MD of Ogilvy Namibia On How Online Marketing Differs In An Emerging Market

Jo Barrow

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Jo studied branding at Vega and media at UCT. She is interested and excited by the combination of brand building, new media and digital creativity. Obsessions include a McDonald’s Quarter Pounder with Cheese, ice cold beer and adding books to her book shelf.

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MD of Ogilvy Namibia On How Online Marketing Differs In An Emerging Market Posted in Heavy Chef News, Concocted by Jo Barrow January 31, 2012

Anny Mouton is the MD and the driving force of Ogilvy Namibia. Her career highlights include launching Saatchi Namibia in 1990, founding partner and creative director of Ogilvy Namibia from 1996-1998 and MD of Ogilvy from 1998-2007. She was the co-founder and director of Business School of Excellence and since 2009 Anny is back in the managing director’s seat at Ogilvy. Heavy Chef had the privilege of speaking to her about advertising in emerging countries, and acquired some lessons from her experiences in the advertising industry. Read Further
SEO Evangelist, Avinash Kaushik, Discusses The Evolving Consumer Experience Posted in Heavy Chef News, Concocted by Jo Barrow January 13, 2012 2 comments

Gianluca Fiorelli is an avid SEO blogger and is the author of the popular blog ILoveSEO.net. He recently had the privilege of interviewing Avinash Kaushik – one of the most influential thought leaders on Analytics and celebrated author of ‘Web Analytics: An Hour A Day’ and ‘Analytics 2.0′. Hailed by followers as an idol, a mentor, and even an oracle, his sphere of influence is massive and constantly expanding. He is known for his ability to simplify the complex world of web analytics and make it accessible to all those wanting to include it into their digital marketing strategies. Read Further
The World Design Capital 2014 Bid – Through The Eyes Of The Designer Posted in Heavy Chef News, Concocted by Jo Barrow January 9, 2012

Stephanie is a creative strategist at World Wide Creative. With a diverse background in design and brand communications strategy, Stephanie’s approach to new media is holistic. She strives to counteract the the superficiality of the online space and harsh edges of the environment to create real solutions that are more engaging and relevant to the communities of the brands she works for. She was recently behind the social media side of Cape Town’s successful bid to become World Design Capital for 2014. She spoke to Heavy Chef team about design thinking, creative collaboration and designing for a cause. Read Further
African Digital Art Founder Shares Insight On Digital Creativity Posted in Heavy Chef News, Concocted by Jo Barrow November 11, 2011 1 comment

Jepchuma is the founder and creative director of African Digital Art – a platform where artists and creatives from all over Africa come together to share and connect in a creative online space. With a background in digital art, web design and audio/visual production, Jepchumba brings an extensive knowledge to issues of digital development in Africa. Her passion for Africa, art and digital media is the driving force of her work and Heavy Chef had the opportunity to pick her brain on digital creativity in Africa. Read Further
Herman Manson On Writing For The Digital Generation Posted in Heavy Chef News, Concocted by Jo Barrow November 10, 2011

Herman Manson is a freelance journalist, media commentator and editor of the popular blog marklives.com. He has a keen interest in the intersection of journalism and social media and has recently been awarded the title of Vodacom Social Media Journalist of the Year for 2011. With extensive knowledge and experience in new media, Herman is a respected voice in the media and marketing industry. Heavy Chef was honoured to sit down with Herman as he shared advice for writers navigating the online space and how to best speak to ‘The Digital Generation.’ Read Further
Walter Pike Speaks About New And Traditional Marketing Posted in Heavy Chef News, Concocted by Jo Barrow November 9, 2011

With more than 30 years of experience in branding, marketing and advertising, Walter Pike is an international thought leader on social media and digital marketing. Founder of The Digital Marketing Academy, and PiKE New Marketing, Walter is a writer, speaker, consultant and teacher who is able to bring sense to the fast moving world of technology and marketing. He spoke to Heavy Chef about his perspective on both traditional and new marketing, digital strategy and staying young in an industry that is constantly evolving. Read Further
David McCandless On Revolutionizing Data Visualisation Posted in Heavy Chef News, Concocted by Jo Barrow November 8, 2011

The infographic is revolutionizing the way in which we make sense of data and becoming an increasingly popular visual option for bloggers, websites and brands. Oliver Lindberg of .net Magazine spoke with David McCandless, the man behind the data visualization website ‘Information is Beautiful.’ His passion lies in exploring the potential of data visualization as a tool for simplifying information. He shares his creative thoughts and tips below. Read Further
Mike Perk Gives Insight On Measurement And Analytics Posted in Heavy Chef News, Concocted by Jo Barrow November 4, 2011

Mike Perk is the Managing Director of World Wide Creative and is a seasoned expert in digital marketing with a special focus on measurement and analytics. Mike runs teaching workshops for a wide variety of WWC clients and staff so we took a minute to sit down with him in order to pick his brain on keeping track of statistics, campaign analytics and why KPIs are so vital to digital marketing success.

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How Australia Used Social Media To Revive The Census Posted in Heavy Chef News, Concocted by Jo Barrow October 26, 2011

The Australian government decided to make use of social media platforms including Facebook, Twitter and YouTube for their 2011 Census campaign, kicked off in June this year. Their strategy was to carry out an unconventional and edgy campaign designed to target the youth and make them aware of the important role their participation plays in the Census proccess.

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What is the Future of Personal Technology? Live Twitter Q&A with The Economist Posted in Heavy Chef News, Concocted by Jo Barrow October 24, 2011

The increasing popularity of the tablet and the growth of smartphone users worldwide are just two things that signal a general shift away from the personal computer toward more mobile-based technologies. This trend is really forcing us to rethink not only the way we define personal technology, but our relationship to it as well.

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Heavy Chef Event – What Will Agencies Look Like In The Future? Posted in Heavy Chef News, Concocted by Jo Barrow October 21, 2011

World Wide Creative is pleased to announce our next Heavy Chef event ‘What Will Agencies Look Like In The Future?’

We all know that marketing has fundamentally changed over the past decade, but what will the next 10 years look like? This is a problem marketing teams across the globe are facing. Convergence and integration have forced marketing agencies to ask themselves whether it’s best to focus on one area, or rather to grow into a full-service offering. Similarly, marketing departments are asking themselves whether to employ a one-stop shop or an assortment of smaller, specialist agencies.

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Profiting From Blogs: WordPress Paves The Way Posted in Heavy Chef News, Concocted by Jo Barrow October 21, 2011

A new partnership is set to shake the blogosphere. At the Web 2.0 Summit in San Francisco, independent web publishing giant WordPress announced that they will be teaming up with Federated Media Publishing to allow bloggers to profit from their posts through adverting as of the first quarter of 2012.

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Digital Life: A Comprehensive Study Of Online Behaviour Posted in Heavy Chef News, Concocted by Jo Barrow October 20, 2011 2 comments

TNS, one of the world’s leading market research groups, has released an in-depth study called ‘Digital Life.’ It interviewed almost 50,000 consumers across 46 countries, including all BRIC and most N-11 markets –making Digital Life the most comprehensive study of the global digital consumer released as of yet.

The ‘Digital Lifestyles’ component groups the online population into 6 groups, providing useful insights for marketers wanting to reach people in the online space and gain a more in-depth understanding of what motivates them.

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