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Why You Need To Consider Digital Mapping For Your Online Budget: mapIT


Wendy Tayler

Wendy Tayler

Wendy Tayler

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Wendy is the Editor in Chief at Heavy Chef. After 3 years cooking up a storm at UNISA studying English and Communications, Wendy decided to mesh her passion for writing with her love of digital. She firmly believes the world is moving into the online sphere and can be found writing, tracking down great names for interviews, or singing her heart out at the World Wide Creative studio.

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  1. Why You Need To Consider Digital Mapping For Your Online Budget: mapIT Posted in Heavy Chef News, Concocted by Wendy Tayler April 17, 2013 10 comments

    Digital mapping is becoming increasingly essential in an age where technology is no longer a choice. Etienne Louw has embraced the possibilities that digital provides when it comes to mapping and location based data. We chat to him about how mapIT began and what this accurate product means for businesses around the world. He also explains the personalisation of layering and the benefits that many people are not aware of when considering online maps. Read Further

  2. If You Are In Digital, You Have A Responsibility: Co-Founder Of GoMetro Explains Posted in Heavy Chef News, Concocted by Wendy Tayler April 12, 2013 12 comments

    We wanted to find out more about the engineer-turned-programmer who decided to create an app that gave commuters relevant information about travelling by train. Justin Coetzee is the co-founder of GoMetro – an app that has changed the way South Africans use MetroRail, and the way we see digital merging with public services. Read Further

  3. Heavy Chef Exclusive Interview With Sir Richard Branson On Digital Entrepreneurship Posted in Heavy Chef News, Concocted by Wendy Tayler April 9, 2013

    We were truly privileged to have the opportunity to pick the brain of undoubtedly the greatest entrepreneur of our time – Sir Richard Branson. While he was in South Africa, he shared some gems with us about digital entrepreneurship, what we can learn from UK businesses, creating a diverse brand, and the biggest mistake start-ups make. Read Further

  4. Online Conversations Report – Content 2013 Conference [INFOGRAPHIC] Posted in Heavy Chef News, Concocted by Wendy Tayler March 13, 2013 3 comments

    Two weeks ago we attended “Content 2013” – A truly comprehensive content marketing conference. With the theme of the ‘whole story of content marketing’, the two-day conference provided an inclusive and interactive forum.

    The online conversations trended on Twitter. This BrandsEye infographic details the 1316 online conversations that took place over the two days – resulting in over 2 million opportunities to see. Read Further

  5. Heavy Chef March Session Review: Andrew Smith (Yuppiechef) And Nikki Cockcroft (Woolworths Online) on E-commerce Posted in Heavy Chef News, Concocted by Wendy Tayler March 11, 2013 213 comments

    Our first Johannesburg Heavy Chef session for 2013 hosted Nikki Cockcroft who heads up Woolworths Digital, and Andrew Smith; the co-founder of one of South Africa’s most loved brands – Yuppiechef. With the focus on E-commerce, we saw two very different stories of success. Both inspiring and dynamic. Read Further

  6. How Will Online Content Be Restructured In The Future? Posted in Heavy Chef News, Concocted by Wendy Tayler March 5, 2013

    Content remains king in 2013, but as Greg Ciotti describes, in order to stand out in the future, that content needs to become more visual and interactive. We chat to Greg who is the marketing strategist for Help Scout – an invisible email support software for startups and small businesses. He is also the founder of Sparring Mind, the behavioral psychology blog with over 100,000 readers. Read Further

  7. How Group Buying Will Evolve: CEO Of Groupon Shares His Thoughts Posted in Heavy Chef News, Concocted by Wendy Tayler March 4, 2013 12 comments

    Daniel Guasco is the CEO of Groupon South Africa. After co-founding Twangoo which was later acquired by Groupon, he has led the coupon website to great success. We speak to Daniel about how it differs from other group buying deal sites and his thoughts for this method of consuming in the future. Read Further

  8. The Importance Of Advertising On Mobile: Director Of 2Go IM Service Shares Stats Posted in Heavy Chef News, Concocted by Wendy Tayler February 13, 2013 4 comments

