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Will Gamification Transform Education, Healthcare And The Government?

Wendy Tayler

Wendy Tayler

Wendy Tayler

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Wendy is the Editor in Chief at Heavy Chef. After 3 years cooking up a storm at UNISA studying English and Communications, Wendy decided to mesh her passion for writing with her love of digital. She firmly believes the world is moving into the online sphere and can be found writing, tracking down great names for interviews, or singing her heart out at the World Wide Creative studio.

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  1. Will Gamification Transform Education, Healthcare And The Government? Posted in Heavy Chef News, Concocted by Wendy Tayler May 9, 2012 1 comment

    Gabe Zichermann is the name behind the world-renowned Gamification Summit – held in New York and San Francisco. He believes that Gamification is a dynamic industry that brings together mechanics and marketing to create engagement and solve problems. Gabe is an entrepreneur, author of the popular book ‘Game-Based Marketing‘, and is a highly regarded public speaker and gamification thought leader. Heavy Chef got the chance to talk to Gabe about his passion and where Gamification is headed. Read Further

  2. Heavy Chef March/May Session: Alan Knott-Craig Jr. On Africa’s Biggest Social Network – Mxit Posted in Videos, Concocted by Wendy Tayler May 8, 2012 1 comment

    We were privileged enough to host Alan Knott-Craig Jr, CEO of Mxit, at our Johannesburg and Cape Town event. In his relaxed presentation, Alan revealed that there are 50 million active Mxit users, spread across 126 countries including Africa, Syria, America, Indonesia and Zimbabwe. Amazingly, there are no offices outside the heart of Stellenbosch. Mxit sends 800 million messages a day – three times the amount of messages sent by Twitter, globally. And all of Mxit’s growth has been purely word of mouth.

    Although Alan admits there are plenty of risks, he is willing to take them, because the worst case scenario when shooting for the moon – is landing amongst the stars.

    To hear more about his fascinating story, check out this video.

    Once again, a huge thank you to our phenomenal sponsors, Deloitte, Nokia, Backsberg and Channel Mobile.

  3. The Future Of Online Shopping And Ecommerce Security Posted in Heavy Chef News, Concocted by Wendy Tayler May 7, 2012 4 comments

    Linda Bustos is the Director of Ecommerce Research at Elastic Path, and has been writing the Get Elastic blog since 2007. She works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. Get Elastic is an Ecommerce blog focusing on strategy, best practices, detailed how-to, in-depth analysis and digital commerce research. Heavy Chef chatted to Linda about Ecommerce security, promoting an Ecommerce site and the debate of micro-payments being beneficial. Read Further

  4. The Biggest Revolution in Web Design: Smashing Magazine Explains Posted in Heavy Chef News, Concocted by Wendy Tayler May 2, 2012

    Smashing Magazine is known for their innovative information relating to Web designers and developers. They aim to inform their readers about new trends and techniques in Web development. Heavy Chef chatted to Vitaly Friedman, founder and editor in chief, about designers, the Smashing Magazine responsive website, upcoming trends and his opinion on pay-walls for online publications. Read Further

  5. Community Strategist At Dell Gives Marketing Predictions For 2012: Connie Bensen Posted in Heavy Chef News, Concocted by Wendy Tayler April 17, 2012

    Senior Community Strategist at Dell, Connie Bensen, is a well-known name in the digital industry. She is enthusiastic about community building, social media and branding. Her blog was listed in Forbes’ 20 best marketing blogs by women, and her marketing predictions have been printed in the New York Times. Connie is also a sought-after speaker for leading social media and marketing conferences. Heavy Chef had the opportunity to talk to Connie about monitoring your brand, online noise, and some tips on how to integrate your brand across online and offline platforms. Read Further

  6. The Art Of Good Design: Insight From’s UX Specialist Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Wendy Tayler April 13, 2012 14 comments

    When it comes to User Experience and Design, is a sound example of a brand doing this successfully. We spoke to Rian van der Merwe, Head of User Experience at We got some great perspective on some of the challenges faced in large organisations, design versus usability, and we hear about his next chapter that is soon approaching. Read Further

  7. Heavy Chef Session: Christo Davel Of 22Seven – Irrational Behaviour, User Experience & Design Posted in Videos, Concocted by Wendy Tayler April 11, 2012 5 comments

    To start off our 2012 sessions, we hosted Christo Davel, founder of 22Seven, a financial service that helps you manage and monitor your spending. The talk revolved around our irrational behaviour, the user experience and design. Christo provided some great insight into the aim of this service. Take a look at what he suggests is the key to financial success. Once again, a big thanks to Deloitte, Backsberg wine, Nokia and Channel Mobile.

