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Khan Academy Integrates With E-Textbook Publisher

Tatenda Mutsekwa

Tatenda Mutsekwa

Tatenda Mutsekwa

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Tatenda Mutsekwa, writer at The Heavy Chef Project, has come into our digital kitchen like a stiff breeze. With a mix of refreshing directness and eager intellect, Tatenda is carving a unique space in amongst the crew at HC. On a daily basis, Tatenda cooks up visionary views and digital stews. Find her on Twitter at @tat_hilda.

  1. Khan Academy Integrates With E-Textbook Publisher Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa August 25, 2011 2 comments

    There has been exciting news in the world of digital publishing about Kno’s new product Smart Links. Kno is an e-textbook publisher which has announced that it will be integrating tutorial videos from Khan Academy into its books. This will mean getting an interactive experience while trying to understand those complex calculus equations presented by The Academy.

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  2. Konza: Kenya’s Silicon Savannah Begins Posted in Heavy Chef News, Videos, Concocted by Tatenda Mutsekwa August 18, 2011 3 comments

    “Konza is set to be one of the most successful cities in Africa, competing economically and culturally with the best cities in the world.” ~Konza

    Kenya has been become one of the leading technology players in Africa and is challenging South Africa for its position as the technology hub on the continent. In September a ground breaking ceremony will be held to mark the beginning of the construction of Konza Technology City which is expected to be completed in 2020.

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  3. NPO Uses MXit To Provide HIV Counseling To South African Youth Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa August 16, 2011

    Today we examine a South Africa NPO called Cell-Life. This organization is using technology to raise awareness and counseling for HIV/AIDS. By using the MXit platform, Cell-Life aims to provide help that is widely accessible and inexpensive for people in South Africa between the ages of 15 and 24 years.
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  4. Emerging Markets More Receptive to Digital Marketing Posted in Branding Online, Digital Strategy, Heavy Chef News, Online Advertising, Concocted by Tatenda Mutsekwa August 15, 2011

    How similar are emerging markets to ‘mature’ markets? Or do they need to be looked at differently? A study was done by Microsoft Advertising, MEC and Mindshare Worldwide looking at the differences in internet behaviour between ‘mature’ markets and emerging markets.

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  5. 3 Digital Advertising Techniques Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Tatenda Mutsekwa August 11, 2011

    There have been various innovations in digital advertising that have changed how campaigns are run. Some have been quite innovative but haven’t fully caught on yet. The three that I am going to explore today blew me away in terms of customer engagement.

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  6. Top 5 Social Networking Sites Outside the Big 3: Badoo (5 of 5) Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa August 8, 2011 2 comments

    This is the last article in a series looking at other 5 social networks outside the top 3. It has been an interesting ride realizing that there is more to life than Facebook, Twitter and LinkedIn. I am still trying to get people onto Russian network VK so we can have a party there getting our social networking on. So far, no takers.
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  7. Top 5 Social Networking Sites Outside the Big 3: Renren (4 of 5) Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa August 5, 2011

    With Facebook being banned from entering the social networking market in China. This is fertile ground for other social networks to stake a claim in China. My previous article, I looked at Qzone. This article is going to look at the fourth social networking site called Renren. I told you earlier about the Russian Facebook, Renren is considered to be the Facebook of China.

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  8. Top 5 Social Networks Outside the Big 3 (Part 3 of 5) Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa August 4, 2011

    The third article in the series about the top 5 social networking sites outside the big 3 discusses Qzone. This social network can be found mainly in China. According to their 2009 report more than 200 million people in China were using QZone, leaving behind the leading international players like Facebook and MySpace. Recent statistics have shown this number to have doubled.

