Yolandi Janse van Rensburg

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Yolandi is a compelling new face in the world of digital marketing. Cutting a swath through the male dominated ranks of motor journalists, Yolandi has staked her claim with her automotive blog “Autofemme”. Yolandi is also an intern at web marketing firm, World Wide Creative, as well as a regular contributor to The Heavy Chef Project.

Heavy Chef March in Cape Town: Focusing on Security Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 15, 2010 No comments

Last year we saw an alarming rise in hacking attempts on well known blogs, websites and forums across the interwebs. It’s a scary thing being in our industry when you realise that your hard work can be accessed by some Taiwanese dude sitting in a basement in Taipei. Read Further

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A Winning Recipe for A Secure Facebook Profile Posted in Recipes for Success, Web Marketing Fare, Concocted by Yolandi Janse van Rensburg March 8, 2010 No comments

Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further

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How Can You Protect Your Business’ Online Reputation? Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg March 2, 2010 1 comment

Online reputation management (ORM) is the analysis of your personal or professional reputation as represented by content across all types of online media channels. Fred Roed at World Wide Creative breaks this down to a more digestible chunk. “Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff” Fred says. So, what do you do to improve your business’ ORM? How do you deal with negative discussion or criticism? And, how do you monitor your business’ ORM online? These are a few questions often asked. Here are my answers to all these questions: Read Further

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How do I know if an SEO company is reputable? Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg February 11, 2010 1 comment

On LinkedIn, the owner at Travel Cruise and Tour, Peter Himmelberger, posed the question: How do I evaluate SEO firms to select a reputable firm? I thought this was a very relevant question since SEO has become such a huge buzzword you just can’t ignore it. Now, it is not difficult to achieve top rank for certain keywords or your company’s name nor is it a sign that the company you hire for SEO is effective. Read Further

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Heavy Chef Session in Joburg: “A Taste of The Future: What’s Cooking in 2010?” Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg January 25, 2010 No comments

Oh yes, it’s time for our Heavy Chef Session in Joburg and we’ll be taking a look into the crystal ball of digital marketing and explore what lies ahead. We’ve got two not-to-be-missed speakers who’ll be looking at what’s cooking in 2010.

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Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg December 10, 2009 2 comments

Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further

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How to Prepare for the Press Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg December 3, 2009 1 comment

You’ve got a media interview to prepare for and you don’t want to mess up such a great opportunity to free publicity and getting your message across. Here’s a quick guide on how to prep for handling print, radio and TV interviews. Read Further

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October Heavy Chef Session Jozi: Raising Capital for Digital Start-ups Posted in Heavy Chef News, Recipes for Success, Concocted by Yolandi Janse van Rensburg October 8, 2009 2 comments

Monday night was our October Heavy Chef Session with the CEO and Founder of Yola.com, Vinny Lingham. This event in Joburg was a repeat of an earlier Session held in Cape Town. Even though Vinny wasn’t feeling a 100% he still indulged us with his fascinating insights on how to raise capital for digital start-ups – Thanks Vinny!

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African Film Gets Global Exposure Online Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg September 29, 2009 No comments

Last week Wednesday, M-Net and Nu Metro celebrated South African film by honouring Dr John Kani and his latest award-winning directorial debut, Nothing But The Truth. This prestigious event also recognized the launch of The African Film Library and its new Video On Demand (VOD) website. World Wide Creative was there to witness this M-Net initiative that features award-winning films, short stories and documentaries from 50 years of African film productions.

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Spread The Word With Viral Marketing Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg September 4, 2009 1 comment

Want to make use of viral marketing as an essential marketing strategy? Well, you can’t. You can create a message and hope it’s good enough to spread. Our CEO at World Wide Creative, Fred Roed wrote a post on how to make a viral video. His answer was simple – you don’t. Fred explains that “there’s no way you can make a viral video. You can only make a video. Your audience will make it viral.
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Review: Heavy Chef Session on Youth Marketing Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg August 31, 2009 No comments

At the Heavy Chef Session last Wednesday in Jozi we took a peek into the world of Youth Marketing with Andrea Kraushaar from Youth Dynamix and Marc Kornberger from Student Village. With a turn out of more than 50 guests, we sure enjoyed seeing all the new faces including people from Deloitte, Quirk eMarketing, FNB, ABSA and the South African National Blood Service. It was also great seeing some familiar faces like Greg Durst from Horizon Equity. Most of the socializing took place on the Balcony at JWT with its beautiful view over Rivonia and great drinks provided by our sponsors Corona, Carlsberg, Perderberg wine and (our latest edition) Glaceau Vitamin Water. Thanks guys.

