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The Community Management grid

Mike Perk

Mike Perk

Mike Perk

Email Mike PerkMike Perk Online

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

  1. The Community Management grid Posted in Community Management, Featured Articles, Social Media, Concocted by Mike Perk August 30, 2010 1 comment

    I see many digital agencies falling into the trap of thinking they are online community management ‘experts’ just because they have created a great campaign in Facebook with 50,000+ fans or have generated 10,000 Twitter followers for their client. Read Further

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  2. What is Online Reputation Management – ORM Posted in Online Reputation Management, Videos, Concocted by Mike Perk August 19, 2010 No comments

    Tim Shier from online reputation software company, Brandseye, shares his thoughts on ORM. What it is and how we as businesses should best approach it. Read Further

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  3. Online Reputation Management and the Woolworths Lovebirds saga Posted in Online Reputation Management, Videos, Concocted by Mike Perk August 19, 2010 1 comment

    In our latest Heavy Chef video Paul Galatis from Yuppiechef shares with us the true story behind the fantasitic case study on online reputation management, that has become known as The Woolies Lovebirds Saga. Read Further

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  4. Online Reputation Management – 10 considerations for business Posted in Heavy Chef News, Online Reputation Management, Videos, Concocted by Mike Perk August 17, 2010 1 comment

    Andy Hadfield (Digital Marketing Consultant) and Craig Rodney (Emerging Media) talk about the 10 considerations all businesses need to think about with regards to Online Reputation Management. Read Further

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  5. How is the proliferation of mobile apps affecting online reputation management? Posted in Mobile Marketing, Online Reputation Management, Videos, Concocted by Mike Perk July 9, 2010 No comments

    Nearly all smart phones now come installed with an application that allows you tweet directly from your mobile. Because of this it has become easier to post your message from anywhere, and that’s exactly what people are now doing. The problem for businesses is they now have soooo much more noise to wade through and their customers are finding it easier to complain there and then about your brand. Mike Perk talks to Gavin Mandel from Channel Mobile about the implications to online reputation management. Read Further

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  6. Name our Heavy Chef and win big! Posted in Heavy Chef News, Online Advertising, Concocted by Mike Perk June 23, 2010 3 comments

    We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further

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  7. Online Reputation Management – Is it worth it? Posted in Digital Strategy, Online Reputation Management, Videos, Concocted by Mike Perk May 26, 2010 No comments

    Finally Online Reputation Management is becoming more mainstream for companies as they realise they can no longer ignore what is being said online. The Heavy Chef talks to Jason Bagley from World Wide Creative and Rob Stokes from Quirk eMarketing to fight through the smoke and mirrors and find out if it is really worthwhile. We also discuss the best approach for companies to take and some of the best practices for undertaking ORM. Read Further

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  8. Augmented Reality for Mobile Posted in Augmented Reality, Mobile Marketing, Videos, Concocted by Mike Perk May 18, 2010 No comments

    Mobile phones could be the best tool for making augmented reality utilitarian for most users. The guys from Channel Mobile talk about the potential revenue possibilities when using this technology on cell phones, especially offering location based services.

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  9. Heavy Chef April 2010 – Augmented Reality Posted in Augmented Reality, Heavy Chef News, Videos, Concocted by Mike Perk May 13, 2010 No comments

    With so much hype flying around the Augmented Reality space at the moment, it is important to pull away the smoke and mirrors and get to the core truth. Is this really a useful tool or just a flash in the pan creative technology with no real practical application?

    At our Heavy Chef event in Johannesburg this month, Rich Mulholland explored this question, putting himself in the firing line. With objects flying out of his computer, he bought us down to earth and got everyone thinking about how we can push this technology so it becomes more utilitarian.

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  10. Using augmented reality – Is it helping to achieve the marketing objectives? Posted in Augmented Reality, Featured Articles, Concocted by Mike Perk May 11, 2010 4 comments

    Saatchi and Saatchi New York have recently used Augmented Reality as part of their Honey Nut Cheerios campaign. As far as we know this is a world first AR game that launches off a cereal box (you can play it at: www.honeydefender.com).

    But as true Heavy Chefs we wanted to find out if it was just another fancy gimmick or if the overall marketing objectives were leading the process? We spoke to Manny Galan, SVP Creative Director at Saatchi & Saatchi, New York, to find out.