    With mobile growing at a rapid pace, instant messaging is one of the most popular ways for people to stay connected at a cheaper rate than text messaging. It also allows users the opportunity to meet new people. We speak to Marc Herson, Director at 2go, a successful and free IM service for mobile with over 20 million registered users. We also get some great advice for advertisers wanting to target IM users. Read Further

  9. Heavy Chef January Session: Rand Fishkin Of SEOmoz On Search Marketing Trends Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler February 4, 2013 16 comments

    We started off 2013 with a massive bang, hosting none other than the SEO giant himself, Rand Fishkin, founder of SEOmoz. Rand had a lot of phenomenal content to share with our Heavy Chef audience. Read Further

  10. Telkom Business Offers SMEs A Chance To Win A Makeover Posted in Heavy Chef News, Concocted by Wendy Tayler February 1, 2013 3 comments

    The small and medium enterprise sector is one of the largest creators of jobs within the South African economy. This will play an important role in reaching the goal of 5 million new jobs by 2020. Read Further

  11. What Is The Best Way For Entrepreneurs To Fund Their Ideas? Posted in Heavy Chef News, Concocted by Wendy Tayler February 1, 2013 1 comment

    We talk to Ben Botes, co-founder of StartMe, the fresh South African crowdfunding platform. The South African version of Kickstarter was a natural step for Ben, who’s main interest lies in investment networks and entrepreneurial ideas. Ben is also the author of ‘Release Your Inner Entrepreneur‘. We find out what the benefits of this startup platform are, and we also hear his interesting predictions for crowdfunding in 2013. Read Further

  12. Search Engines: A Track Free Alternative To Google With No Targeted Ads Posted in Heavy Chef News, Concocted by Wendy Tayler January 22, 2013 2 comments

    Is there competition creeping in the shadow of Google? A new search engine competitor called DuckDuckGo is making waves, with an interesting approach. This search engine will not store any information that ties you to your searches, meaning there is no targeted advertising. The search results do not filter bubble you and are free of spam. We speak to the founder of DuckDuckGo, Gabriel Weinberg about how this engine is not competing with Google, but instead providing an attractive alternative. Read Further

  13. World Wide Creative Appoints New Cape Town General Manager Posted in Heavy Chef News, Concocted by Wendy Tayler January 16, 2013 4 comments

    World Wide Creative (WWC), the Cape Town-based digital marketing agency, headed up by Fred Roed and Mike Perk, have recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton. Read Further

  14. The Challenges Faced When Merging TV Ads With Digital – Black River FC Posted in Heavy Chef News, Concocted by Wendy Tayler January 16, 2013 2 comments

    Ahmed Tilly is the co-founder of the much loved ad agency, Black River FC. They are famously known for their cleverly crafted South African ads that include clients like Nando’s. We speak to Ahmed about the challenges when translating television ads into the online space, and he passes on some creativity tips for 2013. Read Further

  15. Is Hellopeter.com Helpful Or Harmful To Brands? Founder, Peter Cheales, Explains Posted in Heavy Chef News, Concocted by Wendy Tayler January 10, 2013 11 comments

    Seasoned speaker, best-selling author, and founder of Hellopeter.com, the largest customer service website in the world, Peter Cheales, chats to Heavy Chef about how the idea for the website came about. We also find out how reports are monitored and filtered, and he shares his top tips for businesses in 2013. Peter also reveals the new features that are in the pipeline for Hellopeter.com. Read Further

  16. The Secret To Keeping A Sound Reputation: Yuppiechef Explains Their Strategy Posted in Heavy Chef News, Concocted by Wendy Tayler January 7, 2013 11 comments

    After our E-commerce session last month, we spoke to Andrew Smith, co-founder of the online kitchen appliance store, Yuppiechef.  We asked him about their outstanding reputation and how they intend to hold onto the personal touches that contribute to the much loved brand. Read Further

  17. Is Online Shopping Safer Than Using Your Card In A Store? Posted in Heavy Chef News, Concocted by Wendy Tayler January 4, 2013 4 comments

    Online Marketing Manager for Kalahari.com, Jenna Bloch, gives us a summary of the most important shifts that E-commerce made in 2012, and gives us her predictions for 2013. We also find out whether she really believes that shopping online is safer than using your card in a physical store. Read Further

  18. Zando Explain Why The Retargeting Ads Will Continue In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler January 3, 2013 3 comments

