Mike Perk

Mike is both the Managing Director and Web Marketing Director at digital marketing agency World Wide Creative. Mike co-founded The Heavy Chef Project. He loves anything to do with Spurs and co-hosts the popular football video blog: Free-Kick.tv. A fan of Johnny Cash and Puerto Rican music with a claim to fame that he wore Gordon Gekko shirts before Gordon Gekko. Mike also happens to know a fair amount about web marketing, presenting on SEO, Usability and Analytics at digital conferences and marketing courses in the UK and Africa. Follow Mike on Twitter: www.twitter.com/mikperk

Using Amazon to direct targeted traffic Posted in Videos, Web Marketing Fare, Concocted by Mike Perk November 9, 2009 No comments

In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

Share
Top 3 Mobile Marketing Ideas for South Africa Posted in Mobile Take Away, Recipes for Success, Videos, Concocted by Mike Perk November 2, 2009 No comments

Join Mike as he chats to Rob and Gavin (Channel Mobile) and they discuss the top three mobile marketing ideas for the South African market. Read Further

Share
5 tips to optimise Twitter Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk October 13, 2009 No comments

This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further

Share
For great usability, think like a retailer Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk October 6, 2009 No comments

At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

Share
Use your analytics to create great linkbait Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk September 28, 2009 2 comments

Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

Read Further

Share
Simple explanation of SEO Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk September 23, 2009 No comments

Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

Share
Avoiding spying and spamming with mobile marketing Posted in Mobile Take Away, Recipes for Success, Videos, Concocted by Mike Perk September 18, 2009 No comments

Back by popular demand, Channel Mobile, one of South Africa’s leading mobile solution providers, have agreed to provide a more regular video slot. Providing all the heavy chefs out there with more insight into the world of mobile marketing.

Read Further

Share
5 mobile tips for business profitability Posted in Mobile Take Away, Recipes for Success, Videos, Concocted by Mike Perk August 21, 2009 3 comments

Channel Mobile are one of South Africa leading mobile solution providers. So being in the same Cape Town neighborhood The Heavy Chef team decided to pop in on them and pick up a few useful tips.

Read Further

Share
Server Downtime Ramblings Posted in Heavy Chef News, Concocted by Mike Perk July 15, 2009 No comments

Our servers at Hetzner have gone down, which means I am not getting my usual 40 emails to deal with each hour. It does mean, however, that I will be getting an influx when they get everything up and running again. But for now I may as well use the time to practice my soft hr skills and annoy the team whilst they try and get on with their work. Read Further

Share
Floor Diving Posted in There's a Fly in My Soup, Concocted by Mike Perk March 13, 2009 2 comments

Here at World Wide Creative we encourage a healthy work-life balance. Being stuck in front of a computer screen all day can be very draining so it is vitally important to be active – even in the workplace. One of our favourite pastimes is Floor Diving Read Further

Share
New Account Manager Wanted Posted in Heavy Chef News, Concocted by Mike Perk October 1, 2008 No comments

we need you

We’re recruiting again! This time to find the best account manager possible.

Our new account manager will be working closely with our fantastic clients but unfortunately they will also have to endure working with the World Wide Creative team. At times this can be be a little crazy:-) Read Further

Share
September Heavy Chef Session: Anton and Allan on Creativity in Communication Posted in Heavy Chef News, Concocted by Mike Perk September 30, 2008 No comments

Despite the rain and a public holiday the follow day, the opportunity to hear Allan Kent (AtPlay) and Anton Crone (Saatchi & Saatchi) talk about Creativity in Communication, was too big a draw for last Tuesdays Heavy Chef session at 24.com. The call of free booze from our sponsors Perdeberg and Corona also helped:-)

Allan and Anton were new to the Heavy Chef format but enjoyed the relaxed atmosphere and keenness of the audience to participate. Read Further

Share
Should we support IE 6? Posted in Recipes for Success, Concocted by Mike Perk September 12, 2008 1 comment

With the eminent arrival of IE 8 and the coming of Google Chrome we’ve noticed a huge rise in conversations by web development companies, as to whether or not they should drop IE 6 as a compatible browser on new builds.

Lets face it, there isn’t a web developer out there who doesn’t swear and curse at Bill Gates and his Microsoft team at least during the browser testing phase of a new website build.