  8. The Most Common Mistakes Made By Brands In Social Media Marketing Posted in Heavy Chef News, Concocted by Wendy Tayler April 10, 2012 5 comments

    David Graham is the Digital Channels Executive at Deloitte South Africa. His primary responsibility is to connect and initiate dialogue across numerous digital channels between Deloitte industry and subject matter specialists and business decision makers at leading organisations in the private and public sector. Heavy Chef chatted to him about social media marketing and the common mistakes that many brands make. Read Further

  9. How To Make A Successful Mxit App – Motribe Explains Posted in Heavy Chef News, Concocted by Wendy Tayler April 5, 2012 2 comments

    Heavy Chef chatted to Nic Haralambous, CEO and co-founder of Motribe, regarding their new Mxit app, JudgeMe. The app is aimed to help people meet one another through the process of uploading photos and viewing the pictures of others. The success of the app has been phenomenal so far, with over 4 million photos viewed in the first month. We learn about the contributing factors to its success, how the idea came about, and Nic shares some tips for others wanting to build apps for Mxit. We also get the first glimpse of the new JudgeMe Infographic, seen below. Read Further

  10. How Price Comparison In SA Will Change With New PriceCheck Barcode Scanner Posted in Heavy Chef News, Concocted by Wendy Tayler April 4, 2012 1 comment

    With E-commerce starting to gain strong momentum in South Africa, the new PriceCheck Barcode Scanner will most likely become your new best friend. We chatted to Charl Mocke and his team at PriceCheck, in order to better understand the great uses for their mobile apps, as well as gain some useful insight into price comparison in emerging markets versus the more developed world. Read Further

  11. Heavy Chef Interview With Seth Godin On Innovation, Entrepreneurship And Vin Diesel Posted in Heavy Chef News, Concocted by Wendy Tayler April 2, 2012 3 comments

    When it comes to marketing speakers and writers, Seth Godin is a name that tops most people’s lists. He has written twelve bestsellers that have been translated into 33 languages. Seth’s themes focus on seminal topics, like the importance of being a ‘remarkable’ business, the spread of ideas, marketing, leadership, and constant change. In our exclusive bite-size interview, Heavy Chef asked Seth to share his thoughts on entrepreneurship, education, public speaking and, of course, his resemblance to Vin Diesel. Read Further

  12. Heavy Chef March Session: Alan Knott-Craig Jr, CEO Of Mxit Posted in Heavy Chef News, Concocted by Wendy Tayler March 29, 2012 4 comments

    Last night we hosted one of our best Heavy Chef Sessions yet. The crowd was fascinated by Alan Knott-Craig Jr, CEO of Mxit, who shared his journey with us, on his way to acquiring Mxit and building up World of Avatar. Not only was his story intriguing, but also his great sense of charisma and comfort, as he unfolded the details of Mxit and his future plans for the messaging service. Read Further

  13. How To Gain Trust – The Importance Of Design Posted in Heavy Chef News, Concocted by Wendy Tayler March 26, 2012

    When it comes to design and functionality, the Perel brothers are doing it right. We chatted to Dave Perel, co-founder of Obox, about their sibling start-up, the advantages of a small business, and the difference between mobile-friendly sites and mobile apps. Read Further

  14. How To Close The Tap – The Water Saving Campaign By Native Posted in Heavy Chef News, Concocted by Wendy Tayler March 23, 2012

    If you don’t know about the ‘Close The Tap’ campaign that was trending yesterday, then you must have been under a dark and lonely rock with no access to social media. In which case, you missed out on some really creative and humorous tweets that were flying around the Twittersphere. We chatted to Pawel Janiak from Native, who was responsible for this campaign, to get a closer look at the details, which included peeing in the shower and showering with someone sexy. Read on. Read Further

  15. Alan Knott-Craig Jr Reveals New Plans To Create Micro-Entrepreneurs Overnight Posted in Heavy Chef News, Concocted by Wendy Tayler March 20, 2012

    Heavy Chef got a chance to catch up with the CEO of Mxit, Alan Knott-Craig, before his debut at our next Heavy Chef event this month (I hope you booked your seats in time!). Mr Knott-Craig gave us some insight into their involvement with Stellenbosch’s free Wi-Fi, as well as some new projects on the horizon. Here is a small taster of what is to come next week. Read Further

  16. The Next Heavy Chef Event Speaker: Alan Knott-Craig Jr. – CEO of Mxit Posted in Heavy Chef News, Concocted by Wendy Tayler March 15, 2012

    Heavy Chef is proud to announce the speaker for our next event! CEO of Mxit, Alan Knott-Craig Jr. will present his vision for Africa’s biggest social network. He will discuss the challenges they have faced and the opportunities Mxit provides to marketers. We’ll also hear about plans for Mxit’s User Interface and get a glimpse of future innovations in the pipeline. Read Further