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  11. Augmented Reality – its not just a gimmick Posted in Augmented Reality, Videos, Concocted by Mike Perk April 20, 2010 No comments

    With so much hype around Augmented Reality my biggest fear is it will become just another gimmick.  I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further

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  12. Interview with a Hacker Posted in Videos, Concocted by Mike Perk March 18, 2010 1 comment

    Going undercover in true Carte blanche styley, we put the word out for leads to find hackers. Everyone knew someone, but everyone was too shy (scared) to be interviewed. But in the deep forest of the Northern Suburbs of Cape Town, Southern Africa we finally found someone dabbling in the dark arts.

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  13. Using Amazon to direct targeted traffic Posted in Digital Strategy, Heavy Chef News, Online Advertising, Search Engine Optimisation, Videos, Concocted by Mike Perk November 9, 2009 No comments

    In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

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  14. Top 3 Mobile Marketing Ideas for South Africa Posted in Mobile Marketing, Videos, Concocted by Mike Perk November 2, 2009 No comments

    Join Mike as he chats to Rob and Gavin (Channel Mobile) and they discuss the top three mobile marketing ideas for the South African market. Read Further

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  15. 5 tips to optimise Twitter Posted in Social Media, Twitter, Videos, Concocted by Mike Perk October 13, 2009 No comments

    This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further

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  16. For great usability, think like a retailer Posted in Digital Strategy, Videos, Website Usability, Concocted by Mike Perk October 6, 2009 No comments

    At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

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  17. Use your analytics to create great linkbait Posted in Digital Strategy, Search Engine Optimisation, Videos, Concocted by Mike Perk September 28, 2009 2 comments

    Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

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  18. Simple explanation of SEO Posted in Search Engine Optimisation, Videos, Concocted by Mike Perk September 23, 2009 No comments

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

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  19. Avoiding spying and spamming with mobile marketing Posted in Mobile Marketing, Videos, Concocted by Mike Perk September 18, 2009 No comments

    Back by popular demand, Channel Mobile, one of South Africa’s leading mobile solution providers, have agreed to provide a more regular video slot. Providing all the heavy chefs out there with more insight into the world of mobile marketing.

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  20. 5 mobile tips for business profitability Posted in Mobile Marketing, Videos, Concocted by Mike Perk August 21, 2009 3 comments

    Channel Mobile are one of South Africa leading mobile solution providers. So being in the same Cape Town neighborhood The Heavy Chef team decided to pop in on them and pick up a few useful tips.

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  21. Server Downtime Ramblings Posted in Heavy Chef News, Concocted by Mike Perk July 15, 2009 No comments

    Our servers at Hetzner have gone down, which means I am not getting my usual 40 emails to deal with each hour. It does mean, however, that I will be getting an influx when they get everything up and running again. But for now I may as well use the time to practice my soft hr skills and annoy the team whilst they try and get on with their work. Read Further

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  22. Floor Diving Posted in Branding Online, Concocted by Mike Perk March 13, 2009 2 comments

    Here at World Wide Creative we encourage a healthy work-life balance. Being stuck in front of a computer screen all day can be very draining so it is vitally important to be active – even in the workplace. One of our favourite pastimes is Floor Diving Read Further

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  23. New Account Manager Wanted Posted in Heavy Chef News, Concocted by Mike Perk October 1, 2008 No comments
    New Account Manager

    we need you

    We’re recruiting again! This time to find the best account manager possible.

    Our new account manager will be working closely with our fantastic clients but unfortunately they will also have to endure working with the World Wide Creative team. At times this can be be a little crazy:-) Read Further

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  24. September Heavy Chef Session: Anton and Allan on Creativity in Communication Posted in Heavy Chef News, Concocted by Mike Perk September 30, 2008 No comments

    Despite the rain and a public holiday the follow day, the opportunity to hear Allan Kent (AtPlay) and Anton Crone (Saatchi & Saatchi) talk about Creativity in Communication, was too big a draw for last Tuesdays Heavy Chef session at 24.com. The call of free booze from our sponsors Perdeberg and Corona also helped:-)

    Allan and Anton were new to the Heavy Chef format but enjoyed the relaxed atmosphere and keenness of the audience to participate. Read Further

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  25. Should we support IE 6? Posted in Website Usability, Concocted by Mike Perk September 12, 2008 1 comment

    With the eminent arrival of IE 8 and the coming of Google Chrome we’ve noticed a huge rise in conversations by web development companies, as to whether or not they should drop IE 6 as a compatible browser on new builds.

    Lets face it, there isn’t a web developer out there who doesn’t swear and curse at Bill Gates and his Microsoft team at least during the browser testing phase of a new website build.

    In-house we’ve been discussing the dilemma of “should we” or “shouldn’t we” continue to support site compatibility of IE6. Read Further

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