Skip to content

You're at: Home / author / yolandi janse van rensburg

3 Things Lady Gaga is doing right in Community Management

Yolandi Janse van Rensburg

Yolandi Janse van Rensburg

Yolandi Janse van Rensburg

Email Yolandi Janse van RensburgYolandi Janse van Rensburg Online

Yolandi is our “Heavy Chef girl”, as well as writer and sub-editor of the Heavy Chef Blog. Cutting a swath through the male dominated ranks of motor journalists, Yolandi has staked her claim with her automotive blog “Autofemme”. Yolandi is also a copywriter and community manager at web marketing firm, World Wide Creative.

  1. 3 Things Lady Gaga is doing right in Community Management Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 1, 2010 No comments

    She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on Facebook.  Famecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further

    Share
  2. What is Online Community Management? Posted in Community Management, Concocted by Yolandi Janse van Rensburg August 24, 2010 3 comments

    Online Community Management is a Mad Hatter’s Tea Party. It’s fun and everyone loves a party. To keep the festivities going everyone has a part to play. Let’s do some role playing!

    Read Further

    Share
  3. Heavy Chef August 2010: The Woolies Lovebirds Saga Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 17, 2010 1 comment

    Last week we had a very interesting Heavy Chef Session with Tim Shier and Paul Galatis on Online Reputation Management and the Woolies Lovebirds story.

    Firstly, thanks to everyone who came and thanks to Deloitte for the spectacular new venue for our Heavy Chef Sessions in Cape Town. Read Further

    Share
  4. Online PR – Is it easier than offline PR? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 12, 2010 No comments

    Public Relations has been considered a powerful tool in promoting a brand and is concerned with maintaining and managing a company or brand’s public image and reputation. It’s a very important aspect of a brand. It helps promote a brand or protect it from damage. This is not a tiny task to take on. It is ongoing and laborious but can be very rewarding. Now, let’s look at two aspects of PR: Online and Offline. Read Further

    Share
  5. Does Your Hotel Need Online Reputation Management? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 3, 2010 1 comment

    There are many Online Reputation Management Software and tools to be found on the web. I found one that is quite interesting. How about managing your hotel’s ORM and ensuring guest satisfaction and bookings? Well, Revinate does just that. Read Further

    Share
  6. Your Reputation is now on the line! Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 21, 2010 No comments

    The World Cup is over, the dust has settled and we’re back in full swing here at The Heavy Chef Project. We’ve really brought Online Reputation Management into the limelight these couple of months and we’re doing it again for both our Johannesburg and Cape Town Heavy Chef Sessions. Read Further

    Share
  7. Top 5 online reputation disasters of 2010 Posted in Featured Articles, Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 9, 2010 5 comments

    We have had a few big brand blunders this year and most of them you’ll certainly recognise! Some of these brands’ reputations will recover, be forgotten, or never be forgiven. Here are the top 5 Online Reputation Disasters of 2010 so far: Read Further

    Share
  8. 5 Twitter Tips for Managing your Online Reputation Posted in Online Reputation Management, Social Media, Twitter, Concocted by Yolandi Janse van Rensburg June 22, 2010 No comments

    Twitter is a goldmine for finding conversations and people’s opinions on any subject imaginable. If people are blogging about your brand or taking part in online forums discussing your products; you can bet they are doing the same thing on Twitter. Here are a few tips on how to manage your reputation on Twitter: Read Further

    Share
  9. Ten Online Reputation Management Tips BP Can Use Today Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 16, 2010 No comments

    While everyone’s busy brand-bashing and criticising BP and the whole oil spill situation, blogger Andy Beal, decided to  offer BP some advice on how to manage their online reputation during such a dramatic time for the company. Here are Andy’s 10 Online Reputation Management tips BP can use today: Read Further

    Share
  10. Online Reputation Management vs. Brand Awareness Posted in Branding Online, Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 9, 2010 No comments

    We have now covered what ORM is, what ORM tools there are and advantages and disadvantages of Online Reputation Management. Now, apart from damage control and monitoring who’s bad-mouthing your brand, you can also engage with online communities to create awareness for your brand. Read Further

    Share
  11. Online Reputation Management – Advantages & Disadvantages for your company Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 3, 2010 No comments

    Have you searched your name, company name or certain keywords relevant to your industry online? What did you find? There are more and more information available about us online then ever before and not all of this information is positive or accurate. That is why it is important to keep an eye on what is being said about your business online. Read Further

    Share
  12. How to Manage ORM Simply? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 26, 2010 2 comments

    Online Reputation Management is important and much needed to protect your brand. But, how do you manage it simply and efficiently? Read Further

    Share
  13. What is ORM? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg May 21, 2010 1 comment