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Facebook And Twitter: Stop Comparing And Spot The Difference Posted in There's a Fly in My Soup, Concocted by Yolandi Janse van Rensburg August 18, 2009 3 comments

Have you noticed how many posts have popped up comparing Facebook and Twitter? One thing I agree with is that they are both social media platforms and that they are both tremendously successful – but that’s it. I find it odd that people would compare features, target audience and value. These aspects could be looked at but one thing that you need to take into consideration is that these two phenomena have different goals and that’s why I say they should not be compared.

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Say It From The Grave Posted in Hot Stuff, Recipes for Success, Concocted by Yolandi Janse van Rensburg August 5, 2009 No comments

Got a dying wish or message you would like to send to friends or family? Got something to say and scared you won’t get the chance? Well, now you can send an email from the grave. In London, people who feel the need to chat to their loved ones from the grave can now do so. Read Further

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Schools Out! How to Brand Online Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg July 22, 2009 No comments

friends

So, it’s your first day at school. You don’t know anyone and nobody knows you. You need to build up your brand and hiding behind the teacher won’t help you. So, you go out to the playground and start chatting to the other kids. You might quickly find a group of friends that match your brand or it might take a bit of time. Don’t go sit in the corner and think nobody likes you. Go out there and make them notice you! Read Further

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Hit the Bull’s Eye with SEO! Posted in Recipes for Success, Web Marketing Fare, Concocted by Yolandi Janse van Rensburg July 14, 2009 No comments

seo

Today, search engines work much like a phone book directory used to – just on a much larger scale. How your company’s site is found can be difficult with so many options available. To single out you company’s website from the mass of information on the web, it is vital to make use Search Engine Optimization (or SEO). Read Further

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MMS Lite: Making Mobile Marketing More Money-wise Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg July 6, 2009 No comments

Texting

Not satisfied with SMS or MMS? Well, what about something in between? Local mobile services company Grapevine Interactive has developed the world’s first mobile messaging product to fit squarely in the niche between SMS and MMS. Read Further

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Web? What? Where? How? Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg June 23, 2009 No comments

As the communications intern at World Wide Creative there is more than a lot I still need to learn about the web and online media. Even though I regard myself as someone who can use the web efficiently, I find it vital to know the platform I am working with – not just how to work it but what it is. I’ve heard of terms such as Web 1.0 and Web 2.0 but never understood what they were. Read Further

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Why Facebook is an important platform for Brand Building Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg June 14, 2009 1 comment

Facebook

Facebook has now moved from being not only a social network for personal use but is now considered (more prominently) a platform for business use as well. More and more marketers use Facebook as a key medium for their brands online. Read Further

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Where are we going to? The Internet Past and Present Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg June 3, 2009 4 comments

Googlopoly

We all know the expression “you cannot know where you are going if you don’t know where you are coming from”. To foresee the future of the internet it is important (and interesting) to look at its history. Here are some highlights of the major occurrences over history that has shaped the Internet of today. Read Further

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Journalism Students Reluctant to Blog Posted in Recipes for Success, There's a Fly in My Soup, Concocted by Yolandi Janse van Rensburg May 29, 2009 7 comments

blogging

As a blogger myself I know the importance of creating an online identity. I started snooping around to see what has been written on blogging and how much people really know about it. It is strange to me that people still define a blog as an online journal or diary, because this definition for me is a bit out dated. Read Further

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Heavy Chef March in Cape Town: Focusing on Security

Yolandi Janse van Rensburg

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