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Thomas Kolster On Why ‘Goodvertising’ Matters

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Every so often we get guest appearances by Heavy Chef’s of tomorrow. This is where we serve up their recipes. If you too would like to become a Heavy Chef or just contribute some thoughts, please contact us.

  1. Thomas Kolster On Why ‘Goodvertising’ Matters Posted in Heavy Chef News, Concocted by Guest November 1, 2011 3 comments

    Thomas Kolster – who is currently visiting South Africa from Copenhagen, Denmark – is a Danish advertising consultant, speaker and author of an upcoming book about communication’s pivotal role in the worldwide responsible revolution, The Bible of Goodvertising from Thames & Hudson. He lectures about how to move from commitments to powerful, engaging communication that changes the world for the better. Follow @dogoodvertising and @thomaskolster on Twitter or see more about him at thomaskolster.com.

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  2. The Introduction Of Google Wallet Posted in Heavy Chef News, Concocted by Guest September 21, 2011

    In the technology race to reach every aspect of human life, Google is the leading contender. The company has it all from email services, phones, and internet browsers to academic databases, global maps and a new social network. These are some of the ways in which Google is redefining itself as a lifestyle brand. Now we see a move which will put Google ahead of the competition with the introduction of Google wallet, a mobile app that works as a wallet and hosts clients. The app was announced earlier this week, and is already fully functioning in many areas of the United States.

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  3. A Big Bite Out of the Apple Posted in Heavy Chef News, Concocted by Guest July 27, 2011 2 comments

    Apple’s new rules concerning their 30% demand on everything sold through the iPad has certainly raised some questions about ecommerce. On the one hand, it makes sense that Apple wants to reap the benefits of their new technology that has taken off like wild fire, and it seems easy enough to simply download an app in order to purchase what we want.

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  4. Rolling Stone Founder Doubts Digital Posted in Heavy Chef News, Concocted by Guest July 22, 2011 1 comment

    There is a heated debate about whether it’s financially viable to move print publications into the digital sphere. I don’t think that print publications will be disappearing in the near future but it might be worth opening exploring both sides of the debate.

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  5. J.K.Rowling Pulls a Colloportus on Her eBook Retailers Posted in Heavy Chef News, Concocted by Guest July 21, 2011 1 comment

    J.K Rowling’s much anticipated interactive website Pottermore will disappoint e-book sellers across the world with the exclusive distribution rights for the e-book versions of the Harry Potter series.

    Rowling’s website in association with Sony will be launch in October 2011 and will feature a unique online reading experience unlike any other.

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  6. Students: Rent eBooks and Save Posted in Heavy Chef News, Concocted by Guest July 20, 2011

    Great news for students as their textbook fees may no longer staple them to the deck. Forget lugging the brick-heavy paperbacks around campus and access your info via your fingertips.

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  7. Mandela Day Posted in Heavy Chef News, Concocted by Guest July 18, 2011 1 comment

    July 18th marks Nelson Mandela International Day, one which encourages “every one of us to perform 67 minutes of public service on Mandela Day – one minute for each year of Mandela’s own remarkable service to humanity.” We have compiled some highlights of what South Africans are doing, on and offline, for this special day.

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  8. Facebook Video Calling: Viable for South Africa? Posted in Heavy Chef News, Concocted by Guest July 15, 2011 2 comments

    Facebook has joined forces with Skype and integrated it into the chat function, so all your conversations start from the same place. That’s great for the convenience of not having to switch between applications, but that’s another debate. My greater concern is about how viable Video Calling is for countries like South Africa with below average internet connection?

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  9. My First Week at World Wide Creative Posted in Search Engine Optimisation, Social Media, Concocted by Guest September 29, 2009 1 comment

    Andrew Conyers, Intern

    Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into.  My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO.  Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning.  It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis.  World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef. Read Further

  10. Backing up your online life Posted in Digital Strategy, Social Media, Twitter, Concocted by Guest May 18, 2009 1 comment

    You back up your email, pictures, music and even your cellphone SIM Card. Why should your online resources be any different?  After all, you do invest loads of time into these sites.

    Here are three ways to back up those important social media activities: Read Further

  11. Company morale is important, right? Posted in Online Reputation Management, Concocted by Guest March 30, 2009 2 comments

    The World Wide Creative family is most definitely a unique one.

    There is never a dull moment in the office. Not one! Read Further

  12. Start Me Up – The South African E-Commerce Guide Posted in Digital Strategy, Concocted by Guest February 5, 2009

    start up

    If you a small business owner, then this post is for you!

    Start Me Up with Selling Online – The South African E-Commerce Guide, is the first of a series of online guides by Startup Media. The comprehensive, 183 page “how to” guide provides small business owners with the knowledge and tools to plan and execute basic online marketing campaigns. The value for of the guide lies in the fact that the book provides opinion, resources and examples within a South African business context. Read Further

  13. How to Find Great Keywords Posted in Search Engine Optimisation, Concocted by Guest November 4, 2008 2 comments

    I had no idea that there is a science to keyword research. I’m learning an immense about of info as it relates to SEO so to avoid information overload I will discuss keyword research in 2 easy to digest bites. Let’s start with How to Find Great Keywords.

    Before we begin let’s keep in mind that the main point of keyword research is to uncover the keywords that will drive relevant traffic to your website. Read Further

  14. SEO Basics Posted in Search Engine Optimisation, Concocted by Guest October 29, 2008 3 comments

    I’ve been racking my brain trying to get my head around search engine optimization. The Heavy Chefs here at World Wide Creative have given me a “K-I-L-L-E-R” approach to conceptualize SEO. Over the next four weeks I will dive in and learn how to cook up a robust SEO campaign: Read Further

  15. New hope for SES* sufferers Posted in Digital Strategy, Concocted by Guest October 13, 2008

    Square Eye syndrome

    Screens are just about everywhere - PC, laptop, cell phone, T.V, LCD or ATM. What challenges does this hold for online resources and for people who are compelled to use one or many on a daily basis and are at risk from SES ?

    Maybe your customers suffer from SES – and you won’t even be aware of it until you go out of business. Read Further

  16. Welcome to the Knowledge Age Posted in Digital Strategy, Concocted by Guest October 9, 2008

    knowledge age

    On my numerous flights up and down the country I have had the pleasure of sitting next to a range of interesting characters, and  as someone with a very low boredom threshold I generally start a conversation to make the time…fly.  The questions invariably lead to what you do for a crust, and as soon as a say I am engaged in trend forecasting I tend to get this question, “Oh, so what’s cool right now?”  With a straight face I reply with “Black”. Read Further

  17. The Google Phone, Finally! Posted in Mobile Marketing, Online Advertising, Concocted by Guest August 26, 2008 1 comment

    For those of you that don’t know, Google isn’t developing a mobile phone in terms of hardware. Instead they are sticking to what they do best. They’re creating an open source operating system for mobile phone manufacturers to make use of.

    There’s an article on Techcrunch telling the world that we should expect to see the first Google powered phone: the G1, hit T-Mobile stores next month. Read Further