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Can you use Mxit to engage with your community?

Neerali Gajjar

Neerali Gajjar

Neerali Gajjar

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Neerali is one of the growing breed of CYT’s* emerging in the marketing sector. Smart and passionate about social media, Neerali is committed to politics, technology, being a series junkie and ensuring that she gets into at least two arguments per day. Neerali happens to be the community manager for the Thabo Mbeki Foundation online presence. Feel free to pick a fight with her. (*Cocky Young Thing)

  1. Can you use Mxit to engage with your community? Posted in Mobile Marketing, Concocted by Neerali Gajjar January 26, 2011

    Mxit is a free application that allows users to send instant messages to each other as well as to other IM clients such as Gtalk, ICQ and MSN. According to a Cell Smart presentation, Mxit’s main users are between the ages 19-25. If this is the demographic you are after then Mxit is the perfect platform to interact with your target market. Read Further

  2. Should you modify your site for Mobi? Posted in Mobile Marketing, Concocted by Neerali Gajjar January 12, 2011 5 comments

    Cell phones have come a long way, from being the size of bricks and only able to make calls, to now virtually being hand held PCs (or Macs). Calls aren’t the primary reason to use a cell phone, according to the New York Times, “for the first time in the United States, the amount of data in text, e-mail messages, streaming video, music and other services on mobile devices in 2009 surpassed the amount of voice data in cell phone calls.” Read Further

  3. Using Twitter for Charity Posted in Social Media, Twitter, Concocted by Neerali Gajjar December 1, 2010 4 comments

    Social media has taken over our lives – it has become the new place to ‘hang out’. We can chat to friends who are across the globe and it also allows us to get recommendations from friends about which products and services to use. It is this latter point that has become a new marketing feeding ground that has been coined as crowdsourcing. Jeff Howe from Wired magazine defines it as “delegating a task to a large diffuse group, usually without substantial monetary compensation”. Read Further