    Following our December event which featured speakers from E-commerce sites, we sat down with Kate Jansen, marketing co-ordinator for Zando, to sum up the two most talked about points at the moment regarding the online clothing and shoe store – the multi-million investment they received and their controversial targeted advertising. Read Further

  19. Heavy Chef December Session Review: Zando, Kalahari And Yuppiechef On E-commerce Posted in Heavy Chef News, Concocted by Wendy Tayler December 18, 2012 6 comments

    Our final Heavy Chef event of 2012 featured three of the most talked about E-commerce sites in South Africa – Zando, Kalahari.com and Yuppiechef. As always, Fred kicked off the evening with the now famous Heavy Chef story, and introduced the speakers for the evening; Kate Jansen, Marketing co-ordinator at Zando, Jenna Bloch, Head of Marketing at Kalahari.com, and Andrew Smith, co-founder and Managing Director of Yuppiechef. Read Further

  20. Why We Need To Get The World Online: Founder Of The Webby Awards Explains Posted in Heavy Chef News, Concocted by Wendy Tayler December 10, 2012 1 comment

    Tiffany Shlain is the founder of The Webby Awards, co-founder of the International Academy of Digital Arts and Sciences and creator of the Let it Ripple: Mobile Films for Global Change short film series. Her films and work have received over 50 awards and her feature documentary entitled “Connected” has been highly praised by The New York Times, among many other publishers. Known for her fascinating TED talks, Tiffany has recently released a TED book entitled, “Brain Power: From Neurons to Networks, from the Let it Ripple: Mobile Films for Global Change series.” She has also been recognized by Newsweek as “one of the woman shaping the 21st century”. Heavy Chef got the chance to chat to Tiffany about her views on how technology is impacting our lives and what the future holds for women in power over the next decade. Read Further

  21. What The Government Needs To Do To Improve Digital in South Africa Posted in Heavy Chef News, Concocted by Wendy Tayler December 4, 2012 4 comments

    Former Head of Development and Systems Integration at Mweb, Roderick Lim Banda is now Chair of ICT Portfolio Committee at Cape Chamber of Commerce and Industry. Roderick has great passion for research collaborations, skills development and business architecture. He believes that software programming is the key to job creations. His TEDx Cape Town presentation was formed around his vision of creating software factories. We ask him about his thoughts on the South African IT sector, and how digital will improve in our country in the next few years. Read Further

  22. Is It Possible To Over Optimize Your Website? Posted in Heavy Chef News, Concocted by Wendy Tayler November 27, 2012

    Creative Director of Closed Loop Marketing, Sandra Niehaus, has a phenomenal record when it comes to conversion optimization projects. She has worked with brands such as Hewlett-Packard, and is also the co-author of the book, ‘Web Design for ROI‘. We ask Sandra about her golden rules for conversions, as well as how it is possible to over-optimize a website. Read Further

  23. Heavy Chef November Session: Mike Sharman And Mike Stopforth On ‘Viral & Social’ Posted in Heavy Chef News, Concocted by Wendy Tayler November 22, 2012 2 comments

    Last night we had a full house in Johannesburg at Deloitte. Mike Sharman took to the floor to introduce a topic he is renowned for – viral. The owner of Retroviral, a digital communications agency, explained how clients commonly ask for campaigns to ‘go viral’. But the truth is there is no way to ensure this happens – viral is indefinite. Read Further

  24. Easy2Map: Winners Of South African Software Competition Share Tips On Product Focus Posted in Heavy Chef News, Concocted by Wendy Tayler November 20, 2012 24 comments

    We chat to the winners of the Startup Knight Competition, Kishan Kalan and Steven Ellis – the founders of Easy2Map. The competition was run by Byte Orbit and Ching Payments which offered the winners software development to the value of R100 000 and ongoing mentorship. Find out what they would advise for products entering the competition next year, as well as their plans to scale Easy2Map. Read Further

  25. Fred Roed Shares Insights On The Importance Of Having A Cause In Marketing [VIDEO] Posted in Videos, Concocted by Wendy Tayler November 15, 2012

    Noise is increasing, especially through social media channels, and therefore the need for a cause is becoming more essential. Fred explains how cause is the common factor shared by many successful teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Video courtesy of WordCamp Cape Town 2012.