In-house we’ve been discussing the dilemma of “should we” or “shouldn’t we” continue to support site compatibility of IE6. Read Further

Share
Another day, another Hawaiian shirt on TV Posted in Heavy Chef News, Concocted by Mike Perk July 17, 2008 4 comments

fred roed cnbc africa

For those of you up bright and early in the morning you may have seen World Wide Creative’s very own TV celeb, Fred Roed, donning his customary Hawaiian shirt on CNBC Africa. Following on from his Carte Blanche cameo he was asked to talk about web marketing strategy for African business. Read Further

Share
Verity’s online success story Posted in Recipes for Success, Videos, Concocted by Mike Perk July 13, 2008 No comments

One of World Wide Creative’s success stories, Verity was highlighted on the prime time television programme Carte Blanche this evening. It’s a great example of how a good web marketing strategy with great determination and even greater belief can reap rewards. Read Further

Share
Great Spam Subject Headers Posted in There's a Fly in My Soup, Concocted by Mike Perk July 4, 2008 1 comment

I know we all hate spam but sometimes you have to admire the creativity and thought that goes into some of the subject titles. I must admit, I’ve never been inclined to click on “get your viagra today” or “grow your schloong to extra lengths”, but today I had one sent through that I just had to click on:

“Grow a kangeroo in 2 weeks”

Brilliant! Read Further

Share
Its official: WWC is the number one web design company in the world Posted in Heavy Chef News, Concocted by Mike Perk July 2, 2008 2 comments

worlds no 1 web design company

Well accordingly to Google anyway:-)

As you know, you should always be checking your stats on a regular basis and one thing I do is check the keywords people are finding our site for. This allows us to focus some more SEO effort on keywords we are starting to see some action from, if we think it could bring in some good traffic. Read Further

Share
Website Usability and Persona Presentation Posted in Web Marketing Fare, Concocted by Mike Perk May 10, 2008 1 comment

website

This week I had the privilege of speaking at the Mega Media Expo 2008 at the CTICC. I promised I would post the slide show from my web usability presentation. So feel free to download the pdf version: Website Usability and Conversion of Traffic Document (approx. 5Mb in size). Read Further

Share
The Future of Image Search – Google Styley Posted in Web Marketing Fare, Concocted by Mike Perk May 1, 2008 No comments

Googles continued push for improving search took another step forward last week when two of its scientists presented a research paper in China. The research outlined the future of image search online.

In simple terms, images are currently indexed by the content that surrounds them, the page itself and the alt tags used to describe them. But Googles so called VisualRank (Page Rank for Product Image Search) means us humans will no longer be needed to help describe what the image is. It uses visual recognition to identify what is in an image in order to categorise it for search. Read Further

Share
How to use technology to market internally (not just externally) Posted in Recipes for Success, Concocted by Mike Perk April 22, 2008 No comments

Last week I was involved in the Nomadic Marketing course at the UCT Graduate School of Business. I always find this course fascinating and learn new stuff every-time I participate, but marketing-based courses always get me thinking about one of the reasons we first set up World Wide Creative. Read Further

Share
Using Social Media to market your company Posted in Web Marketing Fare, Concocted by Mike Perk March 31, 2008 1 comment

During our Heavy Chef session on Wednesday Dave touched on the importance of links for Google’s PageRank model. Although PageRank is a little dated the concept of greater link popularity is still vitally important for all search engines. Read Further

Share
A nice email to start the day… Posted in Heavy Chef News, Concocted by Mike Perk March 30, 2008 No comments

These are always nice to see:

Just to let you know I had 3 new enquiries for credit control from the website today – that makes 9 in the last 2 weeks!

This is absolutely phenomenal and way beyond my wildest dreams.

I can only say – THANKS THANKS & THANKS Read Further

Share
The top South African websites Posted in Web Marketing Fare, Concocted by Mike Perk March 22, 2008 2 comments

We all know that link building is a vital element in your search engine optimisation strategy. But we should also know that not all links are created equal.

If Google really values the site linking to you, it is likely to generate more link juice for your site. Read Further

Share
Launching a new site and keeping the Search Engines happy Posted in Web Marketing Fare, Concocted by Mike Perk March 12, 2008 No comments

I heard another tragic story this week from a Cape Town based business that launched a new site and lost all their traffic from Google (from whom a good proportion of their revenue came). It’s tragic because it could so easily have been avoided.

So what happened? Read Further

Share
The Future of Search Engine Marketing is Creativity Posted in Web Marketing Fare, Concocted by Mike Perk March 5, 2008 No comments

Spier creative web marketing

Fred and I were asked to be so-called experts (I hate that word) at the “Talking Heads” evening which was the closing event of the Spier Arts Festival.

The focus of the event was “The Future” and the format involved one to one conversations with individuals in the general public, the audience rotating every 20 minutes. Read Further

Share

Using Amazon to direct targeted traffic

Mike Perk

Raising Money Through SMS

Popular posts

Hot Ingredients