MD of Acceleration Media, Diane Charton, Shares Digital Strategy Tools

Maryke Mouton

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Maryke studied Bcom Marketing at Stellenbosch University and is now busy with Honours in Brand Leadership at Vega School of Branding. She has a real interest in digital marketing and is excited to learn more about the industry. Her hobbies include running and outdoor activities, spending time with friends, music and she never gets tired of sushi!

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MD of Acceleration Media, Diane Charton, Shares Digital Strategy Tools Posted in Heavy Chef News, Concocted by Maryke Mouton December 12, 2011

Diane Charton is the Managing Director at Acceleration Media a strategic digital media consultancy focusing on helping marketers and agencies utilise the most of their digital media channels. She studied civil engineering, but quickly found a love for digital marketing instead. Heavy Chef had the privilege to pick Diane’s brain about digital and the tools you can use in your digital strategy.

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Brand Strategy Navigator, Thys de Beer, On The Role Of Brand Leaders In Digital Posted in Heavy Chef News, Concocted by Maryke Mouton November 30, 2011

Thys de Beer is the Brand Strategy Navigator and Head of the Honours in Brand Leadership-degree at Vega Cape Town. He is an admitted Advocate and holds a B.Proc. degree from the University of Johannesburg, an LLB degree from the University of Pretoria and a Post-graduate Diploma in Brand Contact Management from Vega and is currently investigating Design Thinking and the construction of Brand Identity on (hopefully) a doctorate level. Thys has a keen interest in human expression and understanding the human condition and spent 7 years in the advertising industry as a strategic planner with global agencies such as DRAFTFCB and JWT. Thys regularly consults on Brand- and Communication Strategy projects to various agencies and private clients as well as writing for Mercury1 Strategy.

Thys was kind enough to sit down with Heavy Chef and answer a few questions regarding branding and the role of brand leaders in digital.

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Carla Enslin, Co-Founder Of Vega School, Shares Branding Insight Posted in Heavy Chef News, Concocted by Maryke Mouton November 28, 2011

Carla is one of the founding members of Vega The Brand Innovation School and heads Vega’s national academic team across 4 campuses. Vega’s purpose is to graduate a new breed of brand innovators and creative communicators. In this space, Carla’s passion is to navigate students in brand identity development, contact strategy and creative strategic thinking. Carla also conducts industry workshops and consults companies and their creative teams on the design and communication of their brand identity systems. Carla focused her doctoral research on the potential of alternative points of brand contact in breaking industry and category norms. She received her doctorate from the Faculty of Economic and Management Sciences at the University of Pretoria.

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Founder of TwitHawk Shares Top Do’s and Don’ts Of Twitter Marketing Posted in Heavy Chef News, Concocted by Maryke Mouton November 21, 2011

Chris Duell is the founder one of the hottest new start-ups called TwitHawk. It is a marketing company that helps to identify other people who are talking about a particular subject on the social media platform. The Digital Marketing Institute interviewed Chris and asked him to share his key do’s and don’ts of Twitter Marketing and how we can all succeed using the medium.

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Community Management Specialist, Tatenda Mutsekwa, Speaks About Building Thriving Online Communities Posted in Heavy Chef News, Concocted by Maryke Mouton November 16, 2011 1 comment

Tatenda is part of the community management team at World Wide Creative and was kind enough to take the time to chat with Heavy Chef about building thriving online communities. As someone who has always had a keen interest in marketing, she is currently handling a multitude of local and international clients for the agency. We sat down with Tatenda to ask her about thriving online communities and what we need to know in order to succeed as community managers.

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Top Digital Expert, Michael Barber, Talks About Digital Marketing Strategy Posted in Heavy Chef News, Concocted by Maryke Mouton November 15, 2011

Michael Barber is a renowned digital marketing strategist. He is the Director of Digital Strategy at Defero and a member of the 1820 Investment Group LLC. He also contributes regular content on emerging media and mobile marketing to consulting firm agencyside and helps to plan Ignite Phoenix, a creative community project in Arizona, USA.

Michael is very passionate about the digital marketing industry, and is considered a top blogger and speaker in the digital space. He sat down with CRM and Social Media Online to speak about social media and digital strategies in marketing.

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3 Top Image Search Tools To Use In Your Campaign Posted in Heavy Chef News, Concocted by Maryke Mouton October 28, 2011 2 comments

We often find ourselves searching for images on the web for a specific campaign or project and cannot seem to find exactly what we need to make the visualization fully represented. Heavy Chef has highlighted three image search tools which we find is useful when you can’t find what you are looking for on Google.
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How Women Are Using New Media In Emerging Markets For Social Change Posted in Heavy Chef News, Concocted by Maryke Mouton October 27, 2011

Leymah Gbowee peace activist and Nobel Peace Prize winner 2011 spoke about the impact the war in Liberia had on her family in the opening moments of Pray the Devil Back to Hell. Gbowee founded the Women of Liberia Mass Action for Peace movement which brought together women from various religions in petition for change and to end the civil war. In this article, we highlight some shining examples of women using new media and digital technology to bring change in their communities.

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5 Lessons We Can Learn From China’s Online Censorship Posted in Heavy Chef News, Concocted by Maryke Mouton October 25, 2011 2 comments

The Golden Shield Project, also known as the “Great Firewall”, is China’s restrictive system of surveillance and censorship. It strictly limits online activity of Chinese citizens; blocking them from information the Chinese government does not want publicized.

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Top 5 E-Commerce Websites In Emerging Markets: Africa Posted in Heavy Chef News, Concocted by Maryke Mouton October 21, 2011 4 comments

E-Commerce is rapidly changing the way in which retailers sell products worldwide. There are already some budding e-commerce activities in Africa, but growth of functional e-commerce sites has been quite slow. This is largely due to limited internet access and the complexity of having to organize transport in countries which lack basic infrastructure. Many countries in Africa are also not aware of the vast opportunities that e-commerce holds.

Despite the adversity, Africa has recently seen the development of a group of e-commerce websites which have the potential to revolutionize the online retail space. We have chosen five innovative e-commerce sites across the continent which are capitalizing on the opportunities e-commerce holds.

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