    Imagine you’re a high flying marketing executive at United Airlines. You’ve been at the company for 20 years. You’ve come through most of your career unscathed, with huge advertising budgets annually with which to push out one-way communication to a vast audience all across the North American continent. Life is rosy, until June 2008, when a seemingly innocent and innocuous little home-made video was released to the world…

    Seen over 8 million times on YouTube, this video has been the bane of your life over the past 12 months…

    Read Further

    Share
  14. How To Try Augmented Reality For Yourself Posted in Augmented Reality, Concocted by Yolandi Janse van Rensburg April 29, 2010 No comments

    Even though Augmented Reality for me is still an idea that will only materialize in the near future, there are some examples of how it could work today. Read Further

    Share
  15. What is Augmented Reality? Posted in Augmented Reality, Concocted by Yolandi Janse van Rensburg April 20, 2010 No comments

    Preparation/Context: Imagine what you seen on TV or on your PC can be taken out of the screen and mixed into everyday life in the real world. This is Augmented Reality and it’s a new technology that blurs the barriers between reality and computer-generated enhancements. Read Further

    Share
  16. Heavy Chef Jozi: What the hell is “Augmented Reality” anyway? Posted in Augmented Reality, Heavy Chef News, Concocted by Yolandi Janse van Rensburg April 7, 2010 No comments

    Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you’ve always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place. Read Further

    Share
  17. Heavy Chef Session March 2010: Focusing on Security Posted in Heavy Chef News, Social Media, Concocted by Yolandi Janse van Rensburg March 25, 2010 No comments

    Last week Wednesday was our first Heavy Chef event in Cape Town for 2010 and what better way to start off the year than getting Justin Stanford to come and chat to us about Internet Security. Read Further

    Share
  18. Heavy Chef March in Cape Town: Focusing on Security Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 15, 2010 No comments

    Last year we saw an alarming rise in hacking attempts on well known blogs, websites and forums across the interwebs. It’s a scary thing being in our industry when you realise that your hard work can be accessed by some Taiwanese dude sitting in a basement in Taipei. Read Further

    Share
  19. A Winning Recipe for A Secure Facebook Profile Posted in Digital Strategy, Social Media, Concocted by Yolandi Janse van Rensburg March 8, 2010 No comments

    Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further

    Share
  20. How Can You Protect Your Business’ Online Reputation? Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg March 2, 2010 1 comment

    Online reputation management (ORM) is the analysis of your personal or professional reputation as represented by content across all types of online media channels. Fred Roed at World Wide Creative breaks this down to a more digestible chunk. “Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff” Fred says. So, what do you do to improve your business’ ORM? How do you deal with negative discussion or criticism? And, how do you monitor your business’ ORM online? These are a few questions often asked. Here are my answers to all these questions: Read Further

    Share
  21. How do I know if an SEO company is reputable? Posted in Digital Strategy, Search Engine Optimisation, Concocted by Yolandi Janse van Rensburg February 11, 2010 1 comment

    On LinkedIn, the owner at Travel Cruise and Tour, Peter Himmelberger, posed the question: How do I evaluate SEO firms to select a reputable firm? I thought this was a very relevant question since SEO has become such a huge buzzword you just can’t ignore it. Now, it is not difficult to achieve top rank for certain keywords or your company’s name nor is it a sign that the company you hire for SEO is effective. Read Further

    Share
  22. Heavy Chef Session in Joburg: “A Taste of The Future: What’s Cooking in 2010?” Posted in Digital Strategy, Heavy Chef News, Concocted by Yolandi Janse van Rensburg January 25, 2010 No comments

    Oh yes, it’s time for our Heavy Chef Session in Joburg and we’ll be taking a look into the crystal ball of digital marketing and explore what lies ahead. We’ve got two not-to-be-missed speakers who’ll be looking at what’s cooking in 2010.

    Read Further

    Share
  23. Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg December 10, 2009 2 comments

    Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further

    Share
  24. How to Prepare for the Press Posted in Digital Strategy, Online Reputation Management, Concocted by Yolandi Janse van Rensburg December 3, 2009 1 comment

    You’ve got a media interview to prepare for and you don’t want to mess up such a great opportunity to free publicity and getting your message across. Here’s a quick guide on how to prep for handling print, radio and TV interviews. Read Further

    Share
  25. October Heavy Chef Session Jozi: Raising Capital for Digital Start-ups Posted in Digital Strategy, E-commerce, Heavy Chef News, Concocted by Yolandi Janse van Rensburg October 8, 2009 2 comments

    Monday night was our October Heavy Chef Session with the CEO and Founder of Yola.com, Vinny Lingham. This event in Joburg was a repeat of an earlier Session held in Cape Town. Even though Vinny wasn’t feeling a 100% he still indulged us with his fascinating insights on how to raise capital for digital start-ups – Thanks Vinny!

    Read Further

    Share