  17. Does Your Customer Know Your Brand Better Than You Do? Posted in Heavy Chef News, Concocted by Wendy Tayler March 14, 2012

    Melissa Attree specialises in helping brands clearly understand the web in a simple way. Her marketing, communication and social media skills have benefitted many people through courses and workshops for brands like ABSA, Mastercard, Nando’s and 5fm. Her passion seeps through all aspects of her consulting and digital PR, where she focuses on connecting brands with consumers in a creative way. Melissa was also voted Best Social Media Marketer for 2011 at the Bookmark Awards. Read Further

  18. South Africa Creates Worldwide Launch Video For Peugeot 208 – Sex, Nudity, Drama And Humour Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler March 13, 2012

    EURO RSCG Worldwide, dubbed one of the most creative agencies in the world, recently reached out to their South African team for an enormous and unusual project. The launch of the new Peugeot 208 required a dynamic team to tackle the demands of an interactive video that would be the debut for this French brand. Read Further

  19. How Digital Education Will Improve Employment In Africa Posted in Heavy Chef News, Concocted by Wendy Tayler March 7, 2012 5 comments

    While digital is growing at an exceptionally rapid rate, so is the need for skilled employees in this area. Colin Habberton, co-founder and initiator of the GROW Academy, decided to embrace this opportunity and offer disadvantaged students the chance to learn more about digital, and increase their chances of employment. Colin explains to Heavy Chef how he joined forces with WooThemes, RLabs, Silulo, WebGrowth, GivenGain and GetSmarter, to make this vision a reality. Read Further

  20. How Primedia Online’s New Partnership Will Stretch Across Africa Posted in Heavy Chef News, Concocted by Wendy Tayler March 5, 2012

    Heavy Chef chatted to Tanja Lategan, CEO of Primedia Online. Her excellent portfolio includes responsibilities for 365 Digital, Dash of Lime and iAfrica. She discusses the roles of these divisions, their new partnership with Umuntu, and Twitter charging for tweets. Read on to hear the scoop on Twitter. Read Further

  21. How Digital Is Transforming The Advertising Space: Luma Posted in Heavy Chef News, Concocted by Wendy Tayler March 2, 2012

    Luma is an award-winning and internationally acclaimed Digital Content Creation Studio. Luma started in 2001 just after 9/11 when Paul Meyer, Jason Cullen and Jacques Venter were retrenched from their animation jobs at The Worx. A year later Gerhard Painter and Dale Best joined as designers to answer to the demand for motion graphics and design. Luma has since grown to a complement of 45 animators, producers, designers, illustrators and photographers. Their mobile game created for Microsoft, The Harvest, is ranked as number 3 in the top 10 best mobile games of 2010 across all platforms. They have also developed an animated series that was sold to Disney and was shortlisted as a finalist in the Best Series Family Category of the KidScreen Awards. Their specialities include visual effects and digital high definition for film, as well as for television series. Heavy Chef chatted to Gerhard Painter, Creative Director at Luma, to hear about how technology is advancing advertising. Read Further

  22. Heavy Chef February Session: 22Seven Explained By Christo Davel Posted in Heavy Chef News, Concocted by Wendy Tayler March 1, 2012 1 comment

    Last night Heavy Chef held yet another memorable and intriguing session. Christo Davel from 22Seven was there to explain his latest service, a money management tool that aims to highlight our emotional spending. 22Seven was inspired by The Institute of Play, bringing game design, research and critical tools together in order to illustrate spending and saving. Read Further

  23. BrandsEye Launches Improved ORM Through Crowdsourcing Posted in Heavy Chef News, Concocted by Wendy Tayler February 23, 2012

    The Johannesburg launch of the new BrandsEye Crowd, shed light on the new ways in which they will now use humans and crowdsourcing in order to improve accuracy and create positive and negative rankings. This is the world’s only crowdsourcing ORM service. For brands, this means higher accuracy about online conversations surrounding your brand. Read Further

  24. What You Need To Know Before Expanding Into Africa Posted in Heavy Chef News, Concocted by Wendy Tayler February 22, 2012

    Richard Mullins is the Managing Director in the Middle East and Africa for Acceleration. Acceleration aims to integrate technology systems and digital marketing as well as improve customer data control. Richard has experience with publishing, agency and marketing clients, intensifying their online businesses. Read Further

  25. The Art Of Media As An Instrument Of Communication Posted in Heavy Chef News, Concocted by Wendy Tayler February 20, 2012 2 comments

    Anton Koekemoer is a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. He specializes in the implementation of strategic brand awareness campaigns, as well as the development of interactive online communities. Anton has also been successful with his mobile marketing strategies, optimizing mobile websites and campaigns. Heavy Chef chatted to him about his areas of focus in the digital space. Read Further