you how to add and manage your content. Read Further

  18. Getting to know WordPress – The Basics Posted in Website Design, Website Usability, Concocted by Ettienne Mostert April 4, 2008

    Many of you already have your own blogs running on the open source, read “free”, platform WordPress, currently the best choice for a blog application. WordPress offers a rich set of blog features and has a massive supporting community. This usually means that software is well maintained and won’t disappear or run dry a few months down the line. If you are interested in finding out more about WordPress and its benefits, please contact the chefs. Read Further

  19. Most Websites Are Designed Backwards – Seriously! Posted in Website Design, Concocted by Ettienne Mostert March 7, 2008

    Typically site design (and redesign) starts with the home page, laboring over the look and feel. As designers wait for content, the site is built following standard formulas and the goal of selling a product or service often becomes secondary. Deadlines are missed somewhere between the unpredictability of the creative process and the struggle for content, and eventually the management command becomes an exasperated: “Get the site up and fix it later!” The all important conversion pages receive minimal attention. Sales are lacklustre. Visitors abandon early. This is when conversion experts get involved. Read Further

  20. Mobile Testing Posted in Mobile Marketing, Concocted by Ettienne Mostert February 28, 2008

    You are probably wondering what all the Mobile buzz is about these days? Well we hope to inform you on the topic in the coming posts to this category. First off I would like to introduce you guys to a little tool called Opera Mini Simulator. Read Further

  21. Browser Comforts Posted in Website Design, Concocted by Ettienne Mostert February 27, 2008

    Internet Explorer is the default web browser of the Windows operating system and this means that it is the browser used by most “day-to-day” internet users. The fact that most people have the Internet Explorer as their default browser does by no means make it the only browser and it definitely does not make it the best. I would like to open your eyes to some alternatives and hopefully enhance your future browsing experience. Read Further