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Where is the retail shopping and mobile? Nowhere.

Jason Bagley

Jason Bagley

Jason Bagley

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Jason is a blogger, entrepreneur and public speaker who loves all things digital. He blogs at www.jasonbagley.com and you can follow him on Twitter @JBagley

  1. Where is the retail shopping and mobile? Nowhere. Posted in Mobile Marketing, Concocted by Jason Bagley April 18, 2011 3 comments

    Why are we being asked to sign up for more and more rewards cards in this day and age? Clicks started it off years back with their Clicks ClubCard, now we have a Woolworths rewards card and most recently a Pick n Pay Smart Shopper card. Let’s not mention your Exclusive Books Fanatics card, Vida e Caffe loyalty card and Ster Kinekor’s movie club card. Enough already. Why is this not all on your mobile phone? Read Further

  2. Building a mobile site? Then you need to consider this… Posted in Featured Articles, Mobile Marketing, Concocted by Jason Bagley March 8, 2011 13 comments

    So you building a mobile website for your company or product and need some best practices, tips and advice? Listen up. Here are some of the most important things to consider when building a mobile site.

    Read Further

  3. Should you be building your own iPhone App? Posted in Mobile Marketing, Concocted by Jason Bagley February 2, 2011 5 comments

    The short answer, no. The long answer, it depends.

    June 2010, Pieter Uys, Vodacom CEO confirmed that they had sold 90 000 iPhones. With the launch of the iPhone 4 on both Vodacom and MTN, I’m taking a guess that there are roughly 200 000 iPhones in SA. Take into account that not everyone that owns an iPhone has downloaded apps, the number of people that might actually then have access to your app is pretty low. Read Further

  4. What brands are embracing mobile technology to build their community? Posted in Branding Online, Community Management, Mobile Marketing, Concocted by Jason Bagley January 18, 2011

    Here are 3 brands using mobile to help grow their community and further connect with their customers:

    Guinness VIP

    Guinness have rolled out a mobile social network powered by Motribe for the numerous Guinness drinkers. It’s a platform for consumers to belong to  community where they get information relating to football, make friends, chat and connect. It also offers competitions which users on their VIP network will quality for.

    Read Further

  5. How do you gain influence on Twitter? Posted in Twitter, Concocted by Jason Bagley December 3, 2010 3 comments

    This is very much a follow up to the post I wrote last week about getting your first Twitter follower. How do you gain influence on Twitter? In other words, how do you get others to almost look up to you and listen? Not everyone is influential so trying to become influential on Twitter, or any Social Media platform for that matter, might not necessarily work for you! That being said, everyone can definitely increase their number of followers and gain respect and possibly influence on Twitter. Read Further

  6. Twitter: Getting your first follower Posted in Digital Marketing Basics, Social Media, Twitter, Concocted by Jason Bagley November 25, 2010 7 comments

    So you have finally joined the world of Twitter and have been tweeting for a few days, but it feels like an echo chamber. Nobody is listening. Here are a few tips to building that niche community of followers – the holy grail of Twitter! Read Further

  7. How blogging helped build my Online Community Posted in Community Management, Concocted by Jason Bagley October 26, 2010 5 comments

    Blogging is dead. Long live blogging. You’ll hear these sentiments being thrown around often by bloggers and ex-bloggers all the time. I’m in the long live blogging camp because without my blog, I would not have gotten to where I am today in terms of my company, business partnerships and even friends! Read Further

  8. How ORM can help your Community Management Posted in Branding Online, Community Management, Online Reputation Management, Concocted by Jason Bagley September 14, 2010 10 comments

    Staying ahead of the game when it comes to your online community is sometimes very time consuming. Not only time consuming but with users across the globe in different time zones talking about your brand at all hours of the day, you might struggle to keep up! That’s where keeping track of everything that is being said at all times is crucial to community management. Read Further

  9. Monitoring Twitter effectively to find and build a community Posted in Community Management, Twitter, Concocted by Jason Bagley September 6, 2010 1 comment

    So you’ve registered and setup your Twitter account for your brand / company and you now staring at your only follower. You. What’s the next step in finding and building that online community? Use Twitter’s very own built in tools!

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  10. Can you really trust companies offering ORM services? Posted in Online Reputation Management, Concocted by Jason Bagley July 26, 2010

    ORM seems to be heading in the same direction that SEO has. Every Tom, Dick and Harry web agency that has a Twitter account thinks they can handle ORM for clients. The big question is do they know what they doing and if so, what results do they have to back that claim up?

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  11. ORM isn’t an automated tool, it’s hard work! Posted in Online Reputation Management, Concocted by Jason Bagley June 4, 2010 2 comments

    I’m sure a number of people think that Online Reputation Management is some automated process that you choose a bunch of keywords for and some software or tool will spit out a list of all positive and negative mentions in a nicely formatted Excel document for you to deal with. This is definitely not the case! Online Reputation Management takes time and patience to get right. Read Further

  12. Layar – an augmented reality browser for your phone! Posted in Augmented Reality, Mobile Marketing, Concocted by Jason Bagley April 29, 2010 4 comments

    The Layar Reality Browser is an Augmented Reality app that is currently available for the iPhone and Android based phones. Layar works by using a combination of your cellphone camera, GPS and compass to identify your position and field of view. It then retrieves data based on your geographical position and overlays that data over your camera’s view. Confused? Think of it like this – all you have to do is start up your camera, point it down a road and points of interest, shops, train stations and other places will light up on your phone with details such as distance to the place, reviews and contact numbers. Read Further

  13. A recipe for storing all your passwords securely Posted in Digital Strategy, Social Media, Concocted by Jason Bagley March 25, 2010 1 comment

    Preparation / Context: You have hundreds of passwords for all the different sites you visit and you struggle to remember them all. Either that or you are using the same passwords for both your bank account and some website you once logged into because they offered you discount on an e-book ONLY if you signed up. It’s time to start taking your online passwords a little more seriously. Read Further