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  9. Top 5 Social Networks Outside the Big 3 (Part 2 of 5) Posted in Heavy Chef News, Videos, Concocted by Tatenda Mutsekwa August 3, 2011

    In our last article I started the discussion of the top 5 social networking sites outside the big 3. I started by looking at V Kontakte and its growth. It is amazing how popular VK is to the extent that Facebook is an underdog. I’m so impressed. This article is going to look at social network number 2, which is powered by Google (and no it’s not Google+). I think that new social network needs some time to grow then I will consider it as a top 5.
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  10. Top 5 Social Networking Sites Outside the Big 3 (Part 1 of 5) Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa August 1, 2011 4 comments

    The world of social networking seems to be at a stable place with Facebook, Twitter and LinkedIn being the titans of the online world. But that doesn’t mean that there aren’t other social networking sites out there. This is a perfect time to look at other social networking sites since the launch of Google+ and MySpace being sold.

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  11. Hong Kong Book Fair Goes Digital Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 28, 2011

    Our series of articles this week have been discussing the pros and cons of digital publishing. This article is going to examine what happened at the last Hong Kong book fair which ran from 20 July to 26 July 2011.

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  12. McDonald’s Canada Takes on Geo-targeting Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 26, 2011

    Promoted accounts which target a specific geographical area is a relatively new product from Twitter. McDonald’s Canada was one of the first companies to try it out in practice.

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  13. Amazon vs. Bookstores Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 25, 2011

    The publishing debate has two distinct sides, digital optimists and those who lean towards traditional print media. The leading enemy of the traditional publishing is the Kindle from Amazon.

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  14. Advantages of Digital Publishing Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 19, 2011 6 comments

    In preparation for the next Heavy Chef session with Nikki Cockcroft, we are going to explore the advantages of digital publishing. As the world is connecting online, there is a need to explore the role digital publishing is playing in a changing industry.

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  15. Successful Twitter Campaigns: USA for UNHCR Posted in Heavy Chef News, Twitter, Concocted by Tatenda Mutsekwa July 14, 2011 5 comments

    This case study will look at how a tweetathon was used by USA for UNHCR to help spread the message about their Blue Key Campaign. The Blue Key Campaign was centered around informing the American population of the refugee crisis. This was done by having people go on to the website and buy a blue key pin or pendant to wear.

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  16. Successful Twitter Campaigns: IBM Lotusphere Posted in Heavy Chef News, Twitter, Concocted by Tatenda Mutsekwa July 13, 2011

    This campaign is quite interesting as it provided a landing site for people who were interested in all things Lotusphere 2011. To begin with, I will provide an explanation of what Lotusphere is before geeking out on the way the campaign was so successful.

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  17. Successful Twitter Campaigns: UNICEF India Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 12, 2011

    Twitter has quickly grown in popularity and has been put to use as a marketing tool. How various brands and companies run their marketing campaigns using this platform most effectively is still up for discussion. This particular article is going to look at how UNICEF India ran its Twitter campaign.

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  18. Google+ To Remove Private Profiles Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa July 8, 2011

    This week, all the digital buzz has been centered around Google+, the new social networking platform which Google launched last week. News from Google is coming thick and fast about its new social networking product. One of the latest news items is that accounts that are set as private will be deleted from the 31st of July.

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  19. Facebook Video Calling Test Drive Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa July 7, 2011

    Yesterday Mark Zuckerberg was pleased to announce that Facebook chat would have a video component powered by Skype. I decided to take it for a test drive to see how this new feature actually functions.

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  20. Now You Can DM Lady Gaga Posted in Heavy Chef News, Twitter, Concocted by Tatenda Mutsekwa July 5, 2011 1 comment

    Stop what you are doing if you have a verified account on Twitter! If you don’t have a verified account, well you have stopped so you might as well continue to read this. Twitter has started to change the privacy settings for verified accounts.

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  21. Your User-Generated Content (UGC) At Work Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 4, 2011

    Have you ever wondered how much money social networking sites get for content that you generate? This article, with the help of an infographic by MyCube, provides an interesting look at how much ones user-generated information is worth. Facebook and YouTube, in particular, use information that you, the user, generates to make a revenue. 

    This is how the whole process works: You the consumer using the social networking sites generate content as part of the site experience, then those sites provide information to the marketers. In this sense the sites are just being in the middle between you and the marketers. And this is a one way relationship; you don’t get a share of the money.

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