Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.
Follow Mike on Twitter: www.twitter.com/mikeperk
Our May session with Rian van der Merwe and Kerry-Anne Gilowey is fully booked. To get notified first about our upcoming events with top speakers, sign up to our newsletter.
Telkom Business is giving small, medium and micro enterprises the rare chance to win their share of R750 000 towards a business makeover. The five lucky winners will receive R150 000 each worth of prizes to help boost their business and put them ahead of the game. Read Further
Dave Duarte, a veteran of Heavy Chef Sessions with four sessions under his belt, spoke to us about community building in the last event we held last year. Dave gave us an overview of where we’re at in marketing at the moment, and followed it up with some ‘ninja’ tips for you to use. Don’t miss this – a well worthwhile video. Read Further
Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.
After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.
This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.
“In Africa Websites don’t build communities, mobile does”. Quite a bold statement that had the Cape Town marketing agencies present at this months Heavy Chef, looking at each other thinking “We are selling the wrong thing to our clients”. Read Further
We’ve had a lot of Heavy Chefers asking us to share what World Wide Creative did for the Exclus1ves FlashMob Firesale campaign. So we’ve put together a video case study highlighting the objectives, the thought process, the execution and most importantly the results! Read Further
Digital marketing maven, Walter Pike talks at the November Heavy chef event about how interaction is changing. Walter highlights how traditional brand building theory is changing and how new technology and the dawn of the attention economy means we need to interact in new ways.
“Research shows us that, on your web, you have 15 seconds to give your reader the info they are looking for. That’s about 30 words. And then, they’re off. Gone”.
Tiffany Markman explains how engagement is totally different to print and what you need to do to write in order to build a community, rather than just an audience.
The dynamic duo, Seth Rotherham and Rich Mulholland (not sure which one is Robin?) asked the question “Is blogging dead” to a packed crowd at Deloittes in Cape Town. Check out the Heavy Chef Video. Read Further
Currently, an online community manager, would struggle to avoid using Twitter as part of a community management strategy. It ticks many of the boxes associated with community: Read Further
The community management grid has a large emphasis on building loyalty and understanding your community as much as possible.
We set the Channel Mobile team a challenge: How would they utilise mobile in helping build loyalty, as part of an online community management strategy? They used an example of how a coffee shop could offer incentives to their online community, surveying them in the process, to then help segment their database further and target its customers more effectively. And all done on mobile. Read Further
I see many digital agencies falling into the trap of thinking they are online community management ‘experts’ just because they have created a great campaign in Facebook with 50,000+ fans or have generated 10,000 Twitter followers for their client. Read Further
Tim Shier from online reputation software company, Brandseye, shares his thoughts on ORM. What it is and how we as businesses should best approach it. Read Further
In our latest Heavy Chef video Paul Galatis from Yuppiechef shares with us the true story behind the fantasitic case study on online reputation management, that has become known as The Woolies Lovebirds Saga. Read Further
Andy Hadfield (Digital Marketing Consultant) and Craig Rodney (Emerging Media) talk about the 10 considerations all businesses need to think about with regards to Online Reputation Management. Read Further
Nearly all smart phones now come installed with an application that allows you tweet directly from your mobile. Because of this it has become easier to post your message from anywhere, and that’s exactly what people are now doing. The problem for businesses is they now have soooo much more noise to wade through and their customers are finding it easier to complain there and then about your brand. Mike Perk talks to Gavin Mandel from Channel Mobile about the implications to online reputation management. Read Further
We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further
Finally Online Reputation Management is becoming more mainstream for companies as they realise they can no longer ignore what is being said online. The Heavy Chef talks to Jason Bagley from World Wide Creative and Rob Stokes from Quirk eMarketing to fight through the smoke and mirrors and find out if it is really worthwhile. We also discuss the best approach for companies to take and some of the best practices for undertaking ORM. Read Further
Mobile phones could be the best tool for making augmented reality utilitarian for most users. The guys from Channel Mobile talk about the potential revenue possibilities when using this technology on cell phones, especially offering location based services.
With so much hype flying around the Augmented Reality space at the moment, it is important to pull away the smoke and mirrors and get to the core truth. Is this really a useful tool or just a flash in the pan creative technology with no real practical application? Read Further
Saatchi and Saatchi New York have recently used Augmented Reality as part of their Honey Nut Cheerios campaign. As far as we know this is a world first AR game that launches off a cereal box (you can play it at: www.honeydefender.com).
But as true Heavy Chefs we wanted to find out if it was just another fancy gimmick or if the overall marketing objectives were leading the process? We spoke to Manny Galan, SVP Creative Director at Saatchi & Saatchi, New York, to find out.
With so much hype around Augmented Reality my biggest fear is it will become just another gimmick. I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further
Going undercover in true Carte blanche styley, we put the word out for leads to find hackers. Everyone knew someone, but everyone was too shy (scared) to be interviewed. But in the deep forest of the Northern Suburbs of Cape Town, Southern Africa we finally found someone dabbling in the dark arts.
